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Killzone 2 ads pulled in Toronto because OMG VIOLENCE! photo

Sony has pulled a number of bus shelter ads promoting Killzone 2 following complaints concerning their "violent" imagery. It's been proven that viewing pictures of things that may represent fictional violent acts in natural sunlight can sterilize women, rendering their ovaries barren and forming a rusted coating around the felopian tubes. For the sake of Toronto's vaginas, the adverts had to go.

"My kids, who come from a lot of different countries, who have to experience violence, who basically come here to seek shelter and safety, that's the stuff they don't need to see," complained teacher Davis Mirza. The teacher lodged his complaint directly with Sony Canada, criticizing the poster's use of a "menacing head with glowing eyes" and images of a warzone that was "like Iraq."

Of course, nobody has mentioned the irony that images of a warzone that IS Iraq get frequently broadcast on national television by news outlets, and are freely available in papers that anybody can get their hands on. The message here seems to be that fantasy violence is bad, while real violence and real death is perfectly fine. 

Sony says the bus shelter ads were going down at the end of the week anyway, but have sped up the process following Mirza's email. Sony Canada's Kyle Moffatt said that in future, PlayStation adverts will draw a radius around schools and establish zones where future videogame promotion will be "off-limits."

This will definitely help to end all the violence in the world. All of it. 








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Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize. Likes PS2, iPod Touch, Silent Hill 2, Metal Gear Solid, Dynasty Warriors 3 Meet the rest of the team



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64 comments | showing # 1 to 50
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ArrestedDeveloper's Avatar - Comment posted on 03/12/2009 18:34
ArrestedDeveloper
Well shoot, if I had known Killzone 2 promoted raping unimportant cipher country like Canada I would have got it day one.
Chronic Logic's Avatar - Comment posted on 03/12/2009 18:35
Chronic Logic
First of all is there ANY violence in the ads? Are there any shootings, bombings, or killings going on? If not then I don't see what's the problem. "Glowing eyes are menacing?" Stupid Canuks.
theredpepperofdoom's Avatar - Comment posted on 03/12/2009 18:38
theredpepperofdoom
there will be "off-limits" areas for adverts just because some whiny teacher complained.
Canada is weird.
Vanilla Gorilla's Avatar - Comment posted on 03/12/2009 18:43
Vanilla Gorilla
I'm going to complain to anybody who puts up a public ad with sand in it. There is a war in Iraq right now. Iraq is in a desert. Deserts have a lot of sand. Therefore sand correlates to war.
munkee's Avatar - Comment posted on 03/12/2009 18:44
munkee
its only because of sony that we have violence in the world anyway! fuck 'em!!
munkee's Avatar - Comment posted on 03/12/2009 18:46
munkee
I already feel guilt from that :( im sorry sony, i love you really
Zantetsuken's Avatar - Comment posted on 03/12/2009 18:46
Zantetsuken
Video games are a relatively new media (when compared to things such as films anyway) and as such it will be a while before it gets the same freedoms they enjoy. It sucks, but al this will eventually blow over.

Oh, and you spelt fallopian wrong.
Puppy Licks's Avatar - Comment posted on 03/12/2009 18:46
Puppy Licks
Best.
Header image.
EVER!!!
Xonticus's Avatar - Comment posted on 03/12/2009 18:49
Xonticus
People having legitimately founded complaints are one thing, while completely unrealistic and warped complaints are totally unnecessary. Do people have anything else to do in their lives than bitch and moan about menial things?

"Ohh the man with red glowing eyes is out to get me, and so is the boogieman so thats why i have a nightlight" I bet his adopted kids either don't give two shits, or are begging him for a PS3 to play killzone 2 on, and thats why he gets his panties in a bunch.

People need to calm the hell down, and get their heads out of their asses. Another quality article, Jim. Until you can write a column in the New York Times or another publication, we'll hafta enjoy you here and spread your words of wisdom.
Dr Milkdad's Avatar - Comment posted on 03/12/2009 18:51
Dr Milkdad
I love that this stuff is fine if it's movie posters, but not video games, only video games contain violence. Television, movies, music. Nope, contains no violence or violent imagery at all.
Holyetheline's Avatar - Comment posted on 03/12/2009 18:56
Holyetheline
I hate this damn world.
aaronf's Avatar - Comment posted on 03/12/2009 18:59
aaronf
Canadians are pussies.
DJDuffy 's Avatar - Comment posted on 03/12/2009 19:05
DJDuffy
I love my country :) Seriously, I love violent videogames as much as the next gamer, but overly violent advertising in public venues should not be allowed. Americans are bewildered by this of course, because they are so overly desensitized to violence they could kill their own mothers without blinking an eye. Unlike the US, in Canada we actually have ratings boards that actually care about what kind of content children will see and whatnot.
doctorjones's Avatar - Comment posted on 03/12/2009 19:06
doctorjones
That's it. I am calling for a ban on all soft, fluffy, squeezy, cute bullshit that I see advertisments for. I want to bring an end to schools and all of their brainwashing "violence is bad" BS. I want the world to know that nice, family shit makes me offended and slightly ill. We must ban all Family friendly filth now, before it is too late for our kids!
doctorjones's Avatar - Comment posted on 03/12/2009 19:08
doctorjones
Oh, we must also ban Hockey. That shit is violent and teaches violence to younger children. You will now notice all of your the Canadian friends cringing and looking around like they didn't hear that.
doctorjones's Avatar - Comment posted on 03/12/2009 19:09
doctorjones
Oh, we must also ban Hockey. That shit is violent and teaches violence to younger children. You will now notice all of your the Canadian friends cringing and looking around like they didn't hear that.
ArrestedDeveloper's Avatar - Comment posted on 03/12/2009 19:13
ArrestedDeveloper
@DJDuffy

All I hear is blah blah blah mounties, blah blah blah maple syrup, blah blah blah milk bags.
Loogibot's Avatar - Comment posted on 03/12/2009 19:17
Loogibot
Apparently this "teacher" forgot to teach his kids about violence in media, or himself. Sad, really...
E Assassin's Avatar - Comment posted on 03/12/2009 19:21
E Assassin
HAHAHAHA!!

There's a couple ad's I've seen around the city and there's one right by my place which is also close to a school. Not once have I seen a kid look at it while waiting for the bus and say "omg! Is that the terrorists coming to rape my mommy?" (or something along those lines). Anywho dumb ass choice on everyone who had something to do with the removal of the ad's.
mix's Avatar - Comment posted on 03/12/2009 19:23
mix
I wonder what the ad actually looked liked?

I loves meh Canada, eh!
DJDuffy 's Avatar - Comment posted on 03/12/2009 19:32
DJDuffy
@ ArrestedDeveloper

omg I haven't seen you around for a while, how ya doing? yea we do talk about maple syrup an awful lot, or I'm not your guy, budday! I'm not your budday, guy!
rockydil's Avatar - Comment posted on 03/12/2009 19:36
rockydil
Sony pulls the ads a week early, and then tells the newspaper they did. Instant PR! More copies of Killzone sell. This is marketing, not pussying.
SommoP's Avatar - Comment posted on 03/12/2009 19:37
SommoP
Canadians are pussies.

my.opera.com
elsteveo's Avatar - Comment posted on 03/12/2009 19:40
elsteveo
I know the TV commercial for KZ2 is pretty lame.
Sup3rt3d's Avatar - Comment posted on 03/12/2009 19:44
Sup3rt3d
lol Canada (more like GAYnada) is BIAS cause they know Killzoen 2 is the best game ever an a killer app and they bum Microsoft (more like GAYsoft).
Paul Soth's Avatar - Comment posted on 03/12/2009 19:45
Paul Soth
I swear every time there's a reaction to game violence, it turns into a douche-off. On both sides.
Qraze's Avatar - Comment posted on 03/12/2009 19:48
Qraze
i think of canada as a crappy john candy movie.

and i agree that when the news channel just has depressing stories of massacres and economic woes, how the fuck can a guy in a mask with red eyes be horrifying and make people take offence?

the things people do make me think they have some unknown issues and are taking it out on something they don't have a clue about but think they can change it, and the fuct up thing is most of them do! but when masterchief is wearing a mask AND holding a goddamm gun where is this guy then?
Takeshi's Avatar - Comment posted on 03/12/2009 19:49
Takeshi
Hoorah for the douchebags!
Sup3rt3d's Avatar - Comment posted on 03/12/2009 19:54
Sup3rt3d
So is Canada not part of the USA then? They should beg the Americans, they'd probably let them in.
woodPecker's Avatar - Comment posted on 03/12/2009 20:15
woodPecker
I'm offended that I even exist.
bluki's Avatar - Comment posted on 03/12/2009 20:19
bluki
They ATTACKED OUR IMAGINATION LAND!!!!
FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFF, more reason to BLAME CANADA!!
Chooly's Avatar - Comment posted on 03/12/2009 20:28
Chooly
Wait, a SINGLE email caused sony to pull the campaign a week early?
Anyways since I love my homeland, I'll say that this could just ad easily have had NY or NJ tagged to the article.
CelicaCrazed's Avatar - Comment posted on 03/12/2009 20:46
CelicaCrazed
MY Toronto did this!? I feel ashamed :(

Please don't hate me people!!
Maxpower's Avatar - Comment posted on 03/12/2009 20:48
Maxpower
HAHA that South Park episode is playing right now.

I saw the ads only once while passing by a bus shelter. It was nothing except a Helghast helmet and Killzone 2 in the centre. Whoever thinks of war when they see a giant helmet is fucking retarded.
Tet's Avatar - Comment posted on 03/12/2009 21:03
Tet
I expect nothing less from YOUR Toronto, that's why I live as far away as possible from it. Also away from Quebec.

He's just mad because his students all got a copy of KZ2 before him and kick his ass online.
Dr Milkdad's Avatar - Comment posted on 03/12/2009 21:10
Dr Milkdad
I live in Canada and I have never seen a milk bag. You fucking Milk Bags
habslove's Avatar - Comment posted on 03/12/2009 21:12
habslove
Let me just point out that everyone (mostly) in Canada hates Toronto. Because it sucks.
lordoftheoats's Avatar - Comment posted on 03/12/2009 21:14
lordoftheoats
Please don't hate on Canada for this. Very, very few of us are this retarded. In this guy's defence, however, menacing eyes are a threat that's hard to ignore.
CelicaCrazed's Avatar - Comment posted on 03/12/2009 21:22
CelicaCrazed
Oh and what's the hate with milk bags!? What type of backwards-society would keep its people back by withholding bags of milk from them?? Once you stop "carton", you'll be a rockin'.
otogi guy's Avatar - Comment posted on 03/12/2009 21:53
otogi guy
perhaps what the teacher is stating is true. There can be elementary kids seeking shelter from wartorn Africa or Iraq. They no longer need to be exposed to it, and dont watch the news or read newspapers, their just getting an opportunity for a better education. Imagery like this can bring back painful memories of said past violence.

im just stating this cause everyone seemed to quickly jump in the bandwagon. have some perspective
poonster's Avatar - Comment posted on 03/12/2009 22:31
poonster
if shes so worried about violence then she should move out of Toronto,they have the highest murder rate of all Canadian provinces.what a moron biotch.
Jim Sterling's Avatar - Comment posted on 03/12/2009 22:35
Jim Sterling
Otogi Guy: If we all acted depending on whether or not a handful of people might be offended by those actions, humankind would never have achieved anything.
Milis's Avatar - Comment posted on 03/12/2009 22:38
Milis
This is considered offensive to the people of the land of Jack Thompsons.
Don't act like this doesn't happen in the U.S. I do disagree with Sony's decision though.

@ Chronic Logic
You don't hear me saying 'Stupid Yanks' every time they ban an ad in New York or D.C. Also I should note the irony in your spelling failure of 'stupid canucks'.
Splee's Avatar - Comment posted on 03/12/2009 22:40
Splee
Hmmm I wonder if I could keep one of those posters. Anyways the guy is a moron who probably just got owned in the game and is being a bitch.
worm jerky's Avatar - Comment posted on 03/12/2009 22:41
worm jerky
Does the sand in their vaginas remind them of the Iraq war, I wonder?
Dan CiTi's Avatar - Comment posted on 03/12/2009 22:56
Dan CiTi
I was just in Toronto last weekend and I saw them EVERYWHERE. How are they violent? all of them are just the cover of the game(a picture of the helghast mask).
MajorCOW's Avatar - Comment posted on 03/12/2009 23:00
MajorCOW
Jesus Christ what the fuck is with all the hate on Canada?! Fuck you guys.
otogi guy's Avatar - Comment posted on 03/12/2009 23:03
otogi guy
Otogi Guy: If we all acted depending on whether or not a handful of people might be offended by those actions, humankind would never have achieved anything.

thats an overly dramatic statement, but i know the ideal. im just trying to see this from the eyes of said kids, whether not they actually exist in that school.
rbrooks's Avatar - Comment posted on 03/12/2009 23:13
rbrooks
it's always the complainers that get their way...
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