The VP of Artistic Modification, Kevin Butler, loves himself some ModNation Racers. But even on his own custom created track, Kevin is no match for the President of Sony Computer Entertainment, Jack Tretton. Still, I think Kevin is the true victor here with his epic one-liners.
Kevin's track will be made available for download when ModNation Racers is released on May 25. Speaking of ModNationRacers, we're currently giving away ten copies of the game plus a PSP. Just leave a comment on the contest post to enter!
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Actor. Real name is [url=http://www.imdb.com/name/nm1208801/0Jerry Lambert[/url]. He's basically famous for touching any advert and turning it into gold.
These are great. Kudos to Sony for finally getting advertising right. Also, nice throwback to the days when game companies would put cheats and hints in their ads. Even if these are only hints for KB's track.
Too much hair gel says what? I love the way Sony's gone with Kevin Butler. This is much more enjoyable advertising than their crazy, "artsy" ads from before.
See, this is Sony's advertisements at their best, when they're avoiding overly pretentious robot baby and black egg arthouse films. I guess Sony being humbled has led them to making genuinely awesome ads.
WOW. I just noticed that I've been wearing my Ps3 headset the wrong way! No wonder it's uncomfortable, that bar is supposed to go IN FRONT of your ear.
I can't believe I'm about to say this but...that was some classic Kevin Butler. Best thing about this advert is I can totally see where they can cut an edit for television air.
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5:00 PM on 05.17.2010
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But they just did... I hope Jack and Kevin continue to be rivals in any new commercial.
Someone needs to tell them that less is more.
Glad I wasn't the only one who noticed that. Sort of weird and uncomfortable, in a Richard Alpert sort of way.
Actor. Real name is [url=http://www.imdb.com/name/nm1208801/0Jerry Lambert[/url]. He's basically famous for touching any advert and turning it into gold.
I fully agree. It's really creepy.
KEVIN BUTLER DOES!!!
where is teh funnay?
not as entertaining as the rest
awesome.
God, Kevin Butler is awesome.
well, it looks like a dragon, not a horse
sheeeeeet.
"Too much hair gel says what?"
Oh Butler, you crazy sonuvagun!
He sorta looks like he's wearing lady makeup. But thats probably intentional.
Kevin is hilarious and Sony has done some good advertising for once.
Agreed. The longer ads kinda drag sometimes. They need to be short and snappy... with a stick! STICK!
Brilliant line, although... are we starting to get back to the point where Sony is full of themselves again?