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Kaz Hirai targeting 150 million PS3s sold photo

In an interview with the Financial Times, Sony president Kaz Hirai revealed that he has set a target of 150 million PS3 units sold worldwide. Selling that many units is certainly a lofty goal, but Hirai isn’t referring to shipping that many PS3 in this generation of consoles. He’s going on the assumption that the PS3 will experience the same kind of long-term success that the PS2 is still having.

It’s not fun for me replicating the PS2 numbers. I’ve seen that movie already. I want to try to see if we can exceed the PS2 numbers after nine years, otherwise why are we in this business?

It has taken the PS2 nine years to pull over the 100 million mark, and as we were reminded several times during the Sony press conference at E3 this year, it will only get better whenever Lego Batman hits. Sony is projecting that the PS3 will have a total amount of 22 million consoles sold by the end of the fiscal year, which means that there is definitely room for the console to expand to meet Hirai's target.

At the end of the interview, Hirai also mentioned that he expects 467 billion units of Ridge Racer 7 sold by the end of the week. According the my numbers, the title is only shy a mere 2 billion. If only there was a way to cater to the intergalactic "core" market.

[Thanks, Brian!]


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34 comments | showing # 1 to 34

Scrixx's Avatar
Scrixx at 07/20/2008 17:41
And pigs fly.
linuxguy's Avatar
linuxguy at 07/20/2008 17:48
I totally see this happening. Seriously
Mushman's Avatar
Mushman at 07/20/2008 18:02
[img]http://img454.imageshack.us/img454/4937/kazandludacris3bw8.jpg[img]

Maybe that will happen, but I do doubt it.
Mushman's Avatar
Mushman at 07/20/2008 18:03
FUCK

Volomon's Avatar
Volomon at 07/20/2008 18:18
I'm sure it will happen every 2 years or so the production costs will go down. They could easily match the PS2's price after its long dead and buried and PS3 takes its place as the lower end model. This is years ahead we're talking about.

This right here though is why Xboxers own and Xbox and PS3 owners own a PS3. From the new stats leaking out PS3 owners tend to be a whole lot older than the Xbox generation. Meaning their dazzled by media, we're dazzled by functionality.
Sharpless's Avatar
Sharpless at 07/20/2008 18:26
Well, good luck with that.
ghnvt's Avatar
ghnvt at 07/20/2008 18:28
That is going to be tough, but if they bring the price down, they might get people to adopt Blu-ray via the PS3. I might buy one once the price hits sub 200.
Mushman's Avatar
Mushman at 07/20/2008 18:38
What he is also forgetting is that the PS2 had MASSIVE APPEAL. It was really a console that catered for ALL demographics, be it racers, RPG peple, beat em up people,shooter fans, platformers fans, but most importantly, it was a great console for KIDS. The number of kid friendly games were massive.That was in part the reason why it sold soooooooooooooo well. Every type of gamer had games on the system they could enjoy, there was simply no shortage of them.

Now that the wii has filled the Kid friendly hole for this generation, and the fact that the ps3 game liabrary mostly consists of games that are aimed at people 15 years of age and older, makes it that much harder for the PS3 to reach that lofty goal. There is simply too narrow a demographic it aims at.
Electro Lemon's Avatar
Electro Lemon at 07/20/2008 18:46
I knew I was onto something when I trademarked "Krazy Kaz and the Enemy Crab Killers" for my band name. Now I just need a band... and $599 US dollars.


These are the jokes, people, laugh.
Y0j1mb0's Avatar
Y0j1mb0 at 07/20/2008 18:53
RRIDDDGEE RACCCERRR!!
adultswim810's Avatar
adultswim810 at 07/20/2008 19:00
467 billion... wut
Mxyzptlk's Avatar
Mxyzptlk at 07/20/2008 19:11
When the system hits about $150, I'll be interested. Mainly as a Blueray player.
TurboSpaz's Avatar
TurboSpaz at 07/20/2008 19:24
The PS2 shipped 110 million consoles because for there was insane demand for the thing (and still is) for 10 years. The PS3 is piling up in stores with no demand, struggling to make numbers. So 150 million? LOL!
Jiffylube's Avatar
Jiffylube at 07/20/2008 19:24
The gaming industry only pulls in 13% of its cash from children below the age of 19. I think eventually more people will buy PS3s. Same article listed the mean age of gamers as 33 now. Ref. Microtrends by Penn. And if you're wondering, Mark Penn is known for his accuracy in detecting socio-economic trends.
Mushman's Avatar
Mushman at 07/20/2008 19:52
@Turbo

That staement is untrue my fellow gamer, if anything the demand for the ps3 is rising considerably, the showing at this years E3 of solid titles will probably perpetuate that demand. Not only that, the monthly sales worldwide are rising gradually. The PS3 will sell well in the future, no doubt about that.

But like Turbo said, 150 mill sold? No, not that much
Infinite Obscurity's Avatar
Infinite Obscurity at 07/20/2008 20:15
If Sony can ship out some more copies of Ridge Racer 7 to other galaxies, I think they can reach that goal.
Puppetpallmich's Avatar
Puppetpallmich at 07/20/2008 20:49
spoiler
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ps3 sux
king3vbo's Avatar
king3vbo at 07/20/2008 20:52
spoiler
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puppet sux
madninja's Avatar
madninja at 07/20/2008 21:05
spoiler
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i like bacon
Velt's Avatar
Velt at 07/20/2008 21:12
i can see this happening at the end of the ps3 cycle.
Mushman's Avatar
Mushman at 07/20/2008 21:20
@Puppet

spoiler
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;)
Phyraks's Avatar
Phyraks at 07/20/2008 21:26
Well 150 million seems a little high for a console that's had such a rough start whereas the ps2 had it pretty decent from the beginning, but with the ps3 slowly gaining more momentum I could see them at least hitting 100 million.

Also, you really should've included a /sarcasm for that ridge racer part...I'm a little worried by some of these comments.
Kim Fidler's Avatar
Kim Fidler at 07/20/2008 21:34
I think KAZ is on the crack if he's estimating 150 million consoles selling.
xe-cute's Avatar
xe-cute at 07/20/2008 22:04
Can't we all just agree that S(ony this generation sucks and if it was not for Bluray winning the format war that they would be stuffed (console wise).

I bought my PS3 for bluray and TBH that is all it gets used for.

I am still waiting for this 'killer' game to come out and blow our minds.
infinity's Avatar
infinity at 07/20/2008 22:28
150 million? seriously, do video game execs even think before they speak anymore? he must have forgotten that gas is about to hit $80 a gallon in america and that sony launched a crippled machine for FIVE HUNDRED NINETY-NINE US DOLLARS that is only now starting to be worth the $400 they're charging.

there are still plenty of quality ps2 games i haven't even played yet, so kaz needs to just sit back and chill.
cjpkiller's Avatar
cjpkiller at 07/20/2008 22:30
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RIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIDGE RACER
carg0's Avatar
carg0 at 07/20/2008 23:09
yea, that's just never going to happen. the ps3 will never see numbers even remotely close to it's older sibling.

the ps2 had multiple advantages the ps3 will never have and i don't have the strength or the time to elaborate.
DeejayKnight's Avatar
DeejayKnight at 07/20/2008 23:27
*Disclaimer - I know the numbers might not be perfect, but still...*

If they keep the rate they're selling PS3s high, they could possibly reach that goal. Based on the VGChartz.com numbers for PS2 and PS3 sales, the PS3 is only lagging slightly behind the PS2 right now.

Hell, a price drop down to $299 for the 40GB (if they keep it around or just sell the ones on the market for that price) could bump numbers up ridiculously.

If they scale price down over time instead of dropping in new SKUs at the same prices, they can pull it off.
Flakor's Avatar
Flakor at 07/21/2008 01:11
Well considering how the PS2 had price drops throughout those years, I think its safe to say that PS3 wont sell that much consoles for another...I dunno, 20 years?
TorpedoTed's Avatar
TorpedoTed at 07/21/2008 06:26
What he is not seeing is....that it has another what 7-8 years to go...by then the Wii 2 will be released and possibly another xbox, this will eat into the sales!! Especially another Wii!!
Also when Bluray player become cheaper than PS3's sales will dip.
PixelJunky's Avatar
PixelJunky at 07/21/2008 06:36
@TopedoTed - Then why is the PS2 still selling almost as many units as the 360 every month? The PS2 is still going strong against all 3 next gen systems, just like the PS1 did after the Saturn, Gamecube, PS2 and Xbox1 were released. Leave Sony to figure out how to meet this goal, they did a mighty fine job the last 2 generations.

Also, once DVD player prices dipped the PS2 wasn't hindered in sales, and after CD player prices dipped and the PS1 wasn't hindered in sales. I think you get the picture.
SyntaxError's Avatar
SyntaxError at 07/21/2008 06:53
IIRC I read somewhere that Sony's aim of the PS3 is to extend a console's lifecycle. To make it future-proof.

A little off-topic. With all those games to be released for the PS2 this year, how many of them do you think are actually WORTH playing?
wonky360's Avatar
wonky360 at 07/21/2008 06:54
Funny that, I thought that Sony were still billions in the red, while all competitors are in profit, good luck I say.
Quiotu's Avatar
Quiotu at 07/21/2008 08:27
Wonky, making profit and breaking even are very different things. Yeah, Microsoft's Xbox division is finally making a profit this fiscal year, but hey have over $7 billion to make up from the past two generations to be profitable to the company as a whole.

In Sony's case, not only were console sales quite profitable in the past, they were Sony's saving grace for a while. Sony always took a hit in consoles before making it up; this generation the hit's a bit more substantial is all. How much they gain back depends on how long the console stays viable.
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