Activision CEO and professional supervillain Bobby Kotick has stated that Activision views Facebook as a bigger competitor than Sony, Microsoft, Nintendo or Electronic Arts, adding that traditional gaming publishers will "struggle" against his company in the online arena later down the line.
"Because we're in a lot of different businesses, we have a lot of different competitors," says the Red Menace. "Our competitor online [is] Facebook in some respects. Even though they don't create content, they provide it. There are a lot of new social gaming companies that are emerging and take mindshare -- not from our consumer, [because they're] a different demographic. But there's the potential that some of the social games will start appealing to our consumers so we're making a lot of investments in that area.
"But the traditional companies -- the Electronic Arts, or Sony or Microsoft or Nintendo or Disney -- that make console-based video games, are going to really struggle to figure out how to get into these online business we're in today."
Dead tradition companies ... please struggle really, really hard!
Call of Duty: Advanced Warfare PC requirements haven't advanced much from last year
2:30 PM on 10.20.2014