I've been waiting weeks for Sony to give me an excuse to use "Shillzone," and I knew the publisher wouldn't let me down. Killzone 2 is preparing for a full-on hype offensive, as a ludicrous £2 million is being sunk into a UK ad campaign to promote the PlayStation 3 exclusive.
The huge investment will see Killzone 2 appearing on TV, cinema screens and Web sites across the nation. Support from game stores is a given, and other marketing avenues are expected to be filled with orange-eyed attention grabbing.
Sony is obviously confident, and with the first reviews giving Guerrilla's FPS nothing but glowing praise, one can hardly blame the publisher. The PS3 has been waiting for a game to rival the high-profile exclusives of other systems for a long while, and so have we.
Hope it pays off, Sony. This is a risky time to be spending that much cash.
Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize.
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Contest:
8:00 AM on 01.30.2009
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Man! again with the ps3 has no gaems?
I'm still waiting for the demo before buying the game though.
No, not "The PS3 has no games." It's "The PS3 hasn't had a high profile chart buster game yet."
UK£ 2 million = 2.8512 million US$
Choose your demographic carefully!
Most of my friends are xboxers, but I haven't seen an exclusive game that stands out to me that screams "I must buy this console so I can have that". PS3 has had several for me so far. Is it crappy marketing or something? Do I have different taste in games than the rest of the world? Dunno.
Okay, you have a fair point... until you point at Gears of War 2 and Halo 3. Face it, kitten. Resistance was not a competitor, it was a decent selling franchise. MGS saga is over. Sony needs Killzone 2 to go big.
Now cry about "Teh Bias" on a Mortal Kombat news story.
Well done Sony, finally pulling the advertising finger out.
I think this could be my most highly-anticipated game ever.
MGS4 was not a blockbuster. You can argue that it's a fucking fantastic game, and a critical darling. I agree on both counts. I love MGS4. But let's not pretend it was to the PS3 what Halo 3 was to the 360, or Wii Fit was to the Wii.
Fact -- the PS3 has fantastic games, but it hasn't found its identifying blockbuster game yet.
but nowadays it's just sad to see what it has come to.
I hope for sony they learn from their mistakes and make a kickass ps4
When it sells like 8 million copies like a Halo game, then we'll talk.
I agree Sony needs a blockbuster game, but don't equate total game sales to how good the game is. Would you do the same for a movie, say Paul Blart, being the #1 grossing movie 2 weeks in a row means its obviously a top notch movie right? I'm not saying games that sell like mad are bad, quite the contrary, but don't let that be the only reasoning to call it a good game.
Also, what total number of sales do you need to call a game a "blockbuster?"
Meanwhile, the opposition has had multiple chart toppers which have helped shaped each console's identity. The PS3 is still rather faceless. It needs games that put it on the map.
Uncharted, Resistance, LBP, and Motorstorm are all amazing gaming series. But since the Playstation crowd has such a diverse gaming preference, unlike the SHOOTER centric 360 crowd......it's hard for any one PS3 game to chart like a Halo/Gears, especially with a smaller install base in the US.
HAHA! You're kidding, right? Scroll up the page and look at the "related stories" bar. Do you see all those Killzone stories?
the other 3 i will give you that
It's a strong system, but doesn't have its identity in order..yet. Other than being the super-reliable-do-everything-wonderbrick. It really does need its own Halo/Gears though.
That being said, personally, it's the most satisfying gaming system I've ever owned.
Dimly is the cancer that is killing gaming.
There is only one more thing:
Dimly die please.