When Dead Island first got our attention, it did so with a bang. The infamous CGI video presented the game's zombie apocalypse as something tragic, personal, and deeply affecting, a far cry from the reality of a game that's mostly about smacking mutants in the balls with electric crowbars.
Riptide's gotten in on the action as well, trying to make lightning strike twice with another "emotional" trailer. Despite this, Deep Silver has defended itself from allegations that such videos misrepresent Dead Island's content, painting the criticism as worthy of ridicule.
"We did many gameplay trailers with in-game footage before the release, so labelling the CGI misleading would be ridiculous," claimed creative director Guido Eickmeyer to Videogamer. "We never pretended to be something different.
"In addition, Dead Island was the biggest and most intense cooperative multiplayer experience in 2011 and I believe playing with your friends or strangers next to each other through a horrifying zombie apocalypse is an emotional experience."
Perhaps Eickmeyer's most controversial statement was his followup assertion that gamers shouldn't ever be looking for personally affecting narrative in videogames, at least not ones provided by developers.
"I truly hope that at some point, even the last people in our industry will understand that games live by user stories, not pre-defined narratives. For watching a scripted experience, I still prefer a good movie."
Quite a blinkered and absolutist statement there, especially given that last year's most critically acclaimed game was the intensely script-driven The Walking Dead. Not wanting to be heavy on story might work for Deep Silver, but to suggest the entire industry should march to that same drumbeat is, quite frankly, a bit of an ignorant imposition.
As for the misleading CGI trailer? Yeah, it was misleading. Releasing later, more honest trailers, doesn't alter the fact that Dead Island's first trailer made the game out to be something totally different. That doesn't make the game bad, and it doesn't mean all of Dead Island's marketing was dishonest, but those CGI videos are misrepresentative.
Trying to pretend otherwise is just silly. Embrace it, dude.
|11:30 PM on 05.17.2012|
Dead Island 2 rumors strongly denied by Deep Silver
Despite an earlier report from IGN Germany, it appears Deep Silver is not currently working on Dead Island 2 with Yager Development; in fact, they're not working on it at all. The initial story claimed an ad had surfaced seek...more
|7:30 PM on 05.04.2012|
Dead Island Game of the Year Edition may be headed for UK
You see Mike up there? He's crying. Not because he has to burn the bodies of his friends and loved ones, but because there's no way in hell Dead Island was called "Game of the Year" by any reputable gaming publication. N...more
|11:00 PM on 01.26.2012|
Dead Island's new DLC trailer goes forwards not backwards
Anyone who was looking forward to Dead Island for a narrative that focuses on the emotional side of the zombie apocalypse probably walked away from Techland's latest effort at least somewhat unfulfilled. But if blu...more
|2:30 PM on 01.16.2012|
'Ryder White' add-on next for Dead Island
Assuming you haven't grown tired of dismembering the undead, Dead Island would like to ask you back for another visit to Banoi. The game's "Ryder White" downloadable content is scheduled for January 31 on PlayStation Network ...more
|3:30 PM on 11.29.2011|
Shock: Dead Island banned in Germany at last
In news that will surprise only people who have never heard of Germany before, it has come to light that Dead Island's been banned ... in Germany! Deep Silver is not surprised, gamers are not surprised, and I doubt the ...more
|8:00 PM on 11.14.2011|
Bathe in blood with Dead Island's new DLC
The new DLC for Dead Island, Bloodbath Arena, will be out November 22 and will feature four arenas to play alone or in four player co-op. Waves of zombies will throw themselves at you and your friends to kill for XP, items an...more
|11:00 PM on 11.09.2011|
New console patch for Dead Island bumps the level cap
Techland has issued a patch for the console versions of Dead Island which should be live by the time you read this post. If it's a level cap, someone's inevitably going to want it raised; players can now progress up to level ...more
|2:30 PM on 10.12.2011|
Dead Island PC patch arrives, still no Bloodbath DLC
A new patch has arrived to fix a number of outstanding issues with Dead Island on PC, including corrupted save files. The long-awaited "Bloodbath" DLC is still unavailable, due to Techland working on all these fixes. Oh, Tech...more
|9:30 PM on 10.10.2011|
Dead Island 'Bloodbath Arena' DLC aiming for mid-November
Those waiting on Dead Island's first downloadable content, "Bloodbath Arena," can continue sitting patiently while the elevator music drifts onward indefinitely. The add-on is now looking at a mid-November release, according ...more
|9:30 AM on 04.26.2013|
Dead Island Riptide Steam codes unlock Dark Souls
Dead Island Riptide customers in the UK and Nordic regions are discovering that retail PC copies of the game contain the wrong Steam codes. Redeeming these codes will give gamers a copy of Dark Souls: Prepare to Die Edition i...more
|2:15 PM on 04.23.2013|
Video Review: Dead Island Riptide
Destructoid video reviews are back, sunshine! Kicking off with the recently reviewed Dead Island Riptide, we're offering a retooled format that aims to be wholly complimentary to the written piece. We give you the straight f...more
|5:45 PM on 04.22.2013|
New releases: Don't Starve will be the end of you
I'm a bit late with this week's new releases, as I'm still recovering from my wee sister's wedding, where I wracked up an ungodly bar bill. Your sympathy and donations will be greatly appreciated. It's a busy week, and...more