Quantcast
Jesse Schell: Marketing BS and good games won't be enough - Destructoid

DestructoidJapanatorTomopopFlixist



Jesse Schell: Marketing BS and good games won't be enough


5:45 PM on 02.08.2013



Dale has been at the 2013 D.I.C.E. Summit all week and left express instructions to pass along Schell Games CEO Jesse Schell's keynote speech to you kind folks. Having now watching it myself, I have to agree -- it's an entertaining watch. He starts by examining some of the claims made three years ago in his popular talk about gamification, eventually covering such topics as psychologists throwing bad parties and being shamed by dead crops on Facebook.

The talk runs down the keys to utopia for game designers: magical interfaces, payment systems that feel fair, artificial intelligence that is more intelligent and less artificial, social gaming that truly connects families and friends, and games that will make players into the people they want to be. "If you can do those things, you're taking some good steps," says Schell.

"We're shifting into an enjoyment-based economy. And nobody knows more about making enjoyment than game developers." Schell believes that "Fake marketing bullshit just isn't going to work any more. It used to work, in terms of getting games sold. In the world of free-to-play, it's not going to work any more. In fact, making a good game isn't good enough any more. You have to bring people a gateway to the promised land. Nothing less than that is going to work."






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.






Free-to-play

4:30 PM on 08.27.2014
Loadout devs tease update 5.0, PvE Campaign beta incoming

Austin-based studio Edge of Reality has just recently announced that a new four-player PvE Campaign beta will be available prior to releasing update 5.0 for its twerktastic free-to-play competitive shooter Loadout....more



5:15 PM on 08.26.2014
Video tips on how to be a better Dota 2 player

Believe it or not, in all my time spent in Dota 2, I've never played a single solo matchmaking game. I've played plenty of team games, but the anxiety that comes with playing alone with strangers gets to me while playing Dot...more



2:30 PM on 08.21.2014
Path of Exile: Forsaken Masters expansion is live

Kiwi game developer Grinding Gear has released the latest expansion to its popular action-RPG Path of Exile, titled Forsaken Masters. After updating your game to version 1.2.0 you will at times cross paths wit...more



View all Free-to-play






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more