Quantcast
Life in plastic, it's fantastic: Skylanders has made 2 billion dollars - Destructoid

DestructoidJapanatorTomopopFlixist



Life in plastic, it's fantastic: Skylanders has made 2 billion dollars


2:45 PM on 04.29.2014



Floating placidly in our oceans, far out of sight and out of mind, are near-invisible islands of trash. Plastics and chemical sludge metastasizing. One day, Skylanders toys will float out to the Great Pacific Garbage Patch.

Maybe those toys, imbued with digital souls, will be the final catalyst. The 175 million Sylanders sold will meld, transformed by the broken down plastics and chemical waste, and the imprinted consciousness of 175 million Skylanders will unify into a singular, psychosis filled creature. 175 million separate voices will ring in its head and the beast will be unbound. Violent.

This is the way the world ends, this is the way the world ends.

The Skylanders series has existed for less than three years, but in its 27 months is has made over $2 billion at retail. It's the fastest third party property to reach $2 billion. Let's say that one more time: two billion dollars.

175 million plastic toys have been sold. In 2013, it was the top-selling action figure line in the world. It outsold the next three combined. In 2013 it was also the third best selling videogame franchise in the US and Europe.

There's a new Skylanders coming in October with a new set of toys.

Activision says it owes this success to, "disruptive innovation." Ah, "disruptive." A current favorite in the technology sector because it lets well paid goofs making apps fancy themselves radical world-changers. There is nothing innovative about selling a colorful, endless line of toys to children. It's been happening for decades and it has always been successful.  There is nothing innovative or disruptive about unfettered capitalism -- it's just had its platform extended. The only thing disrupted are parents' bank accounts.






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.








Win your choice of console from Destructoid! in Destructoid's Hangs on LockerDome

Activision

4:00 PM on 07.29.2014
Call of Duty: Advanced Warfare multiplayer teased, collector's edition detailed

A brand new trailer for Call of Duty: Advanced Warfare has dropped today, detailing how the conflict leads the way for the Atlas PMC to come into power. It's your typical Call of Duty trailer, with tons of cool looking set p...more



2:30 PM on 07.29.2014
Bungie doesn't think you should be disappointed by the lack of exploration on Earth in Destiny

For fans concerned that the amount of areas available to players in Destiny, Bungie has spoken out in a bid to reassure the masses. And their idea of reassuring those who participated in the Destiny beta is to basically pop o...more



8:30 AM on 07.28.2014
The Destiny beta is gone forever, tell us your stories

The Destiny beta was extinguished late last night, leaving us with six long weeks to carry a torch for the shooter until Bungie rekindles the affair this September. "Your mission in the Destiny beta is complete," Bungie ...more



View all Activision






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more