Let's face it: the majority of gamers you know probably own at least a few shirts that proclaim their preferences when it comes to what they like to play (or that feature in-jokes so nerdy that only other gamers actually get them). A new apparel company called Last Action Gamer is going for a different approach, keeping their designs clean and streamlined while still showing off the theme we want: gamer at heart!
The designs retail between $9.99-$14.99, while hoodies run $23.99. Last Action Gamer are also offering a special deal to Destructoid readers: if you purchase anything from their online store from today to June 30th, you can enter the promotion code DTOID in at checkout and receive a 15 percent discount off your total order.
Last but not least, Last Action Gamer is looking for constructive feedback on this first wave of designs. Do you like them? If not, why not, and what would you change about them? Your answers may directly influence the next line of t-shirts, so get your thoughts in there while you can!
FOR IMMEDIATE RELEASE
Last Action Gamer™ Apparel Announces New Website and Gaming Apparel Line
Baltimore, Maryland, June 7, 2009 – Last Action Gamer, LLC (“LXG”) today announced that it will officially launch its updated website featuring gaming inspired apparel on June 15, 2009.
“We are ready to step it up a notch,” said Jimmy Braswell, LXG’s President and founder. “As a lifelong gamer, I hope the gaming industry embraces our new direction.”
As part of the website launch campaign, LXG will release its summer 2009 lineup over the course of several weeks. In addition, LXG will hold giveaways each week for gamers who sign up for the LXG newsletter VIA the website at www.lastactiongamer.com.
“I am absolutely thrilled with the new website and the products we are offering,” said Jamar Williams, LXG’s Vice President. “The people behind LXG are gamers who want to make a line of apparel we can all be proud of.”
About Last Action Gamer
Last Action Gamer is a brand of casual apparel that is inspired by console gaming and designed and marketed by actual gamers. Headquartered in Pasadena, Maryland, the company takes a relaxed but trendy approach to its fashion. Last Action Gamer has a retail presence in gaming related retailers in Maryland and operates an online retail e-commerce website at http://www.lastactiongamer.com.
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Contest:
6:20 PM on 06.16.2009
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Interesting.
Referring to them as 'gamer apparel' seems a bit of a stretch at this stage.
After looking over the site, I strongly agree with Slique.
These shirts, most of them, could easily be mistaken for skate/surf designs not video game threads.
www.tokidoki.it I don't work for them just like their stuff!
With that being said, we are not trying to be like Jinx or other gaming apparel companies. We are trying to create a brand of casual gaming apparel which is inspired by and created for gamers with a mainstream look. Some of the shirts may not be directly related to gaming, but something a gamer would wear. Some of our other shirts (i.e. Ryu’s Bar and Grill or Check Your 6 (i.e. first person shooter) will be subliminally gaming inspired. Some other shirts (watch for our new Oregon Trail Outfitters) will have a direct correlation. We don’t intend to have “LXG” or “Last Action Gamer” splattered over all of our shirts, we are actually going to be using our X logo in the future.
Again, thank you for the comments. Feel free to email me at jcbraz@lastactiongamer.com if there is anything you would like to share.
AND MANY THANKS for DESTRUCTOID for helping us out!