We can't make this sh*t up.
Apparently Kevin Butler has no idea what's going on with the game system he promotes. You know about all the jailbreak drama, but the PS3 spokesperson doesn't. I know he's not a real dude, but he should probably keep up with the times a bit more. Travis La Marr (aka @exiva) tweeted the PS3 root key to Kevin Butler's Twitter account as a sort of challenge. Believe it or not, the code was actually retweeted by Sony's character. And mistaken for Battleship.
Of course, someone followed up and the tweet has been pulled.