Well, Microsoft went and did it. It took the step publishers have fantasized over for years, and destroyed the concept of videogame ownership.
The Xbox One will sell you games, but it keeps what it sells, while controlling and overseeing your actions. You're bagged, tagged, and possessed. You're owned and you're observed. Meanwhile, the false target of its actions will laugh it up with Microsoft, and the end user gets what it always gets -- shafted.