With Dynasty Warriors games being huge system sellers in Japan, it's safe to say that developer/publisher Koei has everything sewn up in the home country. The company, however, has never had much more than a cult appeal outside of its base territory, but has announced that it is going to strengthen its focus on international affairs.
Naoki Katashima has been appointed vice president of Koei's UK, French and North American divisions, and will be overseeing all sales and marketing. His new position will see him stationed in sunny Hertfordshire, UK. With this appointment, Koei has effectively split its resources in two, with seperate divisions taking care of both Japanese and Western business affairs.
"This new mid-term plan is a very significant development for Koei. The plan demonstrates our renewed commitment to our Western businesses and the importance with which Koei views the markets outside of Japan," Katashima stated. "This plan establishes an entirely new division that unifies all of Koei’s Western territories and represents a substantial part of the company overall. Now more than ever, Koei’s development studios and sales and marketing teams around the world are working more closely together to develop remarkable entertainment experiences for video gamers across the globe."
Koei is, of course, the company responsible for bringing several NIS titles to the UK, as well as Persona 3, and has been providing the West with niche' titles for years. Any focus on the West by a Japanese company is fine by me, and it's all the better that it happens to be one of my favorite companies doing it.
Contest:
3:07 AM on 02.13.2008
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Good for Koei, and good for western gamers who are into that weeaboo stuff!
'there go those fuckers who keep buying the dynasty warriors games'
bitch yea, and i also buy my little pony : sunrise adventures you pricks!
Hey, Koei out in the Shire with the hobbits, that's near me.
Also what Necros said
I reckon give them a few more years, and if Koei can produce some good, original product beyond DW and keep publishing other titles Like Persona 3, and Koei will be rising up to Atlus' level status. That, I'd like to see.
Maybe a cross between DW and Oni is needed, a mix of guns and kung fu. DW/DW GUndam are cool, but something more down to earth is needed.
I consider them god.
Seriously thinking of giving DW6 a spin when it drops. I havent played it since 2-3 i think.
A couple of people played DW6 here already right? Impressions plz...
Plus, I was going through my stepdad's SNES games and I found like 3 Koei ones in there.
Cool stuff.
Also, I can't believe that Dynasty Warriors 6 comes out next week! Can't wait.
LOLZ!