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In an interview with the Financial Times, Sony president Kaz Hirai revealed that he has set a target of 150 million PS3 units sold worldwide. Selling that many units is certainly a lofty goal, but Hirai isn’t referring to shipping that many PS3 in this generation of consoles. He’s going on the assumption that the PS3 will experience the same kind of long-term success that the PS2 is still having. It’s not fun for me replicating the PS2 numbers. I’ve seen that movie already. I want to try to see if we can exceed the PS2 numbers after nine years, otherwise why are we in this business?
It has taken the PS2 nine years to pull over the 100 million mark, and as we were reminded several times during the Sony press conference at E3 this year, it will only get better whenever Lego Batman hits. Sony is projecting that the PS3 will have a total amount of 22 million consoles sold by the end of the fiscal year, which means that there is definitely room for the console to expand to meet Hirai's target. At the end of the interview, Hirai also mentioned that he expects 467 billion units of Ridge Racer 7 sold by the end of the week. According the my numbers, the title is only shy a mere 2 billion. If only there was a way to cater to the intergalactic "core" market. [Thanks, Brian!]
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326 comments + 26575 views
And pigs fly.
I totally see this happening. Seriously
[img]http://img454.imageshack.us/img454/4937/kazandludacris3bw8.jpg[img]
Maybe that will happen, but I do doubt it.
FUCK
I'm sure it will happen every 2 years or so the production costs will go down. They could easily match the PS2's price after its long dead and buried and PS3 takes its place as the lower end model. This is years ahead we're talking about.
This right here though is why Xboxers own and Xbox and PS3 owners own a PS3. From the new stats leaking out PS3 owners tend to be a whole lot older than the Xbox generation. Meaning their dazzled by media, we're dazzled by functionality.
Well, good luck with that.
That is going to be tough, but if they bring the price down, they might get people to adopt Blu-ray via the PS3. I might buy one once the price hits sub 200.
What he is also forgetting is that the PS2 had MASSIVE APPEAL. It was really a console that catered for ALL demographics, be it racers, RPG peple, beat em up people,shooter fans, platformers fans, but most importantly, it was a great console for KIDS. The number of kid friendly games were massive.That was in part the reason why it sold soooooooooooooo well. Every type of gamer had games on the system they could enjoy, there was simply no shortage of them.
Now that the wii has filled the Kid friendly hole for this generation, and the fact that the ps3 game liabrary mostly consists of games that are aimed at people 15 years of age and older, makes it that much harder for the PS3 to reach that lofty goal. There is simply too narrow a demographic it aims at.
I knew I was onto something when I trademarked "Krazy Kaz and the Enemy Crab Killers" for my band name. Now I just need a band... and $599 US dollars.
These are the jokes, people, laugh.
RRIDDDGEE RACCCERRR!!
467 billion... wut
When the system hits about $150, I'll be interested. Mainly as a Blueray player.
The PS2 shipped 110 million consoles because for there was insane demand for the thing (and still is) for 10 years. The PS3 is piling up in stores with no demand, struggling to make numbers. So 150 million? LOL!
The gaming industry only pulls in 13% of its cash from children below the age of 19. I think eventually more people will buy PS3s. Same article listed the mean age of gamers as 33 now. Ref. Microtrends by Penn. And if you're wondering, Mark Penn is known for his accuracy in detecting socio-economic trends.
@Turbo
That staement is untrue my fellow gamer, if anything the demand for the ps3 is rising considerably, the showing at this years E3 of solid titles will probably perpetuate that demand. Not only that, the monthly sales worldwide are rising gradually. The PS3 will sell well in the future, no doubt about that.
But like Turbo said, 150 mill sold? No, not that much
If Sony can ship out some more copies of Ridge Racer 7 to other galaxies, I think they can reach that goal.
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ps3 sux
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puppet sux
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i like bacon
i can see this happening at the end of the ps3 cycle.
@Puppet
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;)
Well 150 million seems a little high for a console that's had such a rough start whereas the ps2 had it pretty decent from the beginning, but with the ps3 slowly gaining more momentum I could see them at least hitting 100 million.
Also, you really should've included a /sarcasm for that ridge racer part...I'm a little worried by some of these comments.
I think KAZ is on the crack if he's estimating 150 million consoles selling.
Can't we all just agree that S(ony this generation sucks and if it was not for Bluray winning the format war that they would be stuffed (console wise).
I bought my PS3 for bluray and TBH that is all it gets used for.
I am still waiting for this 'killer' game to come out and blow our minds.
150 million? seriously, do video game execs even think before they speak anymore? he must have forgotten that gas is about to hit $80 a gallon in america and that sony launched a crippled machine for FIVE HUNDRED NINETY-NINE US DOLLARS that is only now starting to be worth the $400 they're charging.
there are still plenty of quality ps2 games i haven't even played yet, so kaz needs to just sit back and chill.
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RIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIDGE RACER
yea, that's just never going to happen. the ps3 will never see numbers even remotely close to it's older sibling.
the ps2 had multiple advantages the ps3 will never have and i don't have the strength or the time to elaborate.
*Disclaimer - I know the numbers might not be perfect, but still...*
If they keep the rate they're selling PS3s high, they could possibly reach that goal. Based on the VGChartz.com numbers for PS2 and PS3 sales, the PS3 is only lagging slightly behind the PS2 right now.
Hell, a price drop down to $299 for the 40GB (if they keep it around or just sell the ones on the market for that price) could bump numbers up ridiculously.
If they scale price down over time instead of dropping in new SKUs at the same prices, they can pull it off.
Well considering how the PS2 had price drops throughout those years, I think its safe to say that PS3 wont sell that much consoles for another...I dunno, 20 years?
What he is not seeing is....that it has another what 7-8 years to go...by then the Wii 2 will be released and possibly another xbox, this will eat into the sales!! Especially another Wii!!
Also when Bluray player become cheaper than PS3's sales will dip.
@TopedoTed - Then why is the PS2 still selling almost as many units as the 360 every month? The PS2 is still going strong against all 3 next gen systems, just like the PS1 did after the Saturn, Gamecube, PS2 and Xbox1 were released. Leave Sony to figure out how to meet this goal, they did a mighty fine job the last 2 generations.
Also, once DVD player prices dipped the PS2 wasn't hindered in sales, and after CD player prices dipped and the PS1 wasn't hindered in sales. I think you get the picture.
IIRC I read somewhere that Sony's aim of the PS3 is to extend a console's lifecycle. To make it future-proof.
A little off-topic. With all those games to be released for the PS2 this year, how many of them do you think are actually WORTH playing?
Funny that, I thought that Sony were still billions in the red, while all competitors are in profit, good luck I say.
Wonky, making profit and breaking even are very different things. Yeah, Microsoft's Xbox division is finally making a profit this fiscal year, but hey have over $7 billion to make up from the past two generations to be profitable to the company as a whole.
In Sony's case, not only were console sales quite profitable in the past, they were Sony's saving grace for a while. Sony always took a hit in consoles before making it up; this generation the hit's a bit more substantial is all. How much they gain back depends on how long the console stays viable.