*Jesse Schell: Marketing BS and good games won't be enough
[ x ] remove ads and scale site to 1080p+
[ x ] remove the ads & get mobile premium
pay whatever you want to upgrade
 
 

Jesse Schell: Marketing BS and good games won't be enough

5:45 PM on 02.08.2013  ·  Jordan Devore@DtoidJordan
0

D.I.C.E. keynote 'The Secret Mechanisms'

Dale has been at the 2013 D.I.C.E. Summit all week and left express instructions to pass along Schell Games CEO Jesse Schell's keynote speech to you kind folks. Having now watching it myself, I have to agree -- it's an entertaining watch. He starts by examining some of the claims made three years ago in his popular talk about gamification, eventually covering such topics as psychologists throwing bad parties and being shamed by dead crops on Facebook.

The talk runs down the keys to utopia for game designers: magical interfaces, payment systems that feel fair, artificial intelligence that is more intelligent and less artificial, social gaming that truly connects families and friends, and games that will make players into the people they want to be. "If you can do those things, you're taking some good steps," says Schell.

"We're shifting into an enjoyment-based economy. And nobody knows more about making enjoyment than game developers." Schell believes that "Fake marketing bullshit just isn't going to work any more. It used to work, in terms of getting games sold. In the world of free-to-play, it's not going to work any more. In fact, making a good game isn't good enough any more. You have to bring people a gateway to the promised land. Nothing less than that is going to work."

 
 

Enlighten an uninformed cougar: FacebookTwitterRedditEmail
 

#Casual Gaming #Developer stuff #DICE #Free-to-play #Gamification #Social Games #video
 
 
 
[x] advertisement
 
 


Jordan DevoreManaging Editor, Co-EIC // Profile & Disclosures
Fronts10228Posts1Blogs 14Following162Followers284

Jordan is a founding member of Destructoid and poster of seemingly random pictures. They are anything but random. Disclosure: I backed Double Fine Adventure and Awesomenauts: Starstorm on Kickst... more
Trending on Destructoid:

 
 


Join the robot army! We're a family-owned site, updating multiple times a day (since 2006!) thanks to our Huge Members

Nick Fletcher
Nick Fletcher


Since 10:03 AM on 09.03.2013

Zwiki
Zwiki


Since 3:06 AM on 07.31.2010

totaro
totaro


Since 7:26 PM on 09.01.2013

XBOX FNF
XBOX FNF


Since 1:04 PM on 01.04.2011

 

Please login (or) make a quick account (free)
to view and post comments.





Three day old threads are only visible to verified humans - this helps our small community management team stay on top of spam

Sorry for the extra step!