my first look at the future of fun huh?
dumbest thing i ever read.

That chart looked looked a large green "Wave". God, please let Natal be named Wave.

God, it's ugly. The previous box art let you know it was 360 without trying hard to stick out. This one is just, "I'M GREEN!"

I never realized the color green was the future of fun...UNTIL NOW THAT IS!!!!

i like pie

I see they took away the space for "Only on 360" I guess they realized they won't have any exclusives aside Halo, Gears, Forza, and Fable ever again. Also, while writing this Microsofts owned IPs stay in the alphabet of F-G-H. Fable Forza Gears Halo....interesting

Your life < Microsoft E3 Conference

The colors used for that green wave remind me of the BP logo.

@smartblue.

Yes, anything with green in it instantly has it's brand poisoned now thanks to BP and the oil spill.

I mean, look at what happened with Exxon and anyone who used Red White and Blue in their logo.


...

Anyway, there's nothing about this that particularly compels my interest to do anything. I mean, I bought another Xbox last week for our home. Is that enough to say that this platform is viable enough to hang around for another few years? I don't really know or care where they're taking games from here on out. I think that 3D is a big mistake for us to leap into as gamers, so I don't know where the "next gen" is after HD. Certainly not 3D. Not yet at least. You want to talk dwindling returns and isolated market share... Might as well bundle that with Natal, a Power Glove, and the Super Scope.

I think this Gen's games haven't stopped impressing me with the capabilities of the visuals. I mean, look at games like God of War 3. Or Mass Effect 2. There's no limit to how gorgeous these games can look or how amazing they can be with great stories. These aren't things that would just improve with new hardware refreshes every 3-4 years. Not this time at least.

The should fix their product first.

People with OCD wont like this...

I am HATING all this rebranding shit. It's fucking stupid!

Where does this thing say MS' big thing is a new bar? And doesn't Nick imply this could be the beginning of a larger effort?

Man, you guys. Chill out.

As for the box change I like it. I like it more than the current one.

The 360 needs more than new branding. Reach and Gears 3 are big draws, but until they make a product I don't have to have repaired 3 times a year, without having to fight with customer service to get them to do it, I won't be buying a new 360 until the price drops below $50. A turd with a new coat of paint is still a turd.

@LittleBigD

I lol'd.

I'll let you figure out why.

I agree with ralphster.

I'd like to know why there's so many people on here still bitching about the 360's build quality and customer service five years after launch. I've owned a 360 for four years and when I had hardware failures (Last one was in Feb. 2008) the people at 1-800-4-My-Xbox were always very courteous and helpful.

Maybe the people on here had a 360 die out of warranty, caught a CSR on a bad day, or are teenagers stuck with a Wii who trash the HD consoles to make themselves feel better about not having them. I'm not saying the 360 is perfect, but Microsoft is nowhere near as bad as the haters make them out to be.

As for the logo redesign, it's nice. It doesn't remind me of BP, but even if it did I can't recall Microsoft killing off a major body of water and possibly leaving that body of water uninhabitable for decades to come, but I'm sure there's a hater out there that'll find some way to prove me wrong.

Are people seriously having legitimate, detailed arguments about this?! For crying out loud...

@Keavy Rain
I have a launch year 360 and a newer one and neither have ever seen issues. No complaints over here.

However I did recently get a new HDD that killed by backwards compatibility. Which would suck if my fat ugly Xbox wasn't still up and operational.

Hello SPAM

Oh my God!

They took out the LIVE! They must be getting rid of Xbox live! :O

... Yeah, The new top strip looks fine.

I think it looks kinda snazzy. But I would prefer some uniformity in my game library.

Thanks for getting rid of the spam. The JOYRIDE post was getting spammed too.

@ ViciousBoston

Actually they have exclusive titles for almost every letter of alphabet from Alan Wake to Viva Pinata.

In my attempt to care about what the bar at the top of a box looked like, I seemed to have strained so hard that I pooped a little.

Now I still don't care, but now I have to change my underpants.

I guess that's something.