ArenaNet is currently being laughed at throughout the Internet for releasing one of the silliest live-action trailers ever conceived. Such things are usually bad, but you'd have to work damn hard to come up with something more melodramatic and overwrought than this.
From what I gather, the video is trying to tell us that Guild Wars 2 specifically caters to people who cover themselves in yogurt, vandals, smug college students with nothing of value to prove, and Off-Brand Cameron Diaz. Quite a demographic.
Watch. Behold. Feel a sensation underneath your skin, not unlike tiny needles trying to get out.