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Is Sony plagiarizing for its PS3 Slim 'Play Face' campaign?

Aug 20 // Jim Sterling    @JimSterling

Sony has recently unveiled a ridiculous new ad campaign called "Play Face," which revolves around showing videos and pictures of the stupid faces people pull while playing PS3 games. However, the campaign will be familiar to anybody who knows the work of artist Phil Toledano, who took his own game face photographs in 2006. He doesn't sound too happy about the similarities, either.

"It pretty much looks like they happily ripped me off..." was Toledano's curt reply

The "Play Face" campaign features some celebrities, and Sony plans to upload photos of Tokyo and Osaka gamersm to the official Web site, where users can vote for their favorite ones. 

What do you think? Did Sony happily rip this artist off, or is this an honest coincidence? I'm veering toward coincidence myself since photographs of faces aren't exactly anything new, but I wouldn't put anything above one of these companies. 

Hit the jump for a video of this stupid, stupid campaign.


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Jim Sterling // Former Reviews Editor
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Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... full profile | More staff profiles

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