Quantcast
Inside Microsoft's first retail store - Destructoid




Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android


Inside Microsoft's first retail store


4:40 PM on 10.22.2009
Inside Microsoft's first retail store photo



Coinciding with the release of Windows 7, Microsoft has opened their very first Microsoft Store in the Scottsdale Fashion Square mall in Scottsdale, Arizona. People camped out overnight in sixty degree temperatures (brrr!) to be among the first to enter the store, and the line persisted in being almost a quarter of a mile in length hours after opening. The allure of free tickets to an Ashley Tisdale concert may have contributed to that.

I took the opportunity to swing by the store and see what all the fuss was about and I have to admit that I walked away rather impressed with what Microsoft is doing here. Follow along with me as I take you through what this new retail outlet has to offer gamers.

Upon walking into the Microsoft Store, it immediately became clear who the software giant was trying to be. Anyone who has spent any time in one of Apple's brick-and-mortar locations would quickly draw parallels between the stores' clean and sparse designs. Rows of tables bearing laptops and desktop monitors feature Microsoft's products and offer a hands-on approach and the Answer Desk, a domineering counter at the rear of the store, is clearly a carbon copy of Apple's "Genius" program.

That said, Microsoft has crafted a beautiful store even if it's one that has been aped from the competition. It's open and airy, the staff are friendly and knowledgeable and there is some very sexy tech on display, including the table PCs we've seen pop up at E3 and other events. But what about the games?

360

About 15% (roughly 150 sq feet) of the store's floor space is devoted to Xbox 360 products, taking up about a corner of the store. Five demo stations -- including one with Xbox 360 Xplorer guitars in lieu of standard controllers -- dominate the area, their video displayed via projector on the wall. These are not so much kiosks as sleek, wooden stands holding the controllers about five feet away from the wall

Below the screens are the products. The entire line of 360 accessories are available and a rather impressive selection of software is on offer as well. I was pleasantly surprised to not see an overwhelming dominance of Microsoft-published titles, either, as the games on display cover an excellent cross-section of products that represent the full range of the console.

Kiosk

If you're more of a PC gamer, you're likely to be a little bit disappointed at first. There is a small section in the opposite corner with boxed games and accessories, but it pales in comparison to the console offerings. Fortunately, there are six kiosks with touchscreen displays situated throughout the store where shoppers may order PC software and have it printed on-demand in under four minutes.

On the whole, I'm very impressed with what Microsoft has managed to do here. Does it look like an Apple Store knock-off? Certainly, but I'm not sure that's going to matter. The people who care about that already aren't likely to be shopping in a Microsoft Store to begin with. But, for consumers of the biggest software company in the world, having a place where you can go to buy what you want when you want it in a clean and helpful environment has been a long time coming.

Check out the gallery to see more photos of the new Microsoft Store. Is this the sort of place you can see yourself shopping?

Inside Microsoft's first retail store photo
Inside Microsoft's first retail store photo
Inside Microsoft's first retail store photo
Inside Microsoft's first retail store photo
Inside Microsoft's first retail store photo
Inside Microsoft's first retail store photo
Inside Microsoft's first retail store photo
Inside Microsoft's first retail store photo
Inside Microsoft's first retail store photo
Inside Microsoft's first retail store photo





Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.







Microsoft

12:45 PM on 09.24.2014
If you thought Xbox One was suddenly selling well in Japan, you're wrong

After its less than inspiring launch that was seemingly defined by more traffic cones than people, it's tough to have any confidence in the Xbox One in the Japanese market. Hell, Microsoft itself didn't, seeing as it wasn't a...more



11:30 AM on 09.24.2014
Xbox One China release delay was brief, on track for September 29

The Xbox One was all set to release in China this week, but it hit a slight last minute delay. Microsoft has announced that the release is back on though, and will now launch on September 29. 10 games will be available at lau...more



10:00 AM on 09.24.2014
Comedy Central now has an app on the Xbox One

Comedy Central has just released an app on the Xbox One, and thank goodness, it's not just another "clip app" that shows 30 second bumpers. According to their post, you can watch full episodes of The Daily Show, South Park, K...more



View all Microsoft






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more