hot  /  reviews  /  video  /  blogs  /  forum

Jade Raymond: AAA games will need more user content

Mar 31 // Fraser Brown
   @FraserIBrown

"What I think people want is their own custom experience, in anything."

Jade Raymond, Ubisoft Toronto's Managing Director, doesn't believe that the continually expanding budgets and costs of AAA game development are necessary, in fact, she thinks they need to stop.

Speaking with Gamasutra at GDC, she championed the concept of giving players more control over content, especially in regards to them affecting other players. "[B]y user content, you can think of Dark Souls, and how your game is affected by other people who are playing," Raymond explained.

"In what ways can the user impact the experience? I think that's what's going to drive hits, but also at the extreme end, it's going to enable us to continue to create interesting content without always having such huge costs associated with it. To me, that's the key. What I think people want is their own custom experience, in anything."

She commended Valve, and its Team Fortress 2 hat-centric business model, calling it a "smart way to have your community engaged." At the moment, Ubisoft Toronto are working on Splinter Cell: Blacklist, and Raymond mentioned that the team wants to give players the opportunity to have an impact on other players's playstyles and experiences. 

Is this what people want, though? Clearly the cost of AAA game development is getting absurd, but is the solution making users designers and getting everybody to interact with each other more?

Jade Raymond's been thinking about the future of AAA games [Gamasutra] 


 Reblog (or) Blog Reply


Fraser Brown, Former Contributor
 Follow Blog + disclosure FraserIBrown Tips
Fraser Brown is that bearded, bespectacled Scotsman that covers PC gaming who is not Alasdair Duncan. Got a splinter stuck in his hand nineteen years ago and just left it in there. True story. ... more   |   staff directory

Get more destructoid:   We're indie-run, blogging for the love of it, and our site will always be free. Optionally, you can support us and get: (1) Faster pages from our cloud server (3) Wide(r)screen (3) No big ads on Dtoid, Japanator, Tomopop, or Flixist (4) Auto contest entries, and (5) Dibs on betas & downloads. Try it out

Get comment replies by email.     settings



Unsavory comments? Please report harassment, spam, and hate speech to our comment moderators

Can't see comments? Anti-virus apps like Avast or some browser extensions can cause this. Easy fix: Add   [*].disqus.com   to your security software's whitelist.

advertisement:




Back to Top