Zombies are messy. Like, really messy. Their fragile bodies are falling apart and full of blood, so I'm sure it comes as no surprise that Juliet gets covered in zombie bits after a day of slaying them with her chainsaw. She needs an effective way of cleaning them off, as you do. That's when she breaks out the ZOM-BE-GONE, the newest zombie flesh removing detergent sweeping the nation. Or maybe just Juliet's High School. I hear they're having an undead problem these days.
I was really hoping this video would announce that you could get an actual bottle of ZOM-BE-GONE for pre-ordering Lollipop Chainsaw or that it would be included in a Collector's Edition or something. How hilarious would it be to walk into your local laundromat and carry that in there? I guess all you really need is the sticker though. At any rate, Lollipop is finally on its way to be released on June 12th.