*Kotick: I would raise game prices higher if I could
[ x ] remove ads and scale site to 1080p+
[ x ] remove the ads & get mobile premium
pay whatever you want to upgrade
 
 

Kotick: I would raise game prices higher if I could

11:00 AM on 08.06.2009·  2 minute read   ·  Jim Sterling@JimSterling
0

Modern Warfare 2 might be causing a stink in the UK thanks to its disgusting RRP of £54.99, but if you think evil publisher Activision cared, you'd be mistaken. In fact, CEO Bobby Kotick has admitted, without a shred of shame, that he would raise game prices even higher if he could.

Kotick's response came after Mike Griffith answered an anylyst question on price points: "And then on the second question, Tony, on the pricing, we’ve had for all of our launch titles in the back half of this year, some of which contain peripherals, as you point out, very strong retailer acceptance and support for all parts of our plan, including our merchandising plans, our marketing programs, and our price points."

To which Kotick added: "And Tony, you know if it was left to me, I would raise the prices even further."

That's cool. I'm glad Kotick has always been so open and frank about how little he respects his consumers and how much he revels in his own greed. Activision of course has the right to do and say as it pleases, and that's good. Of course, we as consumers have a right to buy used games if we so desire, and I fully recommend that everybody does that, especially when it comes to Activision games. 

After all, Kotick has just shown you how much he loyalty and respect he has for his customers. You'd only be responding in kind.

 
 

Enlighten an uninformed cougar: FacebookTwitterRedditEmail
 

#Activision #Money #Satan #The almighty dollar #Top Stories #Utterly pathetic
 
 
 
[x] advertisement
 
 


Jim SterlingFormer Reviews Editor // Profile & Disclosures
Fronts12537Blogs 194Following42Followers1559

Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more
Trending on Destructoid:

 
 


Join the robot army! We're a family-owned site, updating multiple times a day (since 2006!) thanks to our Huge Members

Animikean
Animikean


Since 3:51 PM on 09.21.2013

EricArrache
EricArrache


Since 3:31 PM on 03.24.2011

ArcticMetal117
ArcticMetal117


Since 3:19 PM on 07.03.2010

Timotheous1701
Timotheous1701


Since 12:27 PM on 11.14.2014

 

Please login (or) make a quick account (free)
to view and post comments.





Three day old threads are only visible to verified humans - this helps our small community management team stay on top of spam

Sorry for the extra step!