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Joy Ride to 'debut' free-to-play model on Xbox LIVE photo

In the latest Microsoft press release, the platform publisher talks big about the success of Xbox LIVE Arcade this summer. People downloaded the 1 vs. 100 clients like crazy and, overall, the publisher saw a 200 percent monthly revenue growth from last year’s Summer of Arcade program. Tucked away at the bottom of the release is a mention of the XBLA title Joy Ride, an Avatar-infused kart racing title with a twist -- a light free-to-play MMO twist, we should add.

In the official release, Joy Ride is said to debut “an innovative free-to-play business model on Xbox LIVE.” This is the second time we’ve noticed this sort of wording from Microsoft in regards to this game on Xbox LIVE as a whole, and it's nice to see it again in such a prominent place.

Joy Ride will be a free download this holiday and the stream of paid content -- stuff like tracks, cars, Avatar costumes, etc., -- will, in theory, be supporting the title. More importantly, this “free-to-play business model on Xbox LIVE” stuff makes us think Joy Ride will play a role in the future of MMOs in the LIVE space, specifically with whatever Turbine plans to dish out in 2011. Weird that an XBLA title might be the flag-bearer.








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7 comments | showing # 1 to 7
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Doos's Avatar - Comment posted on 09/22/2009 08:44
Doos
Depending on pricing structure and the actual entertainment value of the game, this could be a good way to go.

Based on what I've seen of the MS pricing so far.. it's pretty hit or miss.

Some entertaining 'Indie' games go for $1 = Awesome

A Halo shirt goes for $1 = Not so awesome.

Games On Demand = Completely ludicrous.

I guess we'll see.
Chronic Logic's Avatar - Comment posted on 09/22/2009 08:57
Chronic Logic
A driving MMO? So it's a world of of nothing but roads inhabited by cars driving against each other with a dash of roadkills?
Cyber Altair's Avatar - Comment posted on 09/22/2009 10:32
Cyber Altair
Modnation.
peachboy's Avatar - Comment posted on 09/22/2009 10:58
peachboy
very very much so radar'd
Holyetheline's Avatar - Comment posted on 09/22/2009 11:21
Holyetheline
We'll have to see how this plays out, i hope the game is actually fun!
ydarkage's Avatar - Comment posted on 09/22/2009 12:31
ydarkage
How much free this gonna be? Because i can´t play 1 vs 100 anymore, and that makes me sad. ;( ;)
WarZombie's Avatar - Comment posted on 09/22/2009 18:18
WarZombie
Well, if the shit they sell isn't overpriced, then this might actually be a great thing. That way, publishers of said MMOs and still make money without having to charge and extra fee on top of what MS is already charging with XBL. Now, whether Joy Ride is any good is something completely different.
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