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Japanese retailers allegedly cutting PS Vita prices


8:00 AM on 01.04.2012
Japanese retailers allegedly cutting PS Vita prices photo



In the wake of last week's sharply falling sales, Japanese retailers are apparently slicing the PlayStation Vita's price in order to stimulate a few more buys. 

An image has circulated of one particular retailer offering the 3G-enabled Vita for ¥24,999, a drop of nearly 17% from ¥29,980. 

It's believed that the 3G model is particularly problematic for Sony. 85% of the Wi-Fi Vitas were reportedly sold at launch, compared to 56% for the 3G. Oddly, it seems people don't want to pay more for outdated technology that has very limited use on a dedicated gaming handheld. 

While I hope that Vita sales pick up (because I'd like to see the machine supported by publishers), I can't help but think that tossing two SKUs onto the market at launch was a silly, alienating idea. With such a new product, I don't think Sony should have potentially confused customers so early ... but then I remember it's Sony, the company that doesn't even know itself what the Vita can do. Pretty par for the course.

Report: Retailers cutting 3G Vita prices [Edge]






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