Note: iOS 9 + Facebook users w/ trouble scrolling: #super sorry# we hope to fix it asap. In the meantime Chrome Mobile is a reach around
hot  /  reviews  /  videos  /  cblogs  /  qposts

Iwata: Wii U needed more software, better education

1:00 PM on 04.26.2013 // Jim Sterling
  @JimSterling

Nintendo of America CEO lays out the Wii U's problems

Nintendo global president and newly minted America CEO Satoru Iwata recently addressed investors to explain his company's performance. Ever the humble executive, Iwata admitted the Wii U suffered from lacking software and a confused customer base. 

"It took off smoothly in the holiday season, but due to the lack of new software titles, we were unable to maintain the momentum this year," said Iwata of the system's performance. "We initially hoped that Wii U would be showing more of a presence in the market by now, but the current situation shows that we need to spend more time on and put much effort into recreating the momentum.

"The release intervals of first-party key titles have been so much longer than we expected at the Corporate Management Policy Briefing in January that we have not successfully maintained the momentum of the platform. In addition, we have not been able to solidly communicate the product value of Wii U to our consumers yet, which has been a grand challenge for us."

According to Iwata, the other major hurdle faced by the Wii U is customer perception. The system has struggled against the idea that the Wii U is just a regular Wii with a gimmicky new controller.

"Some have the misunderstanding that Wii U is just Wii with a pad for games, and others even consider Wii U GamePad as a peripheral device connectable to Wii. We feel deeply responsible for not having tried hard enough to have consumers understand the product.

"Wii U might still have no such captivating game title as Wii Sports for Wii, with which people immediately comprehended its product value, but it surely has a lot of factors appreciated by users. We would like to take time to work thoroughly for its penetration, by making various efforts to have many people understand its product value as well as enriching the software lineup."

Iwata blames this lack of first-party consistency for the system having "lost momentum," but promised investors Pikmin 3 in July will see the company's lineup reignite. He was similarly hopeful about the 3DS, which he also believes has lost its vigor, but is due a resurgence. 

"In the US and in Europe we were unable to create sufficient momentum of the Nintendo 3DS system during the holiday season, and so the situation was not looking good at the beginning of the year," he confessed. "However, Fire Emblem Awakening was launched in February in the US and Luigi’s Mansion: Dark Moon was launched in March in the US and in Europe, both of which were well received by our consumers.

"An overseas edition of Monster Hunter 3 Ultimate was also launched in March. Recently, with the launch of titles like these, we are seeing that the Nintendo 3DS sales are gradually gaining momentum."

Modest words from Nintendo's honcho, but he's done this a lot lately. One has to wonder if it's beginning to ring hollow with the shadowy cabinet of money-men he has to answer to.

Iwata outlines Nintendo's battle plan [MCV]



Jim Sterling, Former Reviews Editor
 Follow Blog + disclosure JimSterling Tips
Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory



 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our community fisters, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.

 Quickposts
Status updates from C-bloggers

CJ Andriessen avatarCJ Andriessen
Don't have a date for V-Day weekend? Why not fill that void in your life by making a Super Mario Maker Level for this month's Dtoid Designs Contest? http://www.destructoid.com/blogs/CJ+Andriessen/dtoid-designs-the-wacky-wiggler-challenge-338301.phtml
Sarah Jane farron avatarSarah Jane farron
So uh, my dream was interesting. Travel somewhere to get furniture, protests going on, police lock us behind a gate so we go round and blow up their car to escape. Now apocalypse time with city on fire and zombies and then I get a girlfriend.Quite varied!
ikiryou avatarikiryou
I watched the movie Flight with Denzel Washington last night. It got especially good once John Goodman appeared and it turned into a sort of fun, surrealistic drug comedy. But then the ending undid every bit of enjoyment it gave me up to that point.
ChrisHannard avatarChrisHannard
Putting together the Valentines Day edition of Gaming's Beautiful People and finding it surprisingly hard - ooer, missus etc - to find a male couple to put in the list. Any suggestions? All I can seem to find is the guards from Undertale.
JohnSmith123 avatarJohnSmith123
The story in Destiny seem kind of crummy. I feel like I'm missing something here. It doesn't really click. Taken King however seems pretty good though.
OrochiLeona avatarOrochiLeona
You know how after years and years of constant truckin' Truckers are known to get one permanently sunburned arm?
OverlordZetta avatarOverlordZetta
Quick note for Soul Sacrifice Delta: Sony designed it weirdly, and so while most of the updates should come in by downloading the newest update, other stuff you might not get unless you hit this on the main menu. Don't miss out!
Retrofraction avatarRetrofraction
Getting my Ninja on for a selfie in the Bathroom for the contest:
Donald J Trump avatarDonald J Trump
Found this image of myself on Ted Cruz's computer, disgraceful! Further proof he isn't natural born, no true American would have a disgusting image like this! (Censored by some idiot's ugly face)
Solar Pony Django avatarSolar Pony Django
That moment when your dog eats one of your figures but don't notice until it's to late. 10/10 Dog. Yah fuck.
Alphadeus avatarAlphadeus
Love, Lost, Live, Lost (2014) - Yesterday was me and my girlfriend's 16th year anniversary together, so I decided to share this song. It deals with being in love, losing that person, moving on, and learning to love again. It's 9 minutes long, too :P
gajknight avatargajknight
I have done my part. Thank you Niero. Question: Does blocking someone also remove their front-page articles too?
iam16bit avatariam16bit
I've been on this site for sometime and for some reason I've never done a quickpost until now.
TheKodu avatarTheKodu
So I'm hearing the UN called Japan in to discus "Banning the sale of video games or cartoons involving sexual violence against women " Which by Anita's standards = any Violence able to be done. Japan sent a 40 page long NO back to the UN in reply.
Amna Umen avatarAmna Umen
Why did I have to read that Austin Grossman was going to be one of the writers on a cancelled Half-Life 2 episode?
Parismio avatarParismio
Dammit its 3 and i cant stop reading cute gay romance mangas.
Nekrosys avatarNekrosys
Going to be honest; I love out-of-context anime screenshots. They're... kind of incredible.
Jed Whitaker avatarJed Whitaker
Retweet of the year goes to President of Worldwide Studios, Sony Computer Entertainment, Inc., Shuhei Yoshida.
Voodoome avatarVoodoome
Just got home from Deadpool and ... it's not good. I liked the jabs at Green Lantern and the previous movie Deadpool, but that was about it. The rest was just painfully forced dick jokes. Wife fell asleep.
Nathan D avatarNathan D
Larxinostic rule34
more quickposts


Contest!


Seriously

Invert site colors

  Dark Theme
  Light Theme


Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo



Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -