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Kenka Bancho: Badass Rumble screens are not assy at all photo

Atlus. I love those clever as*holes. Today they sent gaming press an email titled Atlus PR: Badass Asset Alert, with new screenshots for Kenka Bancho: Badass Rumble, a new PSP game set to launch next month.. In it, the text had overused words with "ass" in it, with selective bolding of the letters in said words, as shown here:

Our associates assume that you will love these new kick-ass assets we have assorted for our upcoming game Kenka Bancho: Badass Rumble, set to assault the PSP on 11/10/09. We hope that you or one of your assistants will assemble them on your website. Will we assure you that your readers will laugh their asses off? You bet your ass (and we're not just trying to kiss-ass)! Sorry for this long-ass email and for being so assertive.
The good news is that Kenka Bancho: Badass Rumble is not ass. It's actually pretty badass. I've been playing review code, and I can say that this a great portable sandbox-y brawler so far. Look for my review next month. For now, enjoy the screens. Ass.
LAUNCH GALLERY (19 IMAGES)
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Dale North is Destructoid's Editor-In-Chief, a founding editor, and specialist in Japanese gaming. An accomplished musician, Dale was reporting from Japan during the earthquakes of 2011. Luckily, he got the fuck out alive and is home in America now with his wife and beloved corgi, Einstein. Dale is also a co-founder of Destructoid's sister anime site Japanator. Likes Corgis, Sega Saturn, PSP, iPhone, Photographic tools. Meet the rest of the team



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11 comments | showing # 1 to 11
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linuxguy's Avatar - Comment posted on 10/13/2009 21:34
linuxguy
Good time to be a psp(not go) owner.
slbr's Avatar - Comment posted on 10/13/2009 21:40
slbr
Best PR email EVER
Excel-2011's Avatar - Comment posted on 10/13/2009 21:43
Excel-2011
Atlus is one letter away from being one themselves.
MrSadistic's Avatar - Comment posted on 10/13/2009 22:16
MrSadistic
butt
The Prodigal Son's Avatar - Comment posted on 10/13/2009 22:55
The Prodigal Son
Forgot "assure", but I'm not keeping count... : )~
Monodi's Avatar - Comment posted on 10/13/2009 23:12
Monodi
No, I AM big boned.
Airbr1dge's Avatar - Comment posted on 10/14/2009 00:10
Airbr1dge
Arse.
Witherbucket's Avatar - Comment posted on 10/14/2009 00:13
Witherbucket
They forgot the ass in assure! We never leave an ass behind!
SilversunFrenzy's Avatar - Comment posted on 10/14/2009 00:15
SilversunFrenzy
And it just got funnier as the letter went on, I love Atlus so much.
mrsatan's Avatar - Comment posted on 10/14/2009 02:09
mrsatan
Man I want this game. Its like all my shounan manga love put into a game.
lewness's Avatar - Comment posted on 10/14/2009 06:16
lewness
DONKEY!!!
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