hot  /  reviews  /  videos  /  cblogs  /  qposts

Last Guardian dev: Japan must appeal to the West or DIE!

11:20 AM on 09.17.2009 // Jim Sterling
  @JimSterling

Yasuhide Kobayashi, Sony Japan studio VP and The Last Guardian development boss, has stated that Japanese developers must focus their efforts on capturing the hearts of Western gamers or suffer an untimely death.

"There are so many issues we have to solve, and the biggest challenge is that the market in Japan is shrinking -- they key is gaining success in the US and Europe," he explains. "At the time of the original PlayStation the Japanese market was one third of the global market, and production costs weren’t that high -- so we were able to generate profit from that market alone.

"But now we’re in the era of the PlayStation 3, and the Japanese market is only one fifth of the global market -- when it comes to production costs, those are swelling, so it means that unless we gain success in the overseas market our studio will go bankrupt. It’s a crisis we recognize."

According to Kobayashi, The Last Guardian was named specifically to appeal to Western and European consumers. Surely they should have called it Guardian of War: Blood Sex if they wanted to do that.

Is the Japanese market really shrinking, or is the global market getting bigger, merely making Japan look small? There is always a lot of doom and gloom surrounding the Japanese game industry, but I sometimes wonder if the panic is overblown Even if it is, however, Kobayashi is certainly right to suggest that games need global appeal these days. The industry is a worldwide thing now, and simply making Japanese games for Japanese people isn't how you do good business.



Jim Sterling, Former Reviews Editor
 Follow Blog + disclosure JimSterling Tips
Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.

 Quickposts
Status updates from C-bloggers

OverlordZetta avatarOverlordZetta
someone help i think i'm writing what is going to be my longest blog yet
OverlordZetta avatarOverlordZetta
[url="http://nintendoeverything.com/yacht-club-on-the-shovel-knight-amiibos-origins-nintendo-on-third-party-figures/#more-216265"]Interview with Yacht Club Games that miiiight basically confirm Shovel Knight isn't getting a Nintendo boss/level?[/url]
RexterNathan avatarRexterNathan
Spent most of my day going back and playing Assassin's Creed: Unity. I really quite enjoyed it. It's a good game.
Bardley avatarBardley
Reserved my copy of The Phantom Pain today and my car died on the way back home. Thanks Konami. On the plus side, I got to ride in a tow truck to the auto shop. Felt like an elementary school field trip or something for a few minutes.
Mike Wallace avatarMike Wallace
Humble Bundle End of Summer Sale! Get a free Stealth Inc. 2 maybe? I dunno. Just signal boosting for no particular reason. Maybe 'cause I got a free game? Least I could do. https://www.humblebundle.com/store
GoofierBrute avatarGoofierBrute
I gotta to admit: it feels nice to be able to play a Pokemon game without thinking to myself "oh shit, I got to fill up my Pokedex". It's nice. Oh yeah, and for the record, I'm playing through Soul Silver.
Pixie The Fairy avatarPixie The Fairy
I enter the Gamestop. I set a Toad plushie atop a Yoshi plushie. I set Mario to go down on Kirby. I leave the Gamestop.
gajknight avatargajknight
Niero, just killed a man, Put my dick inside his head, cummed my load and now he's dead. Niero, we had just begun, But now I've gone and thrown it all awayyyyyy. Nierooooooo, ooooooooh.
guitarvillain avatarguitarvillain
That thought sends shivers down my spine.
SeymourDuncan17 avatarSeymourDuncan17
Lacking recording/social features aside (I actually do love that aspect of the PS4), I've been really enjoying my Xbone. Sunset Overdrive is like Saints Row meets Tony Hawk and lovingly self-aware.
OverlordZetta avatarOverlordZetta
Wait, wasn't that Pokemon Detective Pikachu game supposed to come out this year?
sakesushi avatarsakesushi
Humble Bundle End of Summer Sale! They're doing it wrong though, putting up [url="https://www.humblebundle.com/store"]Stealth Inc. 2 for free[/url]
Snaveage avatarSnaveage
Just cleared out a whole village fultoning every single guard. I AM BIG BOSS.
Jiraya avatarJiraya
Metal Gear Solid - Marriage - Revengeance [youtube]https://youtu.be/YN470wKT9PM[/youtube]
wutangclam avatarwutangclam
Divinity: Original Sin 2 stretch goal lets you be a spooky skeleton. This is what I have dreamed of.
wutangclam avatarwutangclam
Going on the record saying a Borderlands movie is a terrible idea.
Tubatic avatarTubatic
Watching Free To Play. I kinda want to try DOTA2, though I'll be very bad at it. Its a very good story of pro-gamer culture, so far. Good Stuff.
RexterNathan avatarRexterNathan
Hello there, I just wanted to say that I'm new here and glad to be part of the community.
Niero Desu avatarNiero Desu
Just tried to explain the word BEAT to an ESL student. Reference.com has 58 variations of the definition. At the least, they can finally understand that Michael Jackson was not asking people to fight each other.
Mediamister avatarMediamister
more quickposts


Contest!


Seriously

Invert site colors

  Dark Theme
  Light Theme


Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo



Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -