Dark Souls 2 is all about going in, guns blazing, and hoping to God it works. Oh dear.
Namco Bandai's PR chief recently shone a spectacular light on the broken mentality of "AAA" publishers, describing the promotion of high profile games as something akin to a spray n' pray crapshoot. Despite the first Dark Souls showing the world how real success is won, it appears lessons will not be learned.
So start praying.