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It's not that often I find myself anticipating a game so much as to go to a midnight launch. Unless Steam lets me preload the game and unlock it right at midnight, chances are, I can hold off until the next day.

However, not too long ago, I found myself at the GameStop on Powell Street in downtown San Francisco, counting down the hours until the release of the new World of Warcraft expansion, Wrath of the Lich King.

Surprisingly, it wasn't all underage boys and sleeping bags. To keep the consumers busy (and to keep them from disrupting sidewalk traffic), GameStop brought out all kinds of shenanigans for this launch. With everything from face painting to the Lich King's own throne, they sure had enough things going on to keep even the most ADD-afflicted player at bay.

Check out the video to see all the event in action, as well as an interview with the game's Lead World Designer, Alex Afrasiabi.








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22 comments | showing # 1 to 22
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taterchimp's Avatar - Comment posted on 11/24/2008 20:21
taterchimp
Haha! Best remix ever of the onyxia wipe thing
Samit Sarkar's Avatar - Comment posted on 11/24/2008 20:34
Samit Sarkar
<3 Husky
mikeyed's Avatar - Comment posted on 11/24/2008 20:36
mikeyed
Nice job creeping out the DJ. He'll just never understand.
Daniel Husky Lingen's Avatar - Comment posted on 11/24/2008 20:50
Daniel Husky Lingen
Yeah I listen to that guy on the radio sometimes, it was odd to see him in real life.

Thanks guys! Sorry about it being so late on release, things came up
Hamza CTZ Aziz's Avatar - Comment posted on 11/24/2008 20:51
Hamza CTZ Aziz
I love that flipbook of me being awesome.
Jesse Cortez's Avatar - Comment posted on 11/24/2008 20:52
Jesse Cortez
Awesome video job man! Favorite line: "We aren't laughing at you, we are laughing around you!"

Oh, Topgear....maybe you should have given him a Long Island before the face painting :P
Daniel Husky Lingen's Avatar - Comment posted on 11/24/2008 20:53
Daniel Husky Lingen
Haha! Yeah, that would have made this night EXTREMELY exciting
madninja's Avatar - Comment posted on 11/24/2008 21:06
madninja
I must have that flip book. Haha.
Ben Perlee's Avatar - Comment posted on 11/24/2008 21:07
Ben Perlee
I need a haircut!

Dirty hippie.
Daniel Husky Lingen's Avatar - Comment posted on 11/24/2008 21:10
Daniel Husky Lingen
Who the fuck is Ben PerLee?
Ben Perlee's Avatar - Comment posted on 11/24/2008 21:13
Ben Perlee
It was a wise decision to just say no to the wine they served there.
topgeargorilla's Avatar - Comment posted on 11/24/2008 21:19
topgeargorilla
Yeah, who the hell is he?
At least he's better looking than that Chobot chick!
topgeargorilla's Avatar - Comment posted on 11/24/2008 22:00
topgeargorilla
U R A NERDZ
Daniel Husky Lingen's Avatar - Comment posted on 11/24/2008 22:06
Daniel Husky Lingen
OHAI IT'S TOPGEAR!

Where have you been?
falinter's Avatar - Comment posted on 11/24/2008 22:20
falinter
Poor guy doesn't understand.

Also, cocks.
CountingConflict's Avatar - Comment posted on 11/25/2008 00:12
CountingConflict
game LANCH? lawl
vexed alex's Avatar - Comment posted on 11/25/2008 02:07
vexed alex
It's Ben "Baby Face" PerLee!

<3
Kayka's Avatar - Comment posted on 11/25/2008 03:00
Kayka
Nice video guys.
Daniel Husky Lingen's Avatar - Comment posted on 11/25/2008 05:24
Daniel Husky Lingen
@CountingConfict it's being fixed :)
smihtv41721's Avatar - Comment posted on 04/21/2011 04:53
smihtv41721
I am glad to read this post, its an interesting one. I am always searching for quality posts and articles and this is what I found here, I hope you will be adding more in future. Thanks
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smihtv41721's Avatar - Comment posted on 04/22/2011 12:37
smihtv41721
These kind of articles are always attractive and I am happy to find so many good point here in the post, writing is simply great, thanks for sharing.
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