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Japanese retailers allegedly cutting PS Vita prices

8:00 AM on 01.04.2012 // Jim Sterling
  @JimSterling

In the wake of last week's sharply falling sales, Japanese retailers are apparently slicing the PlayStation Vita's price in order to stimulate a few more buys. 

An image has circulated of one particular retailer offering the 3G-enabled Vita for ¥24,999, a drop of nearly 17% from ¥29,980. 

It's believed that the 3G model is particularly problematic for Sony. 85% of the Wi-Fi Vitas were reportedly sold at launch, compared to 56% for the 3G. Oddly, it seems people don't want to pay more for outdated technology that has very limited use on a dedicated gaming handheld. 

While I hope that Vita sales pick up (because I'd like to see the machine supported by publishers), I can't help but think that tossing two SKUs onto the market at launch was a silly, alienating idea. With such a new product, I don't think Sony should have potentially confused customers so early ... but then I remember it's Sony, the company that doesn't even know itself what the Vita can do. Pretty par for the course.

Report: Retailers cutting 3G Vita prices [Edge]


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Jim Sterling, Former Reviews Editor
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Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory

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