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#Viral Marketing

Capsule Silence XXIV photo
Capsule Silence XXIV

Anamanaguchi's new music lies hidden within Capsule Silence XXIV

In case you missed it, Anamanaguchi's game Capsule Silence XXIV was “leaked” by the band a few days ago after what appeared to be a heated dispute with developer NHX. The game at first seems to be a woefully underdeveloped mess ...

 
Call of Duty photo
Call of Duty

Treyarch is 'very sorry' about that Black Ops III tweet

Call of Duty: Black Ops III developer Treyarch has apologised for its recent Twitter marketing campaign. A couple of weeks ago, the studio changed the @callofduty Twitter name to 'Current Events Aggregate' and tweeted news of a li...

 
Call of Duty photo
Call of Duty

Official Call of Duty Twitter account tweets fake terrorist attack

As part of a promotional stunt to promote Call of Duty: Black Ops III and reveal new information about the plot of the game, Activision yesterday tweeted out several reports regarding a fake terrorist attack that had allegedly just happened...

 
Halo 5 photo
Halo 5

343: Spartans were stolen kids sent in to 'clean up the ugly'

In the latest instalment of its viral promotional campaign HUNT THE TRUTH, Halo 5: Guardians developer 343 Industries has revealed "dark" information about how the Spartan Program came to be.  A (fake) interview by (fictitious) journal...

 
Watch Dogs photo
Watch Dogs

Ubisoft messes with people and causes mayhem for Watch Dogs skit

Ubisoft is hitting the marketing campaign pretty hard for next week's release of Watch Dogs, and this hidden camera video is the latest product of that. Regular folks looking for a cheap cell phone repair unknowingly hack streetlights, car...

 
Sunset Overdrive photo
Sunset Overdrive

Sunset Overdrive viral site opens up, plans special events for fans

The surprise reveal of Sunset Overdrive at Microsoft's E3 2013 press conference got many people excited, including much of the staff at Destructoid. As a brand-new open-world shooter set in a visually rich and colorful world, it was certain...

 
#4ThePlayers photo
#4ThePlayers

New PlayStation 4 video is all about a pirate tailor

Sony is releasing some weird videos lately. First there was this cab thing, and now we have a pirate tailor from Assassin's Creed IV. I have no idea why this is a thing. When you see pirate clothing, does that make you want to buy a PlaySt...

 
Viral Marketing photo
Viral Marketing

I am confused by this 'Hadouken Cabs' video

This video is strange. It's a cheesy advert for the PlayStation 4, posing as a cheesy advert for a Street Fighter-themed taxi service. It's pretty well packed with references to the storied franchise and concludes with just the briefest gl...

 
Hatsune Miku Project Diva photo
Hatsune Miku Project Diva

Sega takes to Facebook to ask you to support Miku for PS3

If you're at all familiar with the Hatsune Miku phenomenon, you'll know that her Japanese creators and handlers have long been interested in marketing their virtual idol overseas, the better to let foreigners know of her crowdsourced joys. ...

 
Watch Dogs photo
Watch Dogs

Watch Dogs has a viral webpage, obviously

If you were paying close attention to the latest Watch Dogs trailer, you might have noticed a web address for the game world's Central Operating Network (ctOS). Visiting http://chicago-ctos.com/ takes you to a black page with ASCII text ind...

 
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8===D

This is totally a viral video, not an ad for Nintendo 3DS

Joel McHale, star of Community and The Soup, appears in this video making the rounds today, talking about the nature of viral marketing on the web. Joel clearly knows his stuff, as he hits every major marketable concept in modern web video...

 
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8===D

The DTOID Show: Infinity Blade 2 & Dragon Age Multiplayer

Hey guys! I'm BACK! And I still sound sort of funny.  On today's very special Destructoid Show, we address the rumors foating around about EA's new stuff, such as Frostbite 2 powered Dragon Age multiplayer, with playable dragons, as we...

 
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8===D

Slavery: The Game was a viral for a Dutch documentary

Well, we didn't expect that did we? When you slap an Adults Only rating on a website for a supposed multiplatform game, you know you're being trolled. Funny thing is, most people expected it to be something related to America. It turns out...

 
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8===D

Sarif Industries gets 'hacked'

Square Enix has been going all out in their recent ad campaign for the upcoming Deus Ex: Human Revolution. Earlier in the summer you could see a lot of these videos on their viral marketing website for the fictional Sarif Industries, but i...

 
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8===D

Win Deus Ex QR mission prizes with help from Destructoid

Early last month, Square Enix launched an iOS application as part of a promotion for Deus Ex: Human Revolution with which gamers can scan QR codes hidden around the net and earn rewards for having found them. Each week, they have been ...

 
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8===D

Here's a mysterious Canadian viral campaign to watch

The Canadian Videogame Awards recently aired and, in amongst the hustle and bustle, a web address was shown onscreen leading to a countdown timer. The countdown at thereisnolist.ca ended last night, revealing what appeared to be an incomple...

 
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8===D

Deus Ex: Testimonials from augmentation customers

Here's a new viral marketing video for Deus Ex: Human Revolution which features the company making mankind better through augmentations, Sarif Industries. This time, instead of just seeing these actors make use of their new cybernetic enha...

 
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8===D

Episode 3 of Mortal Kombat: Legacy is a Cage-y one

Oh ho! The headlines just write themselves. As you may have surmised, this third installment in Kevin Tancharoen's Mortal Kombat: Legacy web series is focused on action star Johnny Cage. Featuring an opening installment with the folks...

 
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8===D

Mortal Kombat Legacy episode 2 still slow going

The second episode of Mortal Kombat: Legacy has been released and you can view it right here. It's a continuation of the events which took place in the first episode, with quite a bit of recapping at the outset for what has been a lar...

 
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8===D

Let Sarif Industries make a better you

With Deus Ex: Human Revolution not out until August, it seems that Eidos is looking to get its viral marketing campaign going early. This new advertisement featuring the fictional augmentation corporation which features heavily in the...

 
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8===D

Do you want to win a 3DS? Do you own a car?

If you're a seasoned veteran of the internet, then you may remember this Mario Kart street art done by a graffiti artist on some Portland bike lanes a few years back. Jumping on the bandwagon this year, so to speak, is Waze, a free social a...

 
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8===D

Bad things are happening in America circa 2049

Above is a trailer for a game called America 2049, which has appeared completely out of the blue and is planned for release next month. As you can see, the video has no information on what kind of game it is, but does lay out some of the s...

 
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8===D

Do we still like Atlus?

They need to know, apparently. The cryptic pink image above just arrived in our email inbox, and those of folks subscribed to Atlus' newsletter. I still do, certainly, but what is this about? Could it be related to something they had 'no pl...

 
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8===D

Homefront viral video thinks Salt Lake City is a blast

This viral video hit our inbox just now, courtesy of a "Voice of Freedom operative" who smuggled this footage of the Greater Korean Republic attack on Salt Lake City, and decided to hide it in a package. It's serious business. The operativ...

 
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8===D

Fallout Online viral advertising moves to religion

We've seen neither hide nor hair of the actual Fallout Online game save for a few screens that arose from the court battle between Interplay and Bethesda, but we have seen the start of some viral campaigns for the game. And now they're gett...

 
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8===D

Greater Korean Republic's secret plans in THQ's Homefront

The Homefront viral continues to pummel the Destructoid HQ mailbox. This time, we were given a look at Korea's plans to poison the Mississippi River with radioactive materials. Oh noes! The cool thing about all this was that the documents w...

 
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8===D

Dead Rising 2 viral site appears

Today a mysterious Dead Rising 2-themed blog appeared on the Internet under the customizing-weapon-themed name of Tape it or Die. The blog fronts itself as being written and maintained by four mysterious characters from the Dead Rising 2...

 
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8===D

Fallout Online starts the viral marketing

With the legal troubles behind them it seems that Interplay is back in action and actually working on Fallout Online, or they're just sending out teasers  and launching that website with beta sign ups during E3 to get everyone's hop...

 
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8===D

Dtoid HQ receives a Mafia II branded briefcase

Destructoid HQ gets plenty of weird, cool and sometimes stupid pieces of swag to promote whatever game that needs promoting. The latest package to be thrown at our door (Goddamn FedEx guy ... ) came from 2K Games and this is certainly one ...

 
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8===D

Who are the Hidden People?

Destructoid has been alerted to a fascinating new website that has captured paranormal activity on video and shared it with the masses. To all the skeptics and doubters out there, this site is proof positive that strange things walk among ...

 

Jim SterlingFeatured blogger

Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f...

 

Reviews

Ray Gigant"Challenge not included"

 

Hitman: Sapienza"Molto buono"

 

The Climb"You rock, rock"

 

Soda Drinker Pro"Like explaining an inside joke to someone else"

 

King's Quest: Once Upon a Climb"A tale of two princesses"

 

Stories: The Path of Destinies"Choose your own adventure/death"

 

Koi"Fish out of water"

 

Severed"Cut my life into pieces / Slash into me"

 

ZEN Pinball 2: Aliens vs. Pinball"Not the Alien's most terrifying incarnation"

 
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DISCUSSIONS | setupPosts by everyone - post yours

ObliqueZombie

Im pretty sure Miitomo is Nintendos libido

 
ElodiaLockett

I cant porn pics think of anyone Id trust Halle with A sincere smile Ill leave you to

 
Sir Shenanigans

Why am I all of a sudden into Ultimate Muscle? Why do I want to get the GameCube game so badly? Will I have soup or some custom pigs in blankets for lunch tomorrow? Do I prefer Alien or Blade Runner? These are the questions Im asking right now

 
King Kaiser

Ive come to the realization that Speed Racer was an underrated Even as a kid I could tell that it had an avant-garde I really feel like its a purely post-ironic A movie for a time when being sincere is Go Speed Racer

 
Agent9

Grunting intensifies* seriously though, does anyone know if a full version of this exists on a soundtrack I can I finished revelations and it is definitely a contender for my 3ds I just think this is the best version of lost in

 
Gundy

After trying Star Fox Zero Im kinda glad Miyamoto hasnt found a way to make me not enjoy F-Zero

 
hlarge4

Wow, putting points into Vitality is probably something I should have 4 points and my hps went up 25%

 
Parismio

I finally defeated the second boss of Nioh It took me several tries solo but I did

 
DeadMoon

We currently have the new Ratchet and Clank running on two separate PS4s in my house (via game sharing)! You can hear the wonderful sound of bolts being collected ringing throughout the hallways!!!

 
Rico the Penguin

About the only thing in DS3 I legit dislike is the invasion 100% of my invasions tonight involved me porting in and being surrounded by 3 Is there literally only one place you invade from? Thats awful Otherwise, good ga

 
Chris Bradshaw

How does a game like Comix Zone, a game that was barely 2 Megs on Genesis, manage 549 MB on Xbox?

 
lewness

Spent Saturday running through Untended Graves and Archdragon Peak with relative Sunday screaming at the Nameless King 2nd dead

 
Fuzunga

Came across this plastered on a window the other My new favorite stock

 
Torchman

OI Its been removed from Europe If you give a shit about this game, buy a physical copy RIGHT

 
whatsacow

Replaying Dark Souls 3 and I think its actually the worst in the In fact, I think its actually made me sick of the series, which I never thought From, leave Bandai Namco and make something Bloodborne proved youre still good at it

 
Torchman

Super Robot Wars Z3 is supposed to show up Monday/Tuesday according to Amazons It was ordered March 29th for The Max Factory Big O was ordered the week after from elsewhere and showed up the Both from Fuck this seller

 
Roxas1359

Managed to finish my 15 page thesis for this Now to turn it in tomorrow and start on my last paper for the

 
strongarm

Bought an xbox one with kinect out of We already have 2 ps 4 and wii I never buy new and always look for deals, so in reality I have spent very little I am not conviced I need all of the systems this To keep or not

 
Dreamweaver

Was goofing around invading the other day in Dark Souls III, and after seeing the Host rolling with three phantoms, I decided to use the Chamelon spell after seeing someone elses video on I tried to sneak past them when they stopped, but :P

 
StriderHoang

Wait what should I redeem? Citizens of Earth Wii U or 3DS?

 
OverlordZetta

An accurate representation of me as I was checking out the VNs on sale right Im using this with length because I would probably be banned if I posted the version looking at NEEDLESS TO SAY I AM

 
Gundy

Im super hooked on Re:Zero

 
Torchman

Im done work and theres still light out? WHAT IS THIS BLACK MAGIC

 
Ckarasu

So, another slow Except for that thing with DarkSydePhil thats been going Boy, was that a

 
JuIc3

Playing some Bloodborne if youd like to

 
Parismio

Found out in Nioh that you dont have invincibility when opening

 
Jed Whitaker

Im funny how, I mean funny like Im a clown, I amuse you? I make you laugh, Im here to fuckin amuse you? What do you mean funny, funny how? How am I funny?

 
ChrisHannard

PSN - Season Passes are a great way to save money and allow you to purchase game specific DLC in one Let me rewrite that for Season Passes are a great way to bilk gamers for unnecessary DLC that may be of massively variable

 
Double Monocles

Gotta clean the house before I can play more Star Oh well, at least I get to watch Lord of the Rings while I do it

 

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