Quantcast
Kotick: I would raise game prices higher if I could - Destructoid




Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android


Kotick: I would raise game prices higher if I could


11:00 AM on 08.06.2009
Kotick: I would raise game prices higher if I could photo



Modern Warfare 2 might be causing a stink in the UK thanks to its disgusting RRP of £54.99, but if you think evil publisher Activision cared, you'd be mistaken. In fact, CEO Bobby Kotick has admitted, without a shred of shame, that he would raise game prices even higher if he could.

Kotick's response came after Mike Griffith answered an anylyst question on price points: "And then on the second question, Tony, on the pricing, we’ve had for all of our launch titles in the back half of this year, some of which contain peripherals, as you point out, very strong retailer acceptance and support for all parts of our plan, including our merchandising plans, our marketing programs, and our price points."

To which Kotick added: "And Tony, you know if it was left to me, I would raise the prices even further."

That's cool. I'm glad Kotick has always been so open and frank about how little he respects his consumers and how much he revels in his own greed. Activision of course has the right to do and say as it pleases, and that's good. Of course, we as consumers have a right to buy used games if we so desire, and I fully recommend that everybody does that, especially when it comes to Activision games. 

After all, Kotick has just shown you how much he loyalty and respect he has for his customers. You'd only be responding in kind.






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.







Activision

11:01 PM on 11.24.2014
Review: Geometry Wars 3: Dimensions

Geometry Wars games have always been, in a sense, one-dimensional. They present the player with the seemingly simple task of "shoot everything in sight," and that's the sole objective apart from staying alive. The onslau...more



3:00 PM on 11.21.2014
Destiny expansion video teases what players will find in The Dark Below

We have known for a little while that the first expansion to Destiny would be called The Dark Below, and that it would add a healthy-sounding chunk of content. Bungie has now released a trailer showing off the moon excavatio...more



4:00 PM on 11.17.2014
Review in Progress: World of Warcraft: Warlords of Draenor

I've been playing World of Warcraft off and on since it launched in 2004, but the Burning Crusade expansion came at the perfect time in my life. Throughout the years I've been dabbling in the other expansions, ...more



View all Activision






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more