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PS4 price cut photo
PS4 price cut

The PlayStation 4 may be getting a price drop

Target seems to think so, anyway
Oct 04
// Kyle MacGregor
Target seems to be suggesting a PlayStation 4 price cut is nigh. The retailer's website indicates the system "now" costs $349.99, as opposed to the standard $399.99 manufacturer-suggested price tag, which has remained co...
GAME photo

Did you pre-order Super Mario Maker from GAME?

Better check your bank account
Sep 08
// Vikki Blake
GAME, the UK's biggest games retailer, has apologised to customers who have been charged up to seven times for their pre-order of Super Mario Maker. For some, that's a whopping £328.93 disappearing from their bank accou...
Metal Gear Solid V photo
Metal Gear Solid V

The only file on the PC retail version of The Phantom Pain is a Steam installer

A single 8MB file for a 28GB game
Aug 31
// Joe Parlock
Oh Konami, why do you do these things? Do you not know people are mad at you for recent events? Do you not know people have been avidly awaiting Metal Gear Solid V: The Phantom Pain for years? How do you continue to fuck up, ...
amiibo photo

Rumor: GameStop holding amiibo event on 8/8 for Duck Hunt, Game and Watch, and R.O.B. (Update)

You had to know all that up front
Aug 03
// Mike Cosimano
[Update: The beloved amiibo News Twitter account just posted a picture of a GameStop flyer advertising this event. We currently have no official confirmation from GameStop, but this looks fairly legitimate. It's worth noting...

New retail indies photo
New retail indies

Tower of Guns and Ether One are coming to retail

Exclusive content for Tower of Guns
Jun 11
// Patrick Hancock
Tower of Guns, a delightful FPS roguelike, and Ether One, a beautiful adventure game, are going backwards in time and releasing in physical boxes this September. Ether One will have retail copies for PC and PS4, while To...
GAME photo

Swedish branch of GAME has gone bankrupt, 31 shops close

History is doomed to repeat itself
Jun 10
// Joe Parlock
Well-known retailer GAME has gone bankrupt in Sweden. This might sound familiar to UK readers, as the same company went bankrupt in the UK back in 2012, risking many shops being closed down until it merged with retailer Games...
Splatoon water gun photo
Splatoon water gun

Target's throwing in a squirt gun with Splatoon

May 18
// Jordan Devore
So far, I've missed every single opportunity to try Splatoon. Folks who made an effort to participate in the time-restricted Global Test Fire demo have had encouraging things to say about the game, which has me simu...
Nintendo NX photo
Nintendo NX

EB Games Australia offering NX pre-orders

Don't do it, we beg of you
Mar 18
// Laura Kate Dale
As of today you can pre-order the Nintendo NX from EB Games Australia. Yep, you can go into an EB Games store in Australia and give them money to reserve you a piece of hardware that right now is literally only a name. Are yo...
Can't rhyme/No time photo
Can't rhyme/No time

Ubisoft does a physical Vita release of Child of Light/I'm not sure why, it doesn't seem right

This release is new for us/I guess we can consider it a plus
Mar 12
// Steven Hansen
Child of Light was late to Vita, coming in July.That the handheld wasn't a priority Ubisoft can't belie. And yet, what's this, a North American physical Vita release in March?Could it be Ubisoft doesn't want to leave our hand...
Games & the Environment photo
Games & the Environment

Study: Buying at retail more eco-friendly than online

So finds the the Journal of Industrial Ecology
Sep 07
// Kyle MacGregor
A new study finds buying a game at retail may have a less significant impact on the environment than downloading the same title. The Journal of Industrial Ecology recently published a report dubbed "The Carbon Footprint ...
PC games photo
PC games

Anyone surprised to hear 92% of all PC game sales are digital?

Digital sales are up 16% over 2012
Aug 19
// Alasdair Duncan
To the surprise of probably no one, it looks like the vast majority of PC games that are sold are through digital channels. PC site PCR has been told by analyst DFC Intelligence that in 2013, 92% of games sold were digital, w...
Dragon Quest X photo
Dragon Quest X

Cruise along on this Slime segway in Dragon Quest X

Mall coppin' on my Slime
Jul 16
// Brittany Vincent
Dragon Quest X will receive a retail release, but with a catch: there will be no cartridge inside. Instead, in the retail packaging, you will receive a code to download the game from the Nintendo eShop, a 60-day online play v...
Lego Batman 3 photo
Lego Batman 3

Preorder Lego Batman 3 anywhere but Best Buy for a physical reward

I'll go for the Batgirl keychain, personally
Jul 14
// Brittany Vincent
Following the abhorrent trend of announcing different preorder bonuses across different retailers is Lego Batman 3: Beyond Gotham, which is shipping with six different doodads depending on where you go. Fortunately, it's not ...
GameStop, stop photo
GameStop, stop

Gamestop on getting involved in early development: 'You won't see us involved in the creative process'

Mitt Romney was on the board of directors when GameStop was NeoStar
Jul 10
// Steven Hansen
A few days ago, we heard that retailer GameStop could be gearing up for "getting involved at the time of game development where there could be some content exclusive to [the retailer] included in the game." Naturally, few peo...
Bayonetta 2 photo
Bayonetta 2

Don't worry, Bayonetta 2 will come packaged with the original game as well

Do you wanna touch me?
Jul 08
// Brittany Vincent
Concerned over how you're going to pick up Bayonetta in addition to its sequel when it finally hits the Wii U? Not sure how you want to purchase the game so that you'll get a copy of the first game? Worry no more -- at least,...
Goat Simulator  photo
Goat Simulator

Goat Simulator is receiving a North American retail release via Deep Silver

The wait won't be so baa-ad
Jun 28
// Brittany Vincent
Not too long ago, we announced that Goat Simulator would be receiving a retail release in the UK. A boxed version of the bizarre farm animal simulator was awesome news, but North American gamers were still relegated to the di...

GameStop to close 130 stores to shift focus toward mobile

Retailer to open hundreds of mobile outlets
Apr 25
// Dale North
We told you last month that GameStop is looking to open about 400 tech stores this year in an effort to pivot their business toward the mobile and tablet side of things. That plan is still in place, but it comes with some clo...

Borderlands 2 PS Vita bundle available May 6

Game available separately a week later
Apr 08
// Conrad Zimmerman
Sony has announced a release date for the Borderlands 2 PlayStation Vita bundle today via PlayStation Blog. The bundle, which marks the first release of the handheld's slimmer hardware redesign in North America, will be avai...
The Walking Dead photo
The Walking Dead

Online stores list The Walking Dead for Xbox One

May be shambling its way to the new generation
Apr 02
// Conrad Zimmerman
Telltale's widely acclaimed series based on The Walking Dead may soon arrive on Xbox One. NeoGAF poster MauroNL spotted listings for the Game of the Year edition of the first season and the second season on the webs...

GameStop to open 400 tech stores this year

Investing $40 million in new stores
Mar 28
// Dale North
We know GameStop sells games and consoles as their bread and butter, but they want to get in on the tech game as well. They're investing up to $40 million in stores that will sell tech hardware, like phones and tablets. Their...
Blockbuster UK photo
Blockbuster UK

Blockbuster closing all its UK stores by December 16

Dec 13
// Steven Hansen
Last month we learned aged rental giant Blockbuster would draw its last breath on US soil by January 2014, when all 300 remaining locations would be shut down. Blockbuster UK is beating us to the punch, it seems. The 91 remai...

GameStop still needs to fill 2.3 million PS4 pre-orders

A third of PS Plus subs came in the last 7 days
Nov 22
// Dale North
GameStop sold its entire stock of PS4 systems at launch, and then moved through an extra allocations from Sony. But 2.3 million customers on their "first to know" list are still waiting for the shiny new system, reports Games...
Buy 2 get 1 free photo
Buy 2 get 1 free

Amazon matches Target's Buy 2 Get 1 Free PS4 game deal

Sending out emails to those who've pre-ordered games
Nov 10
// Wesley Ruscher
For those who've pre-ordered PS4 games with Amazon, make sure to check your inbox as the online retailer has been sending out emails offering a special Buy 2 Get 1 free deal on PS4 titles. There's also rumors of some Buy One ...
PC Stuff photo
PC Stuff

Dell Black Friday ad leaked, good deals and no lines

Deals start online Thursday 6pm EST
Nov 10
// Wesley Ruscher
Joining the ever-growing list of leaked Black Friday sales ads,'s turkey day extravaganza has hit the web. While nothing too exciting, something that seems to be the trend this year, there are a few decent deals ...

Blockbuster closing 300 retail stores by January

Yeah, I didn't know Blockbuster was still around either
Nov 07
// Hamza CTZ Aziz
Dish Network announced that they'll be closing all the 300 or so remaining corporate-owned Blockbuster retail locations in the United States by January 2014. They'll be shutting down the DVD mail service middle of December to...

Target will give you $200 for any iPad, even first-gens

That's quite the deal
Nov 05
// Hamza CTZ Aziz
Target is running a promotion right now where they'll give you a $200 for any iPad. Yes, even the first-generation one. That's insane, considering you could possibly get $100 at best if you were to sell it through an auction ...

Toys R Us Black Friday ad leaked, filled with good deals

Open from 5pm on Thanksgiving
Nov 04
// Dale North
It'll take you forever to flip through this leaked Black Friday ad from Toys R Us, so we've done the work for you. There's nothing too exciting, but there are plenty of solid deals. The biggest deal is probably the PS3 bundle...
Ouya photo

Ouya rolling out nationwide in Target stores this holiday

Demo kiosks expected early next year
Oct 25
// Conrad Zimmerman
The Ouya has had no small amount of supporters, but for "the little open-source console that could," real success might be seen at the brick-and-mortar level. After having been available in select Target stores for the last f...
SimplyGames PS4 photo
SimplyGames PS4

SimplyGames PS4 pre-order price hike is 'unlawful'

Price raised from £349.99 to £414.99
Oct 09
// Chris Carter
If you're a UK resident and pre-ordered your PS4 from SimplyGames, you might want to check on the status of your order, as the retailer has apparently hiked the previously locked in price of  £349.99 to £414....

Facts about game consumers I learned working retail

Sep 07 // Joshua Derocher
All game consoles are called "Nintendos" Grandmothers don't know the difference between the Xbox 360 and PlayStation 3. They are just little boxes that get hooked up the television and play video games. A lot of older people just call all game consoles "Nintendos," or sometimes "PlayStations," if their kid grew up with a Sony machine. The brand means nothing to them. One of the frequent things I had to deal with was explaining that they had to buy games that matched the box their kids had at home. Parents or grandparents would often come in to exchange a game for the same title on a different system. They didn't know what any of the differences in the systems were, and they generally didn't care since they were buying the games for other people. The Wii U is a tablet for the Wii I worked over the span of the Wii U being announced, through its launch, and over the first Christmas it was out. People had no idea what the thing was, why they needed it, and why Nintendo felt the need to stop making games for the old Wii. The name was a really bad choice. I am not just saying that as a writer spouting out my thoughts on how the industry should be, I am saying it because people had no idea what the fuck the thing was. People thought it was a tablet or a new controller for their Wii, so they didn't care about it. They only started to take notice when new games came out that they couldn't run on their Wii, like New Super Mario Bros. U. Some people were interested in a new Nintendo console, but they didn't understand what this one did that was cool. They were searching for a catch, like the Wii's motion controls. People bought the Wii because it had the motion controls, and they didn't get why the new Wii had this tablet thing. In the end, the Wii U had a solid launch week. We sold out and had a lot people calling to ask if they were back in stock. Sadly, a good chunk of these folks were just buying it for a quick flip on eBay, or they thought they were getting a jump on the hot item for Christmas. A lot them ended up being returned before the holidays, and by December we stopped selling them completely. People don't care about ESRB ratings Parents don't read ratings on boxes, and they generally don't understand the system. To me, it's not the fault of the ESRB or the stores selling the games. We had large signs up all over the game section talking about ratings, and in order to sell an M-rated game we had to scan an ID of someone over 17. Kids weren't walking in and buying Modern Warfare 3 -- they had their mothers buy it for them. Parents didn't take the time to read what content was in the games, and maybe they don't mind if their kids play violent videogames, but I can't imagine that they are making an informed decision if they don't read what's on the box. It's up to them what they want to let their kids play, but it kind of scares me that they don't really know what they are buying or what's in it. One kid, no older than ten, had his mother buy him a copy of Duke Nukem Forever, and I am pretty sure he's going to end up scarred for life. The general population still thinks that games are for kids, and the concept that they are filled with gratuitous violence, sexual themes, and stories involving alcoholism or suicide doesn't enter their minds. To them, something violent is like the original Halo, which just had a lot of aliens getting shot. They haven't seen the brutality of something like Modern Warfare 3 or God of War III. Anytime I sold a game to a parent, I always made it a point to let them know why we were carding them for it, and I would point out the ratings box that said what the game had for content. A few parents decided to put the game back after they learned it had nudity, graphic violence, suggestive themes, or blood and gore. Some parents still bought the games, saying "How bad can it be? It's a videogame, after all." People don't read reviews before they buy In the gaming community there can be a lot of drama surrounding review scores. High scores are accused of being sellouts, and low scores come from the haters who don't understand the game. Review threads often have hundreds of comments from people talking about the score. We are the weird ones for reading reviews and talking about review scores. The public just buys games based on the series' clout or the cool commercial they saw for it. Marketing departments know this, and that's why we keep getting endless sequels, billboards, and commercials during the Super Bowl. The day Resident Evil 6 came out, people were hyped for it because it was another Resident Evil game. They were convinced it was going to be the best thing ever. Destructoid's Jim Sterling gave it a 3 out of 10, and it wasn't the only negative review I had seen, so I asked people if they had taken the time to read any reviews before they bought it. They didn't even know what I was talking about. I said things like "Destructoid," "IGN," or "GameSpot," and they had no idea what I was saying. Videogame sites and reviews are unknown to the population at large, which is mind-boggling to me since games are sixty bucks a pop on launch day. If I ever spent $60 on something that I thought was terrible, I would do way more research the next time. Game genres don't mean anything to people If I described something as a role-playing game, a first-person shooter, or real-time strategy game, you would already have an idea of what the game was like. Teenagers and moms don't know what these labels mean, and I would often have to say a shooter was like Call of Duty, or that a platformer played like Mario. What I found the most interesting about this is that not only do they not know what genre a game would be considered, they really don't care, either. They simply play games they think are fun, and they honestly don't care for one genre above another. These are the people who might only play a couple of games a year, and they just play what looks cool or what their friends are playing. They don't think about the mechanics or the controls and compare it to another game and try to classify what they like about them. People don't have a preference of what type of game they want to play, and that's what caused them to not understand terms like RPG, or platformer. To them, it's just a game, which I don't think is a bad thing. Genres are helpful to understand what a game is like, but it also hurts developers who borrow a lot of elements from popular games of the genre they are developing in. Things would probably be better if every game in the first person didn't play like Call of Duty. There are real people who only play Madden and Call of Duty We often make comments about mainstream gamers and how they will only buy two games a year: the new Madden and Call of Duty. Well guess what, it's totally true. There are people who will only buy these two popular games, and that's all they play. It's not one or two guys -- it's a crapton of people. Launch day doesn't really matter for any other game, but when one of these games come out we have hundreds of copies of both ready to go when the store opens. The store I worked at was in a small town in Maine and we were easily able to sell them out quickly. Guys between 15- and 30-years-old would meander into the store all day to buy their copy, and talk about how excited they were to play it with their bro friends while drinking some Bud Light over the weekend.  We are the minority, and while we may spend a lot of time talking about our hobby and reading articles online, we will never be larger then the general gaming public. It's changed a little bit about how I write about games marketing and development, but the people that really need to pay attention to stuff like this are publishers. A lot of the time, we are an insular community with developers and publishers spending a lot of time talking to games press and enthusiasts. We have that system down -- we all know what's going on, what games are coming out that we want to buy, and how to check if a game is going to be any good before we buy it. What we don't have is a way for the public at large to know things like the fact that the Wii U is a new console with all-new games. That you can buy digital games not available in stores, or you should read a few reviews before spending your hard-earned money. That you can buy games significantly cheaper a few months after they come out. Publishers will never come out and educate the public about where to read game reviews, since to them an educated public is dangerous and less likely to buy their over-marketed crappy product.  I think the best thing we can do is to tell our friends who play games to read the blogs. Tell them to read a review before they buy a game on launch day, and that maybe they should hold off on pre-ordering something until they know more about it. [Header image source]
Gaming and the masses photo
Normal people aren't like us
If you are reading this, you are above the average game consumer. Just the fact that you are reading Destructoid probably means you are an enthusiast. You likely read reviews, might catch some news about upcoming releases, an...

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