Level-5's latest RPG has people dancing in the streets

4:00 PM on 07.16.2014

Kyle MacGregor

Associate Editor

Nothing sells videogames like a flash mob, you know.

Yo-Kai Watch 2 is officially a hit. The 3DS role-playing game from Ni no Kuni studio Level-5 sold 1.28 million copies in first four days on the Japanese market. Good lord.

Actually, the latest estimates put the opening weekend sales figures north of the 1.31 million mark. Particulars aside, Japan is crazy for this ghost-flavored Pokémon clone and folks are taking to the streets in droves to sing its praises.

Oh wait, that's just a television commercial -- one that doesn't even do a good job explaining what exactly a Yo-Kai Watch is. I suppose it doesn't really need to, though, given how the franchise has become a household name in Japan over the past year.

Many of us silly gaijins have yet to be exposed to the cult of Yo-Kai Watch, though. So here you go, silly gaijin, have are a couple extra promotional videos to give yourself a better idea of what this pop culture phenomenon is all about.

(It's about brainwashing children and taking all our money.)

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More Yo-Kai Watch 2  updates:

news ( 7 ) galleries ( Array ) videos ( 6 )

Yo-Kai Watch is readying for global expansion, according to Level-5 president Akihiro Hino. Speaking with Zakzak, Hino revealed the studio is eyeing overseas markets in preparation for an international launch sometime ne...
Yo-Kai Watch 2 only just launched in Japan last month, but the Nintendo 3DS role-playing game has already managed to sell 2,093,992 units, according to the number crunchers at Media Create. Congrats, Level-5! ӎ...
[Update: Japanese sales tracking authority Media Creates estimates the figure of Yo-Kai Watch 2 opening weekend sales to be over 1.31 million.] Yo-Kai Watch 2 sales eclipsed 1,281,096 units after a mere four days on the ...
Level-5 is considering international expansion for its popular Yo-Kai Watch franchise "in a big way," company president Akihiro Hino revealed to Weekly Famitsu. It isn't hard to see why. The Pokémon-like property ...
Woops, made myself sad again that Japan gets Level-5's Yo-kai Watch 2 and we haven't even gotten the first. I spotted at least two awesome cat monsters I just want to be friends with and give three in one tick, flea, and heart worm medicine to. 
Oh my gosh, that music is just as good as the music from the first Yo-kai Watch. Give it here, Level-5. Ni no Kuni did well enough and Bravely Default et al. have shown JRPG will sell on the 3DS in the Americas and Eurovisio...