New Site Madness: Almost there! Code updates hourly   |   Report a bug

Infinity Blade is Epic's most profitable game

6:30 PM on 06.27.2012

Jim Sterling

Former Reviews Editor

Most readers will associate Epic Games almost exclusively with Gears of War these days, but Cliffy B's muscular man fantasy is not the company's prime breadwinner. Those who know about pulling power of mobile gaming (or just read our headlines) will have already guessed that Infinity Blade is the one raking in all the dough. 

"The most profitable game we've ever made, in terms of man years invested versus revenue, is actually Infinity Blade," stated CEO Tim Sweeney. "It's more profitable than Gears of War."

With its affordable price, built-in potential audience reach, and opportunities to sell in-game gold to the gullible, Infinity Blade's success is hardly a surprise. Compared to the "AAA" games out there with their bloated budgets, it's small wonder that so many publishers are looking at the mobile platform. 

Of course, Infinity Blade also has that one magic element that many "me too" mobile games are lacking -- it's a good game. That bit always helps. 

Epic's Sweeney: Platform convergence, freemium the inevitable future [Gamasutra via Touch Arcade]

Get comment replies by email.     settings



Unsavory comments? Please report harassment, spam, and hate speech to our comment moderators

Can't see comments? Anti-virus apps like Avast or some browser extensions can cause this. Easy fix: Add   [*].disqus.com   to your security software's whitelist.


More Infinity Blade  updates:

news ( 13 ) galleries ( 4 ) videos ( Array )

Those who missed out on picking up Infinity Blade over these past few years are in for a treat, as Epic Games and Chair Entertainment have dropped the price from $5.99 down to a very welcome "free." No strings attached. Havin...
The success of Infinity Blade knows no bounds, with news that it will be joining Fruit Ninja and Flight Control as the next iOS game to hit a big screen. A 46-inch arcade screen, to be exact.  Infinity Blade FX will come...
Infinity Blade II has been announced for December 1, but that doesn't mean ChAIR has forgotten about the original. A brand new update hit the game today, bringing with it the usual litany of new weapons, rings, helmets and sh...
The Epic/ChAIR slash 'em up Infinity Blade has had a generous turn today, dropping its price to $2.99 for no discernible reason. There's usually a temporary cut following a major update, but today it's cheap for the...
If you asked me to name a clothing line based on a game, it would be several days before my brain even thought of Infinity Blade. Nevertheless, the game is big enough to catch the eye of Hot Topic, and now there's a T-shirt a...
Earlier this year, when Epic Games revealed Epic Citadel -- a tech demo for its Unreal Engine running on Apple’s mobile iOS -- heads turned. It was a technically impressive piece of software, demonstrating some truly in...