It's time for one of those "wow" moments that crop up in this industry so often these days. It would seem that Robert Bowling, community manager at Infinity Ward, is sick to death of Activision's Noah Heller comparing Call of Duty: World at War with his own studio's Modern Warfare. So sick, in fact, that he has demanded Heller stop on his personal blog.

If I see one more Call of Duty 4: Modern Warfare google alert come through my inbox, that ends up being a COD:WaW article that is only showing up because YOU referenced Call of Duty 4: Modern Warfare more times than you mention World At War ...

Especially when you’re pulling shit out of your ass. Come on man, interview about your game. Not OURS! Call of Duty: World at War can stand on it’s own merits, leave ours out of it.

Bowling's outrage has been tipped over the edge by Heller talking about bolt-action rifles in previous Call of Duty games, suggesting that only in World at War are they one-hit kills like they should be. Here was his answer to Noah's claim:

WTF are you talking about?! “in previous Call of Dutys blah blah blah”. First of all, you didn’t work on “previous Call of Dutys”, so don’t talk as if you’re down with how / why things were designed the way they were. Second, you’re completely fucking wrong.

Bolt Action rifles are one hit kills in every Call of Duty we (Infinity Ward) made!!

The IW community rep has suggested that "Senior Super Douche Noah Heller from Activision" needs to stop being given interviews, since he "has never played the game and doesn't even work at the developer." Very strong, very angry words. I'm all for crapping on Activision, but damn ... how long is he going to be keeping that job?

[Thanks, xe-cute]