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Is the 'core' gamer market saturated? photo

Analysts are still keen to draw up the mythical casual/hardcore divide, and has accused the core gamer market of being "saturated," running a risk of stagnation if it doesn't appeal more to the fictional Holy Grail that is the "casual market."

IDG research uses the success of the Wii and DS to reach its conclusion, revealing that without Nintendo's figures, the international game market decreased by seven percent. "The middling performance of the 360, coupled with the PS3’s slow start has led IDG to the conclusion that the core gamer market is in fact saturated," claims the report.

Interesting points, but rather roundabout logic if you ask me. Firstly, removing any one company from global sales instantly makes for an inaccurate portrayal of the industry, especially given Nintendo's massive success of late. It also seems to focus its findings on hardware sales more than software sales. Microsoft famously tells everyone who's listening that the Xbox 360 sells more games than any other home console.

Put simply -- casual gamers are not the savior of the games industry. Why? Because they are CASUAL. They don't buy a lot of games, and constantly appealing to them won't shift software. Removing one company from the equation and using that as proof of stagnation is rather silly, if you ask me, especially as it seems to hinge on the belief that only casual gamers own Wiis. An erroneous assumption, considering I bought one at launch, and know plenty of "core gamers" that did the same. 

Flawed report is flawed.








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47 comments | showing # 1 to 47
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Rifter01's Avatar - Comment posted on 04/26/2008 07:03
Rifter01
I think the hardcore market continues to grow. And, I should have confirmation of this for sure at a local Video Game event being held locally to me in a few hours. So many collectors still buy and trade games & accessories for their old and new systems, I think everyone still has 'wants' and 'needs' in order for their collection to be 'complete' (as if it is ever). Full, maybe, yes I can see that.. But too saturated? No. As long as quality (and mostly high-budget) games come out, I think many hardcore gamers will always be on the look out for their most coveted/precious game.. If anything is holding them back, maybe it is economic/price, & then its just "wait it out until the price gets lowered" scenario.
animateria's Avatar - Comment posted on 04/26/2008 07:08
animateria
Agreed.

Casual gamers occasionally buy a game.

Its the so called core gamers that would constantly buy games every month and inject the publishers and developers with their needed cash.

And I own a DS back when everyone thought it was a kids toy (Nintendog era). The DS is definitely more hardcore than most people would think. My library of games would strongly agree.

Well... Aside from my copy of Cooking Mama 2. Better than Mama FTW!
jdub28's Avatar - Comment posted on 04/26/2008 07:11
jdub28
Is today a Nintendo holiday or are you running an experiment?
The Johnggernaut's Avatar - Comment posted on 04/26/2008 07:48
The Johnggernaut
It's like I've been saying ot my buddies, casual gamers rent games. Gamers buy games. Hardcore gamers buy and rent games.

It's all bullshit. Whether you're casual or hardcore (whatever) if you like a game enough to buy it, you will, casual or hardcore or softcore or softbore or gamerwhore. I'm too tired to be fucking posting right now...
wardrox's Avatar - Comment posted on 04/26/2008 07:57
wardrox
Could it not be that without the Wii, the sales for the other two consoles would be higher? Bad logic is false.
Jim Sterling's Avatar - Comment posted on 04/26/2008 07:58
Jim Sterling
Wardrox with the awesome point WHY THE FUCK DON'T YOU CAPITALIZE YOUR NAME WARDROX!?
Jetsetlemming's Avatar - Comment posted on 04/26/2008 08:29
Jetsetlemming
I keep myself to a strict diet of indie developed titles such as Survival Crisis Z and Pathologic. What does that make me? :V
Jim Sterling's Avatar - Comment posted on 04/26/2008 08:33
Jim Sterling
"I keep myself to a strict diet of indie developed titles such as Survival Crisis Z and Pathologic. What does that make me? :V"

Anthony Burch.
Jetsetlemming's Avatar - Comment posted on 04/26/2008 08:37
Jetsetlemming
k I'll go install GTA now.
jdub28's Avatar - Comment posted on 04/26/2008 08:43
jdub28
I think the people that are so awsome they only play indie games or ones that arent popular are more annoying than the "only play hyped games" crowd.

Its like the dochebag movie enthusiast that are too good to enjoy a simple action or comedey movie.
Jim Sterling's Avatar - Comment posted on 04/26/2008 09:06
Jim Sterling
I'm not even going to read that.
rabidkeebler's Avatar - Comment posted on 04/26/2008 09:19
rabidkeebler
To make it even more flawed, think about game retention. How many owners of the Wii own more than Wii sports and maybe one other game? There are many Wii owners that own at most 4 or 5 games, all from Nintendo.

On top of that, the figure that they use to show the 7% decrease, had Xbox, PS2, and GAMECUBE involved.
Jamie McGinn's Avatar - Comment posted on 04/26/2008 09:21
Jamie McGinn
I found that if you take something away from the whole, there is less left!

There, someone give me a job as an analyst.
razerangel's Avatar - Comment posted on 04/26/2008 09:23
razerangel
Meh analysts.
Sam Spectre's Avatar - Comment posted on 04/26/2008 09:24
Sam Spectre
Too much Wii mini games!
Jim Sterling's Avatar - Comment posted on 04/26/2008 09:27
Jim Sterling
I am glad to note that all but one paranoid moron can see what the article is about.
UnderLines's Avatar - Comment posted on 04/26/2008 09:38
UnderLines
No mention of the PS2 :(

If they did "strip the wii install base" (damn pedos), I would expect to see sales for the PS2, XBLA and PSN (mabye even tiger handhelds, oh yeah!) to rise. Sure the 80 year old grandparents may not persue other avenues of gaming, but there are actualy other ways to game "casualy".
NegFactor's Avatar - Comment posted on 04/26/2008 10:02
NegFactor
Yeah, it just seems a bit flawed to remove a console from a sales study and jump to a conclusion. People often settle for something other than what they thought they wanted originally when they can no longer have it. If the Wii had fallen short and never saw the light of day and Nintendo collapsed into a heap of dismay and turmoil, people who did buy a Wii now would more than likely still have bought another system to make up for it.

Why?

Well, you can imagine that there are plenty of kids who got a Wii. They would just as easily be appeased with a nice Christmas gift of a PS3 or a 360 or even a handheld instead.

Teens and younger adults who have the money to pick and choose their console more than likely would have to resign to choosing one of the two remaining big consoles because they still want the ability to keep playing new games. Let's face it, the PS2 isn't going to be around forever.

That just leaves old people and people who haven't normally ventured into the world of video games because they weren't really interested. Out of 100 people buying a console, how many of those people are likely to fall into this category? Seven? Ten? Probably not a lot.

Anyway, just my two cents. I own a Wii, but I must admit that my enjoyment of it is mostly in the homebrew aspect...beyond that, it's SSBB, Mario Kart Wii (when it comes out and hopefully doesn't suck tomorrow), and someday F-Zero (PLEASE). I intend to get a PS3 someday when I have the money to spend on it (and more games of my interest are available) and I intend to get a 360 someday as well (when I hear less terrible RROD stories, perhaps...I *REALLY* want to play Lost Odyssey and Gears Of War).
Ocified-Xboxer's Avatar - Comment posted on 04/26/2008 10:04
Ocified-Xboxer
I need more than 5 great games each year...More than 5 good games each year...I need games, because I play them. I posted in the other Wii column from Sterling today, but fuck it...

This is the age of ADD, and nobody will dominate any market (aside from the evil Apple folks) for a given stretch, ESPECIALLY when the foundation of the market is/are (unsure of the grammer) people like me.

When it comes to market share, hardware is a small taste. It is all about the games. And even if you bought a Wii at launch, and got a 360/PS3 after the Wii, I'd be willing to bet that you own more games for either the 360/PS3 than actual Wii games.

There are only a handful of real games on the Wii anyways. Most of the stuff they release is mini game garbage time...Only most of the stuff isn't nearly half as entertaining as the "Rabbids" are. Are there some 'real' games, you bet, but far less than the 360 and the PS3 can offer.

Nintendo has done a great job in creating demand for the product by keeping enough out there to sell, but not enough to get them to the folks who maybe wanted one 6 months ago. Peoples interests flip in seconds instead of minutes anymore. And after Grandpa either dies, or needs his hip replaced there won't be such artificial demand anymore.

And the analyst is a fucking twat. You want to have your mind blown by numbers watch Celebrity Fit Club: Boot Camp...If you want horseshit call an analyst.
Ocified-Xboxer's Avatar - Comment posted on 04/26/2008 10:06
Ocified-Xboxer
And fuck that guy, I love the monocle you pretentious British twat!
animateria's Avatar - Comment posted on 04/26/2008 10:09
animateria
@Kannon

To a hardcore gamer, there isn't a genre that is worth trying if its an excellent game. Simply all games are good to go.

Besides you are missing the point of the article!

It seems you didn't understand what was written.

READ!
Jim Sterling's Avatar - Comment posted on 04/26/2008 10:12
Jim Sterling
"READ!"

But if he did that, he wouldn't have anything to complain about. Please try and follow his logic!!!
NightDehumidifier's Avatar - Comment posted on 04/26/2008 10:21
NightDehumidifier
The article sounds like WAHHHHHH WAHHHHHHHH WII AND DS ARE RUINING NEXT GEN GAMING! MORE PEOPLE SHOULD BY SUPERIOR SYSTEMS AND HANDHELDS INSTEAD OF TRIPE FOR GRANNIES AND MOMS! HOLD ME CLOSE SUPERMAN AND TAKE ME AWAY DUPRFFFFFF SPLLLLLLLERRRRRRRRRRRRRR.
stevesan's Avatar - Comment posted on 04/26/2008 10:27
stevesan
By "stagnate" they just mean, not growing anymore. And ya know, that's not an unreasonable conclusion. Hardcore gamers tend to be of a certain age range, and for many of us once you're out of that range, you (reluctantly) just can't be a hardcore gamer anymore.

The US economy is focused on growth. People don't buy stock in companies that will make the same amount of money they did last year (even though, for a business, that's doing just effing fine). So while the hardcore market can sustain companies, there is no immediate sign that they'll grow it. Are you willing to spend much more money in the future on games? Hard to say.

But of course, foolish is the one who thinks he knows the future. Some new cultural shift could suddenly turn more people into hardcore gamers, replacing TV and movies. You just can't really tell these things. Or maybe a new market will be created that includes hardcore and casual. Or maybe a sub-market within hardcore will be identified that actually will pay much more in the future for a certain kind of game. The possibilities are endless.

Reports like this serve little purpose other than to convince people if you happen to agree with it. If you don't, it's worthless to you and you should justifiably ignore it.
Wexx's Avatar - Comment posted on 04/26/2008 10:29
Wexx
I love Niche games. That is all.
dephect's Avatar - Comment posted on 04/26/2008 11:16
dephect
Tan face, white arms... no hair = Wiimote!?
skruloos's Avatar - Comment posted on 04/26/2008 11:34
skruloos
There is a lot of value in this article despite your futile attempts at eliminating the fact that the casual/hardcore divide exists.

Undoubtedly, the Wii has brought new gamers into the fold. Previous generation games and the same genres that continue in full force on the 360 and the PS3 aren't accomplishing this as quickly as the Wii and Flash games.

As far as stagnation, what can you expect from an industry with huge titles with overblown budgets? The same thing happens in Hollywood. You get companies playing it safer and safer, keeping with sequels or which genres sell the most instead of taking risks. You're right, Jim. The hardcore demographic is the one that will sustain the industry. However, they are the ones who will also lead to stagnation in the types of games marketed. Which would lead to a bland, generic video game landscape.

Sure, they may be slight improvements from one game to another, but for the most part the landscape is fairly generic. We have our open world games. We have our FPS. We have our JRPG. And we have the countless iterations of Football, Baseball, Hockey, and Basketball games. The only thing that really separates this generation (minus the Wii) from the last generation is better graphics. And frankly, that's not good enough.

The introduction of the Wii and the DS shows that there are untapped markets that do not respond to the normal everyday genres that hardcore gamers are accustomed to. It's no surprise that hardcore gamers are not satisfied with the game selection on the Wii and belittle it every chance they get.

Will these people continue to buy casual gaming software on the Wii? Maybe, maybe not. But they do exist and money can be made by appealing to them. Market share will grow.

Oh an one last thing. You are correct that casual games do exist on other consoles. But I assume that the simplified controller on the Wii makes its casual games more accessible right off the bat for a new comer to gaming.
Velt's Avatar - Comment posted on 04/26/2008 11:58
Velt
As far as I know a lot of people bought a Wii for christmas and now is on the cupboard with all the other stuff you dont use.

Maybe the ones that have kids those will know better and buy mario galaxy or/and mario kart for the wii.
rabidkeebler's Avatar - Comment posted on 04/26/2008 12:14
rabidkeebler
From a statistics stand point, they aren't comparing the same thing. To do this, they would first have to start by removing anything Nintendo from any statistic (what you do to one, you have to do to the other). From here, a measure of game retention is necessary.

If you want to include Nintendo, then things get more complicated. You have two drastically different products, Gamecube and GBA vs Wii and DS. GBA is obviously a childrens handheld, mostly by the fact that there are virtually no T or M rated games. The Gamecube attempted to compete directly with the PS2 and Xbox, but was suffering from the same thing the Wii is suffering from, lack of 3rd Party. Thus the GC=Failure overall (I loved my GC BTW). The Wii has next to no software retention overall, while the DS has more non-casual/T rated games. I love my DS, I play it more than my PSP by a large margin.
liquidninja's Avatar - Comment posted on 04/26/2008 12:31
liquidninja
Each year there is about 20 Halo clones (exaggeration, I think), 7 Grand Theft Auto clones, 7 Gran Turismo clones. So, yeah maybe it is saturated.
Sharpless's Avatar - Comment posted on 04/26/2008 12:47
Sharpless
I actually can see where they're coming from, but as long as teenagers exist, there will always be new hardcore gamers rising up.
Druid 01's Avatar - Comment posted on 04/26/2008 14:48
Druid 01
@kannon

you sound like you enjoy playing games, but the fact is people who buy games far more often than yourself are what supported the game industry for a long time.

Personally i spend a shit load more money and buy games far more often than it seems that you do. and i like that. I own a wii and i want the hardcore games i buy on my other systems to keep appearing on that system instead of catering to those who aren't going to be the ones who are supporting this industry in the end.
Samit Sarkar's Avatar - Comment posted on 04/26/2008 15:26
Samit Sarkar
...Is that Larry David?
Phoenix Gamma's Avatar - Comment posted on 04/26/2008 16:50
Phoenix Gamma
Eh...I dunno.

Here's how I look at it: movies appeal to everyone, generally. But what if you started making movies just for people who, like, watched every movie ever or some shit. That's a flawed and stupid example since you can't make a movie like that, but what I'm getting at is stuff like movies and television appeal to everyone and are more popular than videogames.

If you make games that appeal to everyone, then the demographic is expanded. Then maybe some of those "casuals" will get into it more.

I mean, I want as many people to enjoy games as possible, since the gaming community is pretty fucking elitist, turning its nose from smelly, stupid casuals. Not that it affects me too much, since I am the core demographic, but I'd like for others to get into it too, you dig?
WDot's Avatar - Comment posted on 04/26/2008 17:02
WDot
I know this is off-topic, but it's gotten to the point that even if I scroll past your name and avatar, Jim, I can tell just by reading a couple of sentences that this is, indeed, a Jim Sterling post.
Aaron Mxy Yost's Avatar - Comment posted on 04/26/2008 17:56
Aaron Mxy Yost
I know a lot of people who still play their last generation consoles all the time. They can pick up 3 or 4 used games for the price of 1 new one. The cost of the PS3 and 360 is usually the reason they give for not upgrading yet. There's a lot of gamers out there with kids and bills to worry about, and they simply can't afford the new consoles yet. So obviously, the answer to this is developers need to make more causal games.

Seriously, I still believe that this console generation was pushed on us too soon. There was still a lot of potential that could have been squeezed out of the PS2, Xbox, and Gamecube. While a five-year system cycle might make the hardcore gamer happy, there's a far larger number of mainstream gamers who simply aren't going to be willing to upgrade that often.
Eschatos's Avatar - Comment posted on 04/26/2008 20:07
Eschatos
I don't understand. The game market is dying because there are too many people who love games?
Jim Sterling's Avatar - Comment posted on 04/26/2008 20:40
Jim Sterling
This isn't an "anti-casual" post, btw. It's an "anti-believing that casual gamers are the saviors of the games industry when the facts show otherwise" post. I have no problem with "casual gaming," I just feel that most games companies don't seem to understand what the term actually means, beyond turning it into a stupid buzzterm.

But whatever. I can explain myself for the remedial until I'm blue in the face.
mmmpek's Avatar - Comment posted on 04/26/2008 20:42
mmmpek
@ kannon

what is the difference between buying halo and gta or buying mario and zelda?

doesnt buying mario or zelda contribute to "supporting an unchanging game market" in the same way as buying halo or gta. i think u negated ur own point buddy cause i dont see nintendo creating any new IPs, but hey lets go kill ganon for the millionth time because damnit, hes just still not dead yet! :P

these are 4 of the sweetest game franchises of all time! why would u restrict urself from buying any of them ya crazy kid! ^_^
Valentia X's Avatar - Comment posted on 04/26/2008 21:14
Valentia X
Admittedly, I scanned the link to the article, but... are they just talking consoles? I mean, yeah, only so many people are going to buy consoles, and you have to factor in that there are probably plenty of households that share the consoles, so you might have three games using one system, at least for the stationary consoles.

But they didn't even pretend to include software, periphals, downloadable content, and for the 360, XBLA access. Jesus on a wheat cracker, that's not a flawed conclusion on the state of games, it's an outright lie.
JonDarkwood's Avatar - Comment posted on 04/26/2008 22:42
JonDarkwood
Is the mass media saturated with idiots?

Yes, and that makes them part of their own target audience.
Holyetheline's Avatar - Comment posted on 04/27/2008 10:11
Holyetheline
I'm pretty sure all the old people that play Wii's are going to die soon... I mean... they're old!
Druid 01's Avatar - Comment posted on 04/27/2008 11:24
Druid 01
@ kannon

i'm not questioning your "gamerism" (?) i just meant to say that some people, like myself, but a ridiculous amount of games and that we'd like to continue being able to do so without the quality of them diminishing.

iv got nothing against your way of supporting the industry it just felt like your first post was implying that people can't spend more than you do on games so therefore people shouldn't expect developers to make more than a limited number of good games a year. of course i was drunk as shit when i made that post so plz excuse any dickishness that may have been unduly expressed through my misinterpretation of what you wrote.

plus dude i'm am already busy getting as many weird emo pins as i can in tWEWY, i'm not the halo/GTA addict gamer i play pretty much everything and love new and innovative games. Shadow of the Colossus being my most valued game in my collection should prob let you understand where i come from.
BlackSunEmpire's Avatar - Comment posted on 04/27/2008 20:58
BlackSunEmpire
Surely as the economy problems of the US filter out into the rest of the western world, most people will be left with less disposable income, and the 'casual' market will be the first to jump out of this industry.

This doesnt really follow the rest of the comments, its more an observation, so to keep on topic: Jim, you're such a buzzword fanboy. I heard you hate innovation, why should I listen to you??
crafadsizib12's Avatar - Comment posted on 06/14/2011 17:45
crafadsizib12
Allowing myself no time to think or feelswallowing tears as if they order noroxin
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