Quantcast
Level-5 ponders world domination for Yo-Kai Watch - Destructoid




Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android


Yo-Kai Watch  



Level-5 ponders world domination for Yo-Kai Watch


11:00 PM on 07.10.2014
Yo-Kai WatchLevel-5 ponders world domination for Yo-Kai Watch photo



Level-5 is considering international expansion for its popular Yo-Kai Watch franchise "in a big way," company president Akihiro Hino revealed to Weekly Famitsu.

It isn't hard to see why. The Pokémon-like property is a phenomenon in Japan, vaunting a million-selling Nintendo 3DS RPG, two manga series, and a popular anime. There's even a feature-length film in the works slated for this December. And then there's the merchandise. Oh boy, is there merchandise. Suffice to say it's a hot commodity, especially with the kids.

It sounds like Level-5 put a lot of research into making Yo-Kai Watch as marketable as possible. The franchise has cute mascots, a relatable protagonist and, much like Pokémon, the sequel has two versions to choose between. 

"When planning the first Yo-Kai Watch, I already thought to release the sequel as two different versions," Hino explained to Weekly Famitsu. "Children like having things that other people don't have, so from a marketing perspective, having two versions is a good idea.

"Also, a lot of people play Yo-Kai Watch with their parents," Hino continued. "Where people would have some hesitation about getting two copies of the same game, if you have different versions, it's a lot easier for them to buy both."

Yo-Kai Watch 2 released in Japan today for the Nintendo 3DS. And it seems like only a matter of time before Level-5 takes the show on the road with designs of establishing a strong global brand.

ファミ通 [Weekly Famitsu via Kotaku]








Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.






timeline following:
Yo-Kai Watch



9:30 AM on 08.19.2014
Level-5: Yo-Kai Watch goes international next year

Yo-Kai Watch is readying for global expansion, according to Level-5 president Akihiro Hino. Speaking with Zakzak, Hino revealed the studio is eyeing overseas markets in preparation for an international launch sometime ne...more



7:00 AM on 05.21.2014
I just really want this Yo-kai Watch 3DS XL, okay?

Is there a time in your life when you can have too many Nintendo 3DS units in your home? If I were to purchase every single system I like on a whim, I think I'd find out soon enough. This Yo-kai Watch 3DS XL is the bee's knee...more



7:08 AM on 02.19.2014
Level-5 wants to know if you want Yo-kai Watch

In Japan, Level-5 has crafted a game (for 3DS) and anime series called Yo-kai Watch. It stars a boy named Keita who opens up a capsule toy and finds a magic watch that can identify ghosts, to hilarious results. He a...more




3DS

9:00 AM on 09.19.2014
Monster Hunter 4 Ultimate brings a lot of verticality to the table

When the west finally gets Monster Hunter 4 Ultimate -- what Capcom calls "the most complete version of 4 that it'll get" -- players are going to need to turn their attention to the layering of the game. Rather...more



12:00 AM on 09.19.2014
What the best Smash Bros. player in the world wants you to know about Smash 4

[Sup Holmes is a weekly talk show for people that make great videogames. It airs live every Sunday at 4pm EST on Youtube, and can be found in Podcast form on Libsyn and iTunes.] Sup Holmes is taking a bre...more



6:00 PM on 09.18.2014
Here's what you'll get in the Super Smash Bros. 3DS demo

Nintendo released a demo for Smash Bros. 4 on the 3DS to Club Nintendo Platinum members last week. Pandemonium in the Smash Bros. community ensued. It's a relatively small piece of the game -- five characters, one arena, two ...more



View all 3DS






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more