Final Fantasy XIII is steeling itself for launch in Japan, ready to release on December 17. In preparation for the game's imminent arrival, Tokyo's wacky Akihabara is going absolutely mental with Final Fantasy mayhem, plastering imagery from the new game all over the bloody place. This is what market saturation looks like when taken to its literal conclusion.
There is basically no way you could walk into a game store on Tokyo and not know that Final Fantasy XIII was coming out. If only they'd do that for games that actually need the promotion, and we might see things like Okami sell more than five copies. Ah well.