Krunch is one of those games that has everything you'd expect out of underdog PC hit- excellent level design, easy to pick up mechanics, difficulty curve that goes from gripping to salty at just the right pace, an amazing soundtrack by Disasterpeace (Fez, Hyper Light Drifter) and DirkRugged, iconic but unique character designs, all the same ingredients that have helped games like Super Meat Boy and VVVVVV become champions of industry.
The one thing missing was a release on Steam. Believe it or not, a lot of people wont play a game on PC unless its available on Steam. People love that thing. Maybe they'll love Krunch too, as the game has just launched on the service with a limited time sale, Achievements, Leaderboards, cloud saving, and the option to kill yourself.
It's nice to have the option, but c'mon guys, don't do it.