It's time to talk about why "optional" microtransactions in games aren't really optional, and why they're especially gruesome in games we already paid for at retail.
The rise of "free to play" elements in games that are not free is going to become increasingly popular among major corporations, desperate as they are for "The Answer" to a splintering audience. While they are, on the surface, annoyances to be ignored, these fake freemium ideas change the way games are made and played, and that's not good for anyone.
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