The snuggling up to Irrational on 2K's part seems to derive from the growing hype around BioShock, and who can blame them? The studio changes in name only (hopefully), and 2K gets a chance to associate itself with smart, progressive game design. Deep down in the collective industry psyche, a name like 2K Boston reminds people where BioShock comes from a lot more than the cooler-sounding Irrational Games.
NEW YORK--(BUSINESS WIRE)--Take-Two Interactive Software, Inc. (NASDAQ: TTWO), announced today the name change of industry leading development studio Irrational Games to 2K Boston and 2K Australia. Headquartered in Boston, Massachusetts and with offices in Canberra, Australia, Irrational Games is an internationally renowned developer of story-driven, genre-defining games with award-winning hits like System Shock 2, Freedom Force, Tribes: Vengeance, and SWAT 4. The name changes to 2K Boston and 2K Australia symbolize the studios’ further integration into the 2K Games family following their outstanding performance on BioShock™, the upcoming blockbuster available exclusively for the Xbox 360™ video game and entertainment system and Games For Windows on August 21, 2007 in North America and in Europe beginning August 24, 2007.
“Irrational Games is widely recognized as one of the most innovative development studios in the world,” said Christoph Hartmann, President of 2K. “Following their incredible efforts in bringing BioShock to life, we are proud to make the newly renamed Irrational Games studios a cornerstone of our game development family.”
Recognizing the exceptional talent and creative vision that have made Irrational Games one of the industry’s premier developers, 2K Games has fostered the studio’s growth by substantially investing in its people, allowing Irrational Games to almost double in size since the studio’s acquisition by 2K in 2005. With the upcoming release of BioShock – one of the year’s most hotly anticipated titles – 2K Boston and 2K Australia, with the backing of 2K Games, are raising the bar for forward-thinking game design.
“We’re proud to be part of the 2K Games family and enjoy the new opportunities and artistic freedoms this strengthened relationship provides,” said Ken Levine, President and Creative Director of 2K Boston. “The name change signifies our growing position as a central part of 2K Games, and we plan to ensure our future titles continue to set new standards of quality and innovation for the industry.”
For more information, visit the 2K Boston and 2K Australia websites www.2kboston.com and www.2kaustralia.com.
About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PlayStation® game console, PlayStation®2 and PLAYSTATION®3 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox® and Xbox 360™ video game and entertainment systems from Microsoft, Wii™, Nintendo GameCube™, Nintendo DS™ and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K Games and 2K Sports, and Global Star Software; and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.
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2:59 PM on 08.10.2007
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In a move that single-handedly eclipsed all of the creative achievements of the past decade or so, Irrational Games, a subsidiary of 2K Games, has been renamed. Irrational's offices in Boston and Canberra, Australia getting the earth-rendingly original monikers of 
Suit #2: Sounds perfect! Lunch?
Suit #1: Lunch!
Boston is exploding! (uh oh I see a black van parked outside my house now)
It is amusing that they renamed irrational 2k Boston when it should be 2k Quincy :P