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Is this an ad for the Ford Fiesta or for the Wii?


5:00 AM on 05.12.2010



As a general rule, I loathe television commercials. So much so that I don't have cable or even an antenna for my TV because I simply refuse to watch the advertisements. And the worst commercials of all are those for cars. From pretentious Lexus ad down to the testosterone-fueled spots for Dodge trucks, I hate them all.

Almost.

This Ford Fiesta commercial is somewhat cute. It's centered around a dude taking his car to a driving range but, on arrival, he instead uses the 12V outlet (and a secondary, optional one) to power a Wii and a 40" LCD television which fits snugly in the rear storage to play Wii Sports.

Cheeky bit of cross-promotion there. I have to wonder how something like this comes together. Did Nintendo pay in for that screen time or was Ford footing the whole bill? Either way, certainly goes to show how ingrained in pop culture the console is to start seeing it prominently in something as All-American as a Ford.






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