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Iwata calls a four year console cycle  'too inflexible' photo

As usual, Nintendo like to do things differently. In a recent Q3 financial results conference, Iwata expressed that the company did not feel the four year lifespan was fitting for the Wii, among other topics. Here's a bit more in detail:

"I’m quite doubtful that such a notion of platform cycles can be applied in the future...As we continue our research and study for new hardware, when we will be able to launch a new kind of hardware will actually depend on when we can change entertainment completely, and so have a strong impact on people around the world. Or, there will certainly be a time when we have to say that we have done everything possible with the current machine, that we can never propose anything new.

"Lately, I cannot say I’m making video games on the frontline of development, but as a person who used to develop software, the availability of new hardware means that we possess a new weapon,"
he continued. "We long for a new weapon whenever we cry that we cannot fight anymore with the current weapons. But today’s situation is such that we are not desperate for any new weapons at all.

"Whenever we are working on so-called next generation hardware, we are always thinking in terms of the future. We need to forecast what the future will be like with the expected evolution of new technologies which are available at any given time, and try to identify the so-called “sweet spot” of technology over the next few years."

These comments are interesting for many reasons. Nintendo is clearly not focused on the cutting edge of technology, hence the Wii's comparitive strength to competing consoles. Sales have reflected that Nintendo is the console leader at the moment, yet most people tell you that they haven't touched their Wiis in months. The facts don't seem to add up here.  

Clearly Nintendo can make numbers clap if they so desire, but I have to say I have no idea what the next step would be for them. If it isn't about technology as it's expressed by the competing consoles, and it isn't about innovations such as the Wiimote, what is it? The PlayStation 2 certainly had a long lifespan, with some gamers claiming they still play it more than they do their next gen consoles. I'd be interested to see where Nintendo's going to take it next to do the same for the Wii.

[Via 1Up, Thanks Justin] 








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Colette Bennett is a Destructoid features editor from New Orleans, Louisiana. She is also a founding member of Destructoid's sister sites Tomopop, a toy lover's blog and Japanator, our anime site. Likes Nintendo DS, NES, Silent Hill series, Rhythm games, RPGs Meet the rest of the team



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28 comments | showing # 1 to 28
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MaxVest's Avatar - Comment posted on 11/05/2007 16:20
MaxVest
I barely mastered the peeing game, and now I have to both develop a vagina and learn to flex its muscles?

Thanks, Iwata.
SourGr8pes's Avatar - Comment posted on 11/05/2007 16:27
SourGr8pes
Well, if they want to make it longer, they need to invest in more games that keep people's attention for more than a week.

SSBB/Galaxies is a decent start, but they need an RPG or two, or twenty to achieve the legendary longevity status of PS2.
Clockwork's Avatar - Comment posted on 11/05/2007 16:28
Clockwork
I don't get it, does he think four years is too short or too long?
Cheeburga's Avatar - Comment posted on 11/05/2007 16:30
Cheeburga
The wii turns into a robot while you sleep and sucks all your money away.
king3vbo's Avatar - Comment posted on 11/05/2007 16:38
king3vbo
Yah, im not sure if he means that its too long or too short. BE MORE CLEAR MENG
Variable Gear's Avatar - Comment posted on 11/05/2007 16:39
Variable Gear
@ Clockwork:

He means four years is too short to bleed the money out of the world.

Iwata has a point, don't you think?
grrza's Avatar - Comment posted on 11/05/2007 16:44
grrza
Yea, I'm with clockwork. Too long or too short?

It would make sense for Nintendo to release a Wii 2.0 within the next 2-3 years to compete with graphic capabilities of the others. But seeing how they just made loads of $$ getting everyone and their grandmothers to buy a wii, it might be a hard sell getting them to do it again so quickly.

If he thinks the Wii will have a longer lifespan, then uhh, this could get really interesting in about 2 years once developers have a better handle on making games for the PS3 (and continue making AAA's for the 360). Yeah, it seems like the only thing they could do to expand the wii's lifecycle is to get cracking on those releases.
Chris Morris's Avatar - Comment posted on 11/05/2007 16:45
Chris Morris
Do I have to use a vagina? They all have 'no vacancy' signs around these parts.
Xbudz's Avatar - Comment posted on 11/05/2007 16:55
Xbudz
What is Nintendo going to do when Microsoft steals the Wiimote for the next Xbox?

What advantage will they have? Nintendo games?
nilcam's Avatar - Comment posted on 11/05/2007 16:56
nilcam
Iwata seems to be hinting at longer console life cycles. It's the natural progression of Nintendo's logic. I always thought that well-designed games looked great on the Cube, X-box and PS2. I don't like the generic, gritty, plastic-y look of most current games.

I think that the current 4-year cycle is too short. Systems don't get pushed as hard as they used to. If the SNES had been phased out after 4 years, there would never have been a Crono Trigger or Donkey Kong Country. It seems that consoles' lives are ended just as developers are really pushing the hardware and are comfortable enough that they can put more effort into the design rather than making it work. Longer life cycles, please.
Edarios's Avatar - Comment posted on 11/05/2007 17:06
Edarios
Sony is still coming out with new models of the PS2, and they're still selling like hotcakes...i think that the ps2 will exceed the 10 year lifespan that's been predicted..
liam2015's Avatar - Comment posted on 11/05/2007 17:10
liam2015
Hm. It's interesting to see how Nintendo is taking on the market. I personally believe that 4 years is too short. Reitterating what Colette said, look at the lifespan of the PS2, that had a very long 'lifespan', and was able to pump out some incredible games. I think unless Nintendo makes some really great games, then then 4 years is just enough time to make another 'weapon'.

Also Colette, that photoshop made me lmao.
WDot's Avatar - Comment posted on 11/05/2007 17:14
WDot
Well, if they want consoles to last longer, they should be really aggressive about getting developers to make stuff for THEM. I dunno if they can adopt Microsoft's strategy of throwing tons of money at your target, but it looks like that works. ;)
Variable Gear's Avatar - Comment posted on 11/05/2007 17:20
Variable Gear
@ WDot:

Nintendo could certainly afford to throw more money at devs.
Grapefruit Juice's Avatar - Comment posted on 11/05/2007 17:23
Grapefruit Juice
Allow me to translate;
"You people will buy anything, We could put out a "new" console in a year and 1/2 and you'd buy that too. In fact We Will, Cha-Ching!"
JonDarkwood's Avatar - Comment posted on 11/05/2007 17:24
JonDarkwood
Maybe they should've made their hardware powerful enough to back up that claim.
xx-eyes's Avatar - Comment posted on 11/05/2007 17:32
xx-eyes
I don't know about this. Nintendo's portables always have a longer lifespan, but they have been able to do this largely because of the lack of competition. The console market is much more competitive. It would take some huge balls to sit back in four years and compete against the next gen XBox and PS with the Wii. I'm one of those who isn't afraid of Wii's lesser graphical power, but being generations behind in the other benefits of processing power like physics is a little scary.

The only way I can see this working is if they counter the next generation of platforms with a revolutionary new interface [not Wiimote 2, but something completely different] that is an add-on to the Wii...something like a VR interface, or some completely new means of communication...? Something like that has potential.

Didn't Miyamoto recently say something like "Just wait to see what the Wii will be in 4 years." In the context of Iwata's comment here, that is exciting.
xx-eyes's Avatar - Comment posted on 11/05/2007 17:32
xx-eyes
I don't know about this. Nintendo's portables always have a longer lifespan, but they have been able to do this largely because of the lack of competition. The console market is much more competitive. It would take some huge balls to sit back in four years and compete against the next gen XBox and PS with the Wii. I'm one of those who isn't afraid of Wii's lesser graphical power, but being generations behind in the other benefits of processing power like physics is a little scary.

The only way I can see this working is if they counter the next generation of platforms with a revolutionary new interface [not Wiimote 2, but something completely different] that is an add-on to the Wii...something like a VR interface, or some completely new means of communication...? Something like that has potential.

Didn't Miyamoto recently say something like "Just wait to see what the Wii will be in 4 years." In the context of Iwata's comment here, that is exciting.
Spectral's Avatar - Comment posted on 11/05/2007 17:33
Spectral
Hey, on the PS3, firmware updates are free.

That counts as a new console each time right? Because every firmware update the PS3 requires seems to take away the essentials of it being a video game console in the first place.
Xbudz's Avatar - Comment posted on 11/05/2007 17:44
Xbudz
Console updates are done best on 360, twice a year- and add awesome features! MS makes it an event... bring on the Fall Update!
Aaron Mxy Yost's Avatar - Comment posted on 11/05/2007 18:27
Aaron Mxy Yost
Console cycles need to be longer. By the time a system is just hitting it's stride, the hardware makers typically are shoving another one down people's throats. The continued success of the PS2 is a perfect example, last gen's systems were killed off too early. There was still a lot more that could have been done with the Xbox & Gamecube as well.
LimeGuardian's Avatar - Comment posted on 11/05/2007 19:01
LimeGuardian
The consoles should be longer, they keep getting killed of in their prime. As far as the Wii is concerned though, I'm on both sides of the fence. On one hand, I'd love to see how far they can push the Wii graphically and creatively with the Wiimote. But on the flip side, I'm not sure how long I can grind my teeth in four or more years when the 360 and PS3 have these amazingly gorgeous games and be playing games on the Wii that are at Gamecube levels.
Velt's Avatar - Comment posted on 11/05/2007 20:14
Velt
If you dont have vagina muscles you can always rely on your "joy-stick"
Scypher's Avatar - Comment posted on 11/05/2007 22:22
Scypher
@Velt

Everyone knows a joystick doesn't have anywhere near as many input capabilities.
Hiltz's Avatar - Comment posted on 11/05/2007 22:41
Hiltz
I think the Wii's greatest strength is innovation and it's greatest weakness being that the majority of developers are not yet up to the challenge of coming up with creative and innovative gameplay concepts.
WDot's Avatar - Comment posted on 11/05/2007 22:56
WDot
Hiltz: The innovation doesn't lie in the hardware, it lies in software. Having a motion sensing controller does no more to usher in a new golden era of gaming than having an 16-core machine that does a jillion superflops. It's all in how the devs use it.

Unless you were being sarcastic, at which I have to say "heh. =P"
Bob Muir's Avatar - Comment posted on 11/06/2007 00:05
Bob Muir
I could have sworn that consoles were on a five-year cycle on average, with an extra year or two for the console in the lead of last-gen.
Burnt Meatloaf's Avatar - Comment posted on 11/06/2007 03:15
Burnt Meatloaf
* "As we continue our research and study for new hardware"

Like Gamecube. I find it a bit odd that everyone says the Wii is all about the controller, but to "experience" it, you had to buy a mandatory console attached, with all new accessories, too.

I think what Iwata is REALLY saying is what I've been fearing with this machine: they want to keep selling obsolete hardware but sell a bazillion different controllers and attachments. That makes sense, because it's the accessories that bring home the bacon and make the system look "cool", and what better way to make money than to make a cheap machine and encourage people to buy 5 or so controllers?

Gee, for an affordable system, the Wii sure is turning into a money siphon.

Oh, and only lousy consoles have 3-4 year life cycles. The ones that are successful generally have 6 year cycles, and still get software support for much longer than that. Maybe if Nintendo wasn't so stubborn and full of themselves, Gamecube would have laster longer. Iwata is right to realize that a powerful architecture in the Gamecube wasn't enough for the system to survive, but it was Nintendo's business policies that caused the system to die early. Of course, those same policies made them a ton of money on a "failed" system, so they're not going to change their game development strategy any time soon.
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