Quantcast
Iwata: Wii U needed more software, better education - Destructoid




Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android


Iwata: Wii U needed more software, better education


1:00 PM on 04.26.2013
Iwata on Wii UIwata: Wii U needed more software, better education photo



Nintendo global president and newly minted America CEO Satoru Iwata recently addressed investors to explain his company's performance. Ever the humble executive, Iwata admitted the Wii U suffered from lacking software and a confused customer base. 

"It took off smoothly in the holiday season, but due to the lack of new software titles, we were unable to maintain the momentum this year," said Iwata of the system's performance. "We initially hoped that Wii U would be showing more of a presence in the market by now, but the current situation shows that we need to spend more time on and put much effort into recreating the momentum.

"The release intervals of first-party key titles have been so much longer than we expected at the Corporate Management Policy Briefing in January that we have not successfully maintained the momentum of the platform. In addition, we have not been able to solidly communicate the product value of Wii U to our consumers yet, which has been a grand challenge for us."

According to Iwata, the other major hurdle faced by the Wii U is customer perception. The system has struggled against the idea that the Wii U is just a regular Wii with a gimmicky new controller.

"Some have the misunderstanding that Wii U is just Wii with a pad for games, and others even consider Wii U GamePad as a peripheral device connectable to Wii. We feel deeply responsible for not having tried hard enough to have consumers understand the product.

"Wii U might still have no such captivating game title as Wii Sports for Wii, with which people immediately comprehended its product value, but it surely has a lot of factors appreciated by users. We would like to take time to work thoroughly for its penetration, by making various efforts to have many people understand its product value as well as enriching the software lineup."

Iwata blames this lack of first-party consistency for the system having "lost momentum," but promised investors Pikmin 3 in July will see the company's lineup reignite. He was similarly hopeful about the 3DS, which he also believes has lost its vigor, but is due a resurgence. 

"In the US and in Europe we were unable to create sufficient momentum of the Nintendo 3DS system during the holiday season, and so the situation was not looking good at the beginning of the year," he confessed. "However, Fire Emblem Awakening was launched in February in the US and Luigi’s Mansion: Dark Moon was launched in March in the US and in Europe, both of which were well received by our consumers.

"An overseas edition of Monster Hunter 3 Ultimate was also launched in March. Recently, with the launch of titles like these, we are seeing that the Nintendo 3DS sales are gradually gaining momentum."

Modest words from Nintendo's honcho, but he's done this a lot lately. One has to wonder if it's beginning to ring hollow with the shadowy cabinet of money-men he has to answer to.

Iwata outlines Nintendo's battle plan [MCV]






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.






3DS

9:00 AM on 09.29.2014
Sears' 3DS ad listing is absolutely ridiculous

I've seen some absurd ad spots but this one may take the cake. Sears has posted a 3DS advertisement that not only sounds like it belongs in the 1920s (step right up!), but also contains some purely false information. It start...more



8:00 AM on 09.29.2014
Everyone is fabulous in this Japanese New 3DS commercial

Nintendo has a New 3DS TV spot making the rounds, and it shows off some strange new outfits for some iconic Nintendo characters. I'm talking top hat Link, King Pikachu, and a Bowser that's too swanky for his own good. In all...more



7:30 PM on 09.26.2014
Sign me up for 3DS RPG Legend of Legacy

Legend of Legacy sounded pretty good on paper. Honestly, I'm easy ; they had me at '3DS RPG' already. But look at it! Look at that pop-up environmental effect! That music!  Watercolors! Shading! Big heads! The games' &n...more



View all 3DS






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more