hot  /  reviews  /  videos  /  cblogs  /  qposts

Iwata: Wii U needed more software, better education

1:00 PM on 04.26.2013 // Jim Sterling

Nintendo of America CEO lays out the Wii U's problems

Nintendo global president and newly minted America CEO Satoru Iwata recently addressed investors to explain his company's performance. Ever the humble executive, Iwata admitted the Wii U suffered from lacking software and a confused customer base. 

"It took off smoothly in the holiday season, but due to the lack of new software titles, we were unable to maintain the momentum this year," said Iwata of the system's performance. "We initially hoped that Wii U would be showing more of a presence in the market by now, but the current situation shows that we need to spend more time on and put much effort into recreating the momentum.

"The release intervals of first-party key titles have been so much longer than we expected at the Corporate Management Policy Briefing in January that we have not successfully maintained the momentum of the platform. In addition, we have not been able to solidly communicate the product value of Wii U to our consumers yet, which has been a grand challenge for us."

According to Iwata, the other major hurdle faced by the Wii U is customer perception. The system has struggled against the idea that the Wii U is just a regular Wii with a gimmicky new controller.

"Some have the misunderstanding that Wii U is just Wii with a pad for games, and others even consider Wii U GamePad as a peripheral device connectable to Wii. We feel deeply responsible for not having tried hard enough to have consumers understand the product.

"Wii U might still have no such captivating game title as Wii Sports for Wii, with which people immediately comprehended its product value, but it surely has a lot of factors appreciated by users. We would like to take time to work thoroughly for its penetration, by making various efforts to have many people understand its product value as well as enriching the software lineup."

Iwata blames this lack of first-party consistency for the system having "lost momentum," but promised investors Pikmin 3 in July will see the company's lineup reignite. He was similarly hopeful about the 3DS, which he also believes has lost its vigor, but is due a resurgence. 

"In the US and in Europe we were unable to create sufficient momentum of the Nintendo 3DS system during the holiday season, and so the situation was not looking good at the beginning of the year," he confessed. "However, Fire Emblem Awakening was launched in February in the US and Luigi’s Mansion: Dark Moon was launched in March in the US and in Europe, both of which were well received by our consumers.

"An overseas edition of Monster Hunter 3 Ultimate was also launched in March. Recently, with the launch of titles like these, we are seeing that the Nintendo 3DS sales are gradually gaining momentum."

Modest words from Nintendo's honcho, but he's done this a lot lately. One has to wonder if it's beginning to ring hollow with the shadowy cabinet of money-men he has to answer to.

Iwata outlines Nintendo's battle plan [MCV]

Jim Sterling, Former Reviews Editor
 Follow Blog + disclosure JimSterling Tips
Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding * to your whitelists.

Status updates from C-bloggers

Jiraya avatarJiraya
Gonna have a date tonight ? Here's a song for you. [youtube][/youtube]
LinkSlayer64 avatarLinkSlayer64
[youtube][/youtube] And yes, this is video game related!
Nathan D avatarNathan D
"Everlasting. True love. I am yours." -Rule of Rose T^T
Shinta avatarShinta
MGO's pretty fun! I suck at it though. I mostly hang back and just mark enemies and get the occasional sniper kill. It's pretty fun to be semi-useful with a very hands off role like that. Love my avatar character guy too.
Mike Martin avatarMike Martin
Fuck Insecticons
nanashi avatarnanashi
they pooped in my food they pooped in my food they pooped in my food they pooped in my food
Robo Panda Z avatarRobo Panda Z
I have been accused of the greatest of crimes - cookie snobbery.
KyWii avatarKyWii
Rock Band 4 is really fun...takes me back to my teenage days of high school. Also reminds me of all the hours I wasted on a plastic guitar instead of getting better on a real one xD
Avoclefo avatarAvoclefo
Team Fortress 2 just got a massive community-made Invasion update. SFM short, reskins, cosmetics, and 4 brand new maps?!?! God, I love this game and its wonderful community so, so much. [youtube][/youtube]
Rad Party God avatarRad Party God
AARRGGGHHHH!!!, GODDAMIT!, fucking SOMA has crashed 3 fucking times in a row and I always lose ~20 minutes of playtime!, playing the same section over and over kinda ruins the tension! >.<'
OverlordZetta avatarOverlordZetta
N-Not that P1 isn't perfect the way she is! Isn't that right sweetie? Yes it... Oh, now don't you go and listen to those P2 fans! They just go around spreading rumors and pretending Hitler was just a handsome gentleman in sunglasses, that's what THEY do!
OverlordZetta avatarOverlordZetta
Persona Q has made me realize I really want a Persona 1 remake on 3DS in a similar style. A lot. A loooooooot. You listening, Atlus?
Super Mario Maker, the announcement of Sonic Lost World for Steam, and remembering all of the mods that got made for the PC version of Sonic Generations makes me wish SEGA/Sonic Team would make their own dedicated Sonic level creation game.
gajknight avatargajknight
Hey, is your fridge running? You better catch it. I mean, it has all your food, and without food, you die. Like, forever. You don't wanna die right? If you die, how will you watch The Good wife with your favourite bowl of Ben and Jerry's ice cream? Go.
CJ Andriessen avatarCJ Andriessen
My local Best Buy is drowning in Marth & Dark Pit amiibo
GoofierBrute avatarGoofierBrute
Spooky yet totally true gaming fact: the bushes and the clouds in Super Mario Bros are the same exact shape. #Spooky
Sr Churros avatarSr Churros
It is coming fast AAAAAAH
Fuzunga avatarFuzunga
The newest PS4 update finally got rid of that bug where I'd get the "you can customize your power options" message every time I turned on my console!
El Dango avatarEl Dango
Should I just pass on MGSV? I haven't really liked any of the games after Snake Eater, and it's being used as a money sink at the moment.
Mike Martin avatarMike Martin
[Youtube][/youtube] All the episodes are on youtube now. Also I never knew they got to do a season 3. Pretty cool. Now back to Transformers. Scored a gc to my favorite thai place too. Pad ahoy bitches. It's been too long.
more quickposts



Invert site colors

  Dark Theme
  Light Theme

Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo

Back to Top

We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -