Quantcast
Level-5 ponders world domination for Yo-Kai Watch - Destructoid




Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android


Yo-Kai Watch  



Level-5 ponders world domination for Yo-Kai Watch


11:00 PM on 07.10.2014
Yo-Kai WatchLevel-5 ponders world domination for Yo-Kai Watch photo



Level-5 is considering international expansion for its popular Yo-Kai Watch franchise "in a big way," company president Akihiro Hino revealed to Weekly Famitsu.

It isn't hard to see why. The Pokémon-like property is a phenomenon in Japan, vaunting a million-selling Nintendo 3DS RPG, two manga series, and a popular anime. There's even a feature-length film in the works slated for this December. And then there's the merchandise. Oh boy, is there merchandise. Suffice to say it's a hot commodity, especially with the kids.

It sounds like Level-5 put a lot of research into making Yo-Kai Watch as marketable as possible. The franchise has cute mascots, a relatable protagonist and, much like Pokémon, the sequel has two versions to choose between. 

"When planning the first Yo-Kai Watch, I already thought to release the sequel as two different versions," Hino explained to Weekly Famitsu. "Children like having things that other people don't have, so from a marketing perspective, having two versions is a good idea.

"Also, a lot of people play Yo-Kai Watch with their parents," Hino continued. "Where people would have some hesitation about getting two copies of the same game, if you have different versions, it's a lot easier for them to buy both."

Yo-Kai Watch 2 released in Japan today for the Nintendo 3DS. And it seems like only a matter of time before Level-5 takes the show on the road with designs of establishing a strong global brand.

ファミ通 [Weekly Famitsu via Kotaku]








Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.



Nintendo Download: Mega Man Zero photo
Nintendo Download: Mega Man Zero
11:00 AM on 12.18.2014





timeline following:
Yo-Kai Watch



9:30 AM on 08.19.2014
Level-5: Yo-Kai Watch goes international next year

Yo-Kai Watch is readying for global expansion, according to Level-5 president Akihiro Hino. Speaking with Zakzak, Hino revealed the studio is eyeing overseas markets in preparation for an international launch sometime ne...more



7:00 AM on 05.21.2014
I just really want this Yo-kai Watch 3DS XL, okay?

Is there a time in your life when you can have too many Nintendo 3DS units in your home? If I were to purchase every single system I like on a whim, I think I'd find out soon enough. This Yo-kai Watch 3DS XL is the bee's knee...more



7:08 AM on 02.19.2014
Level-5 wants to know if you want Yo-kai Watch

In Japan, Level-5 has crafted a game (for 3DS) and anime series called Yo-kai Watch. It stars a boy named Keita who opens up a capsule toy and finds a magic watch that can identify ghosts, to hilarious results. He a...more




3DS

11:00 AM on 12.16.2014
With the rights back in place, Dementium is coming to the 3DS

The Dementium series pushed the Nintendo DS to its limits, and reaped the rewards from a legion of fans that enjoyed the series for years. It's probably Renegade Kid's most known project, and now a new generation will be...more



5:00 PM on 12.15.2014
Club Nintendo adds Super Mario Kart, Kirby's Dream Land 3

The last three times I've written about Club Nintendo rewards, Kirby made his way onto the list. That trend continues today with the new set of game offers available until January 19, 2015: Kirby's Dream Land 3 (Wii U) - 200...more



3:00 PM on 12.15.2014
Felynes can dress up as Dante, Blanka, and Chun-Li in Monster Hunter 4 Ultimate

I'm no Monster Hunter player but I'm liking the cross-game costumes for Monster Hunter 4 Ultimate. Well, most of them. In line with today's Devil May Cry re-release news, Capcom has shown a Felyne outfit based on Dante. That...more



View all 3DS






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more