As the above video explains, Kristen Schaal (spokeswoman for the Xperia Play) is looking for a Minecrafter to build her something awesome in the game. Besides the satisfaction of knowing you've made something great for someone as cool as Ms. Schaal, the winner of this contest also wins a trip to New York to meet her. If that isn't incentive I don't know what is.
Interested parties can submit their video entries to the facebook app page until November 7th. I know you guys will come up with some incredibly epic creations, the Minecraft crowd is nothing if not creative and fun. So good luck to you, but keep in mind:if your creation really is so awesome that it puts Kristen in an epic coma, you're going to have to wait until she wakes up to meet her.