So are they evil? Nah, no more than any large gaming company is now a day. (Aside from the evil overlords, EA & Activision, of course.) It isn't evil, it's just rather ridiculous that they are forced to do this to protect their brand. So yeah, it's a silly suit.
They know they're wrong, they were offered a settlement out of court, they basically backed Notch into a corner before starting up the lawsuit in order to see if he'd bail out early, there is a clear understanding from Notch that he didn't know he was infringing in the first place, and ignoring this does not cease validity of taking down actual infringements on the license.
All signs point to Zenimax's lawyers blatantly ignoring the outer regions of this case to make a buck.
The word "scrolls" by itself doesn't mean anything to gamers. The combination of "Elder" and "Scrolls" is what creates the brand recognition. Scrolls by itself does not have imply a connection with the elder scrolls brand.
Maybe I'm wrong. But, eh. I'm with him. Law VS Common Sense, go.
- Sky Rims
- Beyond Oblivion
- Older Scrolls
- Fallout Through The Sky's Rim
- Zenimax Said We Can't Just Call This "Scrolls"
- etc
Still like Notch more, though.
As far as the idea that they should only object if "Elder Scrolls" is copied, keep in mind that "Elder" is only a modifier, and one that is easy to get around. Another company could make a very viable knock-off with titles like "Ancient Scrolls" or "Older Scrolls". "Scrolls" is obviously the important word, not "Elder".
Sometimes I hate this world...
No one can tell what point you are trying to get across, and more importantly,no one cares.
Btw I wonder just how much cash Notch is forking out for the court case vs all the extra sales he'll get from all the press he is getting. Even if he loses the Scrolls name everybody is gonna know what the new title is.
Also, if the case is brought up before a Swedish court, I still have hope for Mojang. The law system there doesn't seem as crazy as in the US.
Stop referring to 'us readers' like we're all with you, and don't think you're a robot body for Jim Sterling that's breaking down.
Oh people, never learning from dumb mistakes...
Sweden is most likely a participant in the same copyright agreements as the U.S., possibly the Berne Convention, but I'm not sure about that.
Get off your high horse and stop acting as if you are representing me, that is when I can understand what the fuck you are even saying. As a reader I dont even consider what Zenimax is doing as a necessary "evil", its just necessary.
Zenimax can't risk losing their trademark which is worth millions of dollars. Trademark law is really dense, difficult, and nonsensical. It makes more sense to litigate the issue than to not litigate it and risk losing their trademark. You list Bandai Namco and Capcom, which are both Japanese companies, and if I am not mistaken, Japanese trademark law is significantly different than U.S. TM law.
There are constant issues with US companies having their trademarks infringed upon by Chinese companies with little recourse because of Chinese trademark laws and the way that the laws are interpreted in these countries.
The Kinect Sports and Wii sports examples are a wash because the word "sports" has been interpreted to be basically public domain, you can't trademark the word sports, but a phrase involving sports could be trademarked. Of course the word Wii is proprietary for nintendo and Kinect is Tm'd by microsoft, so if Nintendo were to make Kinect Sports I would guess there would be an issue.
I'm not saying that Bethesda will win, or even should win, just that I can't blame them for trying. As for the other games you mentioned, each case is different, and copyright law is complex.
Regarding Japan, though, I can say that they are often pretty lax about copyrights, because of the HUGE fanworks industry they have over there. Well, except for Nintendo, I think, they can be pretty strict.
I'm almost inclined to ask if Norm McDonald also sued this guy for his name, also. I could could just see that headline 'Norm McDonald sues man over name, Not being funny' ....Poor guy, lol.
"Keep in mind as well that Notch's offer to change or alter the Scrolls name doesn't count for much in this case."
So wait, that offer to change the name wasn't to change the name completely? Cause I was under the impression it was and Zenimax was still going ahead with the suit any way, because they had too for all this brand crud.
"It’s the reality of Trademark Law. If you don’t make efforts to maintain your mark, you may lose your mark."
I'm going to sound like one of "those people" but It sounds like the reality of Trademark Law is to litigate those with less money into the ground so they have no choice but to quit and/or completely lose their business (while keeping those lawyers well compensated doing ALL that legal work they must do in this field, mind you). Which is what people are worried about more then anything for Notch in this case.
It doesn't matter if ZeniMax likes that they have to do it or not, the fact of the matter is we, as a people, have let things like this get stupidly out of hand.
I don't think ZeniMax is evil, they have to do what they have to do, but the law itself is leaning pretty heavy towards it.
Also, yeah, we're worried about Notch and all, but has their been any actual word he's even suffering at all yet? This has just started, and while it sucks, and puts a hamper on things, I'd wait to hear more concrete word that he's suffering from all this before we jump off that deep end.
As for the last question: I wouldn't sue him, because its obvious they know its ridiculous they have to do it, too. I'd suffer the Scrolls name, and if it came up at any point that the court says it may have diluted my trademark, I'd make it pretty well known that the there's no possible way that this name , or this game, could ever be confused with mind.
If the courts won't take that as enough evidence that the trademark isn't diluted enough for it to matter, and no other reports come in that people got confused for GOOD reason, then the problem is obviously with the courts and the laws, which all of this points to in the first place.
Then again, this is also why I don't have a trademark, nor a company that has any -and probably never will.
"I'm going to sound like one of "those people" but It sounds like the reality of Trademark Law is to litigate those with less money into the ground so they have no choice but to quit and/or completely lose their business (while keeping those lawyers well compensated doing ALL that legal work they must do in this field, mind you). Which is what people are worried about more then anything for Notch in this case."
While this obviously does happen, don't forget the other side of the equation, small "copyright trolls" who really exist for no other purpose except to sue larger companies for damages AFTER they use a certain name. See the word "Edge" for more details on that.
This is similar to "patent trolls". There are important technologies being held up simply because large companies are afraid patent trolls are waiting in the wings, ready to sue after a product goes to market. Look at all the trouble HTML5 video support is having in that regard.
Thanks for doing the research, Brock.
But, as with most laws that are based around people being stupid (see Electoral College) it has become obsolete (at least in its current form) with the bottom-end level stupidity rising to that of complete moron rather than stupid monkey.
People are still a LOT dumber than they should be, but not nearly as stupid as they used to be.
34.45%....seriously? You have to be crazy to not think it would be at LEAST 40%
IMA RAGE IN MY CAGE!

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