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Let's get physical (media): 90 percent of game sales photo

NPD says that 90 percent of game sales came from physical media in the third quarter of 2009. That's console games, meaning that only 10 percent came from downloading.

I see the PC guys in the back raising their hands. Calm down, dude, as it isn't much different here. For non-console platforms, including PC and MAC, 79 percent came from physical media.

The people like you and I, the people that download and buy physical games, only account for 19 percent of all game buyers. That's still small, but it is steadily increasing, says NPD. I know that I'm more willing than ever to download a game. It has nothing to do with storage space or the environment, though. I just love the convenience. Make it even more convenient and possibly cheaper, and I think digital distribution will take off.

Report: Physical formats account for 90% of game sales [Gamesindustry.biz]








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Dale North is Destructoid's Editor-In-Chief, a founding editor, and specialist in Japanese gaming. An accomplished musician, Dale was reporting from Japan during the earthquakes of 2011. Luckily, he got the fuck out alive and is home in America now with his wife and beloved corgi, Einstein. Dale is also a co-founder of Destructoid's sister anime site Japanator. Likes Corgis, Sega Saturn, PSP, iPhone, Photographic tools. Meet the rest of the team



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38 comments | showing # 1 to 38
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RenegadePanda's Avatar - Comment posted on 01/13/2010 12:23
RenegadePanda
Good, let's keep it this way.

Digital distribution is a menace. I want a disc, not a chunk of intangible code.
Chris Carter's Avatar - Comment posted on 01/13/2010 12:25
Chris Carter
@Renegade
Agree

@Topic
Still, when I worked at Target for three years (two in electronics), I don't think I've EVER sold a physical copy of a PC game. The PC physical copy sections in retail stores are abysmal, and most are a joke/go clearance in a few weeks to compete with Steam.
Chronic Logic's Avatar - Comment posted on 01/13/2010 12:26
Chronic Logic
Better idea, just let everybody freely download the game, and just sell key codes.
Django Reinhardt's Avatar - Comment posted on 01/13/2010 12:37
Django Reinhardt
I'll always prefer the (colloquial) permanency of code to the accident-prone disc, which is slow to load and audibly so.
gamadaya's Avatar - Comment posted on 01/13/2010 12:40
gamadaya
@Chronic Logic: Or just sell keycodes and the game together? What's wrong with the current system exactly?

@Renagade Panda: Yeah, well, you know, that's just, like, your opinion, man.
AlLeBlanc's Avatar - Comment posted on 01/13/2010 12:42
AlLeBlanc
All my PC games have been brought on Steam, beside pre-2004 games and some who never got to Steam. Cost less, better for the environment, + discs are easily breakable.
RenegadePanda's Avatar - Comment posted on 01/13/2010 12:43
RenegadePanda
@Carl Sagan

Code is permanent? You've obviously never worked with code. So many things can go wrong with code for no apparent reason, and fixing it can either be simple or a living hell. There is nothing permanent about code, and discs are only accident prone if you don't handle them well.

I've had discs for several years, and never had them scratch. Even in my vertical 360, the 'accident prone' setup. Code, otoh, has completely f*ked me over on multiple occasions. Steam games randomly decided not to play on my PC, DLC has given me compatibility issues and glitches, downloads have gone corrupt, you get the idea.
Tarvu's Avatar - Comment posted on 01/13/2010 12:44
Tarvu
Digital Distribution is fine by me.
gamadaya's Avatar - Comment posted on 01/13/2010 12:46
gamadaya
I do have to say that I'm not in favor of a Steam-like DDS. First it installs all games in a fixed folder, then it makes you launch said games through another program. Not really the best way to do things. Direct2Drive offers a much simpler, better option. They just give you the game and a key, and then let you do what you will with them.
CelicaCrazed's Avatar - Comment posted on 01/13/2010 12:47
CelicaCrazed
Makes sense. I mean I mostly buy downloadable games but they are usually around the $10 mark while the retail games I get are either $60 or $70. There's not enough games on the distribution networks to really compare the two.

The most expensive download game I've bought was Warhawk ($30 or $40) and I was only rebuying it because my disc cracked in my PS3.
Boiglenoight Darkstar's Avatar - Comment posted on 01/13/2010 12:51
Boiglenoight Darkstar
Steam owns. That is all.
ZethUK's Avatar - Comment posted on 01/13/2010 12:55
ZethUK
I don't know why some people are so for or against either physical disc or digital downloads, it's not like one is going to kill the other any time soon. They both have a place and at least it gives customers a bit of choice.

I personally just go for which ever is cheapest at the time of purchase.
Chris Carter's Avatar - Comment posted on 01/13/2010 12:55
Chris Carter
@Carl

-If you buy a physical copy, you are free to make digital backups (Steam does not). With digital copies, you are the at mercy of how many copies you are ALLOWED to make.

-If you aren't satisfied with your purchase, you can return it, or sell it if you don't like it anymore. Steam says "fuck you, you bought it".
Chris Carter's Avatar - Comment posted on 01/13/2010 12:58
Chris Carter
@ZethUK
Because of the reasons I just listed, and the fact that digital distribution may just take over 100% in the near future (with devs closing left and right, why would they want to keep paying publishers? Why not open up a first party DRM/SecuROM filled online store?).
armless-phelan's Avatar - Comment posted on 01/13/2010 13:02
armless-phelan
I'm on the fence. My internet isn't that fast, but I can see it working for handhelds. The PSPgo! disaster notwithstanding.
gamadaya's Avatar - Comment posted on 01/13/2010 13:08
gamadaya
@RenagadePanda:
Dude, what the hell are you even talking about.

"So many things can go wrong with code for no apparent reason, and fixing it can either be simple or a living hell."
True. The DDS servers of whatever service you're using can go down I guess, or the file you download can be corrupted, but I find it hard to believe that the game source code would ever be completely destroyed. If the download doesn't work, you can always do it again later.

"There is nothing permanent about code, and discs are only accident prone if you don't handle them well."
Discs are way more accident prone than code, which really isn't even prone to accidents at all. Even if you take care of your discs, they can still be damaged by your hardware. Pretty much every disc based console I've ever heard of has had problems with damaging discs, especially the 360. If yours has worked fine (as mine has), then your lucky. One of my friends had a 360 that literally cracked a disc.

"Code, otoh, has completely f*ked me over on multiple occasions. Steam games randomly decided not to play on my PC, DLC has given me compatibility issues and glitches, downloads have gone corrupt, you get the idea."
The reason you're having problems isn't because you installed the game in a different way, it's because usually DDS games, especially Steam ones, are slightly different than their physical media counterparts. But this doesn't make DDS inherently worse (Steam is worse for other reasons). It will be the other way around for some people. My friend had a physical copy of Far Cry 2 that stopped working after he changed OSs. He never could figure out why. He got the steam version when it was $10, and it hasn't had any problems. And yes, downloads can go wrong, but guess what, you can just download it again. If I buy a "new" copy of a game that the Gamestop employees have fucked with, there's nothing I can do about it.
Animated Toupee's Avatar - Comment posted on 01/13/2010 13:10
Animated Toupee
>> "-If you aren't satisfied with your purchase, you can return it, or sell it if you don't like it anymore. Steam says "fuck you, you bought it"."

Wait. What fantasy land retail store lets you return opened games?

I also don't think it's completely out of the question for Steam to incorporate in the future a "trade your game to a friend" system; there's already gifting, anyway.

All I know is I can count the number of hard copies of games I've bought in the past couple of years on my hand, because they're sitting right next to me. The Saboteur (only because it never showed up on Steam), Mario Galaxy, MGS4... that's it. Apparently I'm part of the minority still, but I purchased that many games on Steam alone last month. And I deemed it awesome.
mrcecilman's Avatar - Comment posted on 01/13/2010 13:10
mrcecilman
i heart physical media. digital distribution can suck one of my nut hairs.
Toadofsky's Avatar - Comment posted on 01/13/2010 13:11
Toadofsky
@ZethUK:
That's what I've done. I bought the Oddworld 2 Pack on Steam for like $4.

@Magnalon:
I highly doubt digital distribution will takeover. People still enjoy physical copies of products. I honestly like them better when they're in my hands. But I can see the enjoyment of not having a bunch of disks littered around.

I know gamers will go where the companies tell them, but that doesn't mean the consumer will.
Ganjookie's Avatar - Comment posted on 01/13/2010 13:11
Ganjookie
CHeaper is a good point. I don't understand how a game can still be priced at 29.99-59.99 if it is a digital download.

Thats a lie I do understand, Greed.

I'm still hoping I can see a 20%-30% reduction on prices for digital downloads for AAA titles.
RenegadePanda's Avatar - Comment posted on 01/13/2010 13:12
RenegadePanda
@gamadaya

I'm not talking about PC specifically, I'm referencing experiences across all platforms, PC, 360 and PS3.

I could take the time to write a whole response, but I'm at work.
HEL105's Avatar - Comment posted on 01/13/2010 13:14
HEL105
What kind of a chaotic, violent world do you folks live in, where discs are easily damaged? The only damaged discs I've ever had, going way back to my Saturn and PSone, was from when I'd let an idiot friend borrow the game and they'd take absolutely zero care of it. Anyone over the age of seven should have no problem taking care of disc-based media. DIgital distribution is great for re-releases of hard to find games and for smaller games like those found on xbla and psn, but the average person is always going to value a physical copy of something over strictly digital. At least, I hope so...
gamadaya's Avatar - Comment posted on 01/13/2010 13:16
gamadaya
@Magnalon:
Bullshit! If you buy a Steam game or Direct2Drive game, you have access to all the backups you want. They know you bought the game, and they let you download it again if you have to. And you can't return opened games if your not satisfied, not to any place I know at least. The return policy usually states that the game has to be reopened. The only time I've ever got a refund is when I made them test the game to see if it would run and it didn't.

And yes, I guess you can sell your game later if you want to.
ChronosWing's Avatar - Comment posted on 01/13/2010 13:19
ChronosWing
@Magnalon

"-If you aren't satisfied with your purchase, you can return it, or sell it if you don't like it anymore. Steam says "fuck you, you bought it"."

Ummm, I love you buddy but you can't exactly return opened games to any store that I'm aware of just because you didn't like it, nor can you sell pc games back to stores, maybe ebay but retail chain's like Gamestop don't take pc games anymore. So there really isn't a disadvantage to purchasing from steam (other than physical media) because your going to get the same treatment at any retail outlet.
Xzyliac's Avatar - Comment posted on 01/13/2010 13:23
Xzyliac
@RenegadePanda
Yes. To everything you say.

I think between this and the repot stating half of consumers don't even know digital distribution is an option and less than half of those who don't use it I can once again safely assume this "boxless" future is all hype generated from companies to push their titles digitally.

I'm not anti-digitalism. I just think it should be the option, not the standard.
Chris Carter's Avatar - Comment posted on 01/13/2010 13:27
Chris Carter
@Chronos, all
What I meant was you could return it to Gamestop.

I should have clarified that for all used titles, they allow you to return them, no questions asked for two weeks for a full refund.

Also, Goozex.
Django Reinhardt's Avatar - Comment posted on 01/13/2010 13:32
Django Reinhardt
Sounds like a lot of the more vocal opponents of digital distribution haven't really checked their facts on the subject.
Astalano's Avatar - Comment posted on 01/13/2010 13:35
Astalano
Digital distribution is still way too expensive to buy anything but some exceptional deals, sorry.
gamadaya's Avatar - Comment posted on 01/13/2010 13:38
gamadaya
And here are 2 ways DDS is better than retail:
1. Availability. Retail stores run out of games. It's a bitch to drive to the store and find out they're out of the game you want, and it's a waste of gas money too. That isn't a problem with DDS. You do have to wait for you game to download, and sometimes the servers will be down if it's a huge release, but it's unlikely you'll have to wait longer than it takes for the stores to get games back in stock, and you don't waste money in the process. And I have no idea what the hell happened with Prey. So far it looks like an exception to the rule though.

2. Self publishing. One of my favorite games in the past 5 years is Lugaru. That's a game you would never, ever see on store shelves. Digital Downloads allow small indie developers to get their games out to the public at greatly reduced cost. This is really my favorite part about digital downloads, as it doesn't even require a specific service. A developer can just host the file on their own site. So even if you dislike DDS, you shouldn't praying for it's death, as it enables things like this to happen.
gamadaya's Avatar - Comment posted on 01/13/2010 13:48
gamadaya
@Astalano:
That comment actually reminded me of another perk to digital distribution. You can often get games more cheaply than you can at retail. Before and after Christmas, there were some fucking awesome deals, both in stores and online. Best Buy especially had some really attractive deals, so I and a friend went out to see what we could get. Well, we couldn't get shit, because everyone else had seen the deals to, and they were out of pretty much all the games on sale. Sure, Bioshock was still listed as $5 at Best Buy, but for all intents and purposes, it was $20 (or whatever the usual price is) because we wouldn't have access to it until after the sale was over. That wasn't a problem with Steam though.
hpv's Avatar - Comment posted on 01/13/2010 13:56
hpv
RenagadePanda: What exactly do you think is on the disc? Idiot.
JFF's Avatar - Comment posted on 01/13/2010 14:15
JFF
DD it's good for the indies.
yatzze's Avatar - Comment posted on 01/13/2010 14:22
yatzze
do i have to pick one right this second?
The Octagon's Avatar - Comment posted on 01/13/2010 14:23
The Octagon
So nobody noticed the brilliance of the header image?

Aw, hell no. Whassup dawg?
errntnarcsst's Avatar - Comment posted on 01/13/2010 15:06
errntnarcsst
Hey kid...ima computah!
StingingVelvet's Avatar - Comment posted on 01/13/2010 15:53
StingingVelvet
How does the NPD know PC percentages when Valve and the rest release no sales numbers? It's actually part of the contract that neither Valve or their partners can release such things.

The NPS stopped tabulating PC game sales because they admitted they did not have enough information to do so, but now they think they have enough infor to put up a percentage like that?

Ok then.
Suigyoken's Avatar - Comment posted on 01/13/2010 17:30
Suigyoken
Well this is alright by me, I only really buy stuff digitally if it's massively on sale. Even with my employee discount it doesn't match up to what Steam has on sale for the weekend on certain games I like. However normally I'll just buy it in the store, since they usually have goodies in them (Fallout 3 DLC packs had posters in them, and I loves me some posters) Plus, plenty people that shop don't know about such things as Steam, or that you can get games online, so there is still going to be a large majority of people who prefer buying things physically either out of ignorance, or if they're like me, want to have an actual copy of something showing where my money went.
kalidanthepalidan's Avatar - Comment posted on 01/14/2010 00:49
kalidanthepalidan
Luckily we live in a world wear both are viable. I prefer physical media over digital downloads, but I appreciate what digital downloads have allowed small development teams to accomplish. But I always prefer having a physical copy of my games. And, as others have stated, physical media isn't going anywhere anytime soon. Most consumers just don't understand how it works or feel safe doing it. Unless publishers seriously drop prices on digital games, they will never put up a strong fight against physical media.
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