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#Marketing Shill

Cake! photo
Cake!

Nintendo finally reaches out to its core audience with appearance on Cake Wars

Even though the Wii U hasn't captured that coveted soccer mom demographic with its followup to the Wii, Nintendo isn't giving up. Like any good company, you have to know your audience and you have to cater to that audience -- literally. It ...

 
Watch Dogs photo
Watch Dogs

Watch Dogs WeAreData website lets you creep

In what is simultaneously the best and creepiest marketing stunt I've seen in a while, Ubisoft has built its own public database on real world cities, in a similar vein to Watch Dogs' depiction of Chicago. WeaAreData won't let you hack traf...

 
Injustice photo
Injustice

Latest TV spot for Injustice features Kevin Smith

A new advertisement for Injustice: Gods Among Us is starting into circulation and they're heading right for the comic fans by bringing in one of the more famous enthusiasts of (and contributors to) the medium, Kevin Smith. In it, he a...

 
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The DTOID Show: ME3, Max Payne 3, Raccoons & Balloons

Hey gang! In case ya missed it, The Destructoid Show was LIVE on Friday afternoon. Here's a recording of it. We talked about how Killzone 3's multiplayer is going free-to-play, how BioWare wants UK residents to petition their government to...

 
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PS3 has been 'hitting its stride' for the past four years

Last week, Sony's Jack Tretton announced that the PlayStation 3 has just started hitting its stride. Does that corporate line sound familiar? It should do, because Sony's claimed that the PS3 has just "hit its stride" on three other occasio...

 
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Do we still like Atlus?

They need to know, apparently. The cryptic pink image above just arrived in our email inbox, and those of folks subscribed to Atlus' newsletter. I still do, certainly, but what is this about? Could it be related to something they had 'no pl...

 
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Sony has gone back to inconceivably dumb ads [Update]

[Update: When researching this story, I failed to notice that these videos were created "on spec," meaning that they were shot with the hope of being sold to Sony. They are not official ads and, God willing, they never will be. I apol...

 
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Acquire wants you to guess what's up with these boxers

Because they're just lying right in the middle of Akihabara's main road (and in all kinds of other places), and Acquire took the trouble of photographing them and setting up a teaser site and twitter widget that allows you to tweet the pi...

 
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Chevy Volt coming to Kinect Joy Ride

Look, as a hippie-dippy hipster from the the hippiest part of the world (read: Sebastopol, CA), I know the power of patcholi oil, why ladies protesting topless down the main street is going to stop the war in Iraq, and where the nearest pla...

 
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Nintendo planned to spend $2 million marketing Earthbound

A group of marketing materials for Earthbound was recently picked up on eBay by a gamer known as "Jesse" and, like a good gamer, he shared his good fortune with the internet. Once of the more interesting pieces includes a retailer book...

 
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EA marketing wins again with Dante's Inferno ramen

[As posted on Japanator] Think what you will of the game itself, but you can't deny that some of the myriad stunts pulled by EA's marketing department in promotion of Dante's Inferno were nothing short of inspired. However, not every m...

 
8===D
When I walked into, well, Game Room, I honestly had the feeling that the thing I was about to experience was going to be a lot like PlayStation Home. You know, controlling your Avatar through a virtual space and all. However,...   read

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Buy the Kratos Fury Slurpee at 7-11, get free GoW III DLC

If you like videogames, you probably visit 7-11 fairly often -- or so Sony and 7-11 hope, anyway. Ad Age reports that the companies have joined with Mountain Dew, the nectar of the gods as far as gamers are concerned, to put together a majo...

 
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Dr Pepper and EA: free DLC for Mass Effect 2, others

Mountain Dew has long been the stereotypical gamer drink of choice (besides Bawls, I guess), but Electronic Arts has cooked up a marketing scheme to drive gamers away from Mountain Dew towards something that doesn't taste like moose bile. E...

 
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Name a unit in Command & Conquer 4

You've always wanted to go down in videogame history, but you've got no game design skills, you're not good enough at games to be a professional gamer and blogging on the weekends at Destructoid is already a filled position. It's a common p...

 
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UK Professor Layton bundle looks ridiculously posh

My first reaction to this box set, without even taking a close look at the contents of the package, is that I want it. It's black. It's sexy. It has the words "Professor Layton" on it. Of course, I already own a black DSi, so I do...

 
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The Overgrowth webcomic provides ultraviolence, indie cred

Lugaru, the greatest rabbit-themed martial arts game ever made, is getting a sequel called Overgrowth. The guys at Wolfire Games have done some of the coolest viral marketing I've ever seen from the indie crowd. They've given constant game ...

 
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Microsoft spending silly money on 'casual' marketing

Microsoft is preparing a merciless marketing blitz that will see it spend more money on pre-Christmas promotion than it did for the launch of the Xbox 360 or the release of Halo 3. The 'Soft's "Live Your Moment" ad campaign will b...

 
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THQ hires porn star as 'special producer' for Saints Row 2

Forget the fact that Grand Theft Auto IV and Saints Row 2 are two completely different takes on a shared genre. The games look similar, therefore we're obligated to pit them against one another in order to see which is superior.Releasing Sa...

 
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Gonzo Sega artifacts: Rare promotional Dreamcast First Aid kit, Fanta Saturn?

We simply can't pass up stuff like this when it comes along. UK Resistance spotted a rare Dreamcast-branded first aid kit, complete with bandages and wrist gauze worn by an escapee of The Yellow Submarine. I think I would rather bleed to de...

 
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NVIDIA wants to make its products more 'consumer friendly'

The days where we have to spend an excessive amount of time researching video cards are numbered, if NVIDIA has anything to do about it.NVIDIA's VP of Content Business Development, Roy Taylor, has told GamesIndustry.biz that the company's &...

 
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Hilarious car dealership ad offers savings for hitting homers in Wii Baseball

“SAFE! SAFE! You’re always safe when you choose Hamilton!” Thus begins this priceless car commercial from Hamilton Nissan (Hagerstown, MD) and Hamilton Hyundai (Chambersburg, PA). A ‘ten’ on the unintentional...

 
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Watch boxing and win a free game during the world premiere of DonKingTV.com

In less than an hour, at 8 PM EDT, boxing promoter extraordinaire Don King will launch his very own Web channel, DonKingTV.com. What does this have to do with videogames? Well, seeing as Mr. King will soon have his very own videogame, he an...

 
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Beware, obese Americans: Wii Fit US campaign will be "biggest in history"

The general consumer never even saw the Wii coming. They were all sucked in by the clean white gleam of Nintendo's Wii and those irresistible little Wiimotes with nary a breath of warning. Even if they hadn't played a video game since the d...

 
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From our community  

Mascots That Failed: Volume 7: Alex Kidd

[Editor's note: Kwaselow isn't like most gamers. Whereas everyone else focuses on the well known iconic characters we all know and love, Kwaselow can't stop thinking about icons of the past that never really succeeded. -- CTZ]  ...

 
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The public has spoken, winner chosen for Doritos Unlock Xbox contest

Your votes have been tallied and a winner has been announced for the Doritos-sponsored Xbox Live Arcade contest. I wasn't terribly fond of any of the finalists for this competition a few weeks ago and my stance has yet to change since then....

 
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Play and vote for the first 'consumer-created' XBLA games

Remember back in June when I told you about a contest involving people submitting concepts for a Doritos-inspired game and that the winning entry would be released as a free Xbox Live Arcade title in 2008? Well, the 5 finalists for said con...

 
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Nicole Kidman FAILS at Brain Training in this new ad

What a shocker. A celebrity has a Nintendo DS in her hands ... and is playing Brain Training! Wow, only Brain Age or Nintendogs could ramp up the cliche' levels. Tom Cruise's former snatch of the month, Nicole Kidman, has begun her ...

 
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Think you can design a decent XBLA game? Here's your chance

Have you ever downloaded an Xbox Live Arcade game trial only to find out that the game was a major waste of time that wasn’t even worth the hard drive space it took up? You probably thought to yourself, “I can make a better ga...

 
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XBLA is taking requests

Right now, Microsoft are asking you, the despicable gaming public, for your feedback, ideas and requests for all things Arcade. Want to see something on XBLA, a new game and/or feature? Now's your chance to opinionate, kids. The 'S...

 

Jim SterlingFeatured blogger

Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f...

 

Reviews

Uncharted 4: A Thief's End"Sic parvis magna"

 

Bazaar"No, not that Magic Carpet"

 

Thrustmaster TMX Force Feedback Wheel"Basically the T150, but for Xbox One and PC"

 

Fragments of Him"Great writing and performances, terrible pacing and gameplay"

 

Push Me Pull You"Playing Nightcrawlers"

 

Chronos"I keep getting older, but they stay the same age"

 

The Climb"You rock, rock"

 

Hitman: Sapienza"Molto buono"

 

Ray Gigant"Challenge not included"

 
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DISCUSSIONS | setupPosts by everyone - post yours

FakePlasticTree

For those who wanna follow the Persona 5 crazyness as it gets Heres a stream for all of Get hyped! #TakeTokyoTower

 
gajknight

Why is it that all the girls I wanna bang turn out to be lesbians? Happened at least 5 times so Perhaps my gaydar is

 
Nekrosys

Considering that when the PS Vita first came out, it used an almost identical CPU/GPU to the current iPad at the time (albeit with more cores and a greater clock speed), Im somewhat curious as to what a new handheld with an iPad Pros hardware could

 
Dreamweaver

After finding out what this months Bloggers Wanted prompt is, I decided to commit blog necromancy and revive a post I wrote about Mass Effect 3: Citadel DLC AND the anime Angel Beats! Thats right, I used to write blogs before doing Comments of the Week!

 
medicamecanica

After thinking it was a moba, I finally understand Overwatch and I think its going to be my multiplayer game Favorite character so far? Mercy, thats right Im a fuckin

 
ObliqueZombie

Yeah, Overwatch is fucking fun as hell! But a bit hard on Not awkward for every character, but some are obviously gimped with a controller

 
Occams

Lordy, Overwatch is fun! Bastion is gun mode as a defender if very

 
Fuzunga

I hope Overwarch finishes downloading before the beta period is

 
Parismio

I have Shantae and the pirates curse for wiiu Who wants it? I figured itd be gone by

 
Dangus Taargus

I just spent an hour setting my Steam Controller to treat only the bottom half of my DS emulator window as a mouse zone for the touchscreen in a Big Picture It kinda works better than I thought it but still doesnt really feel

 
KnickKnackMyWack

People seem pretty insistent on the idea that Zelda NX will be vastly superior to Wii why? When OoT was ported to GCN all it had was Master TP on Wii was almost no different from Unless its a remaster it wont be significantly

 
Gundy

Im gonna miss I never enjoyed getting my ass handed to me so

 
Torchman

God damn I want to be so mad at how little screen time Gunbuster itself has gotten and the pacing of the But then I find out Gunbuster is a combination And then it gets a hype battle versus an YOURE TEARING ME APART GAINAX

 
Memolestas

Ive been working a lot in YOLO Animals, but peoples responses worth it:) Take a look at the game:

 
ACESandElGHTS

In celebration of my finally having finished MGS V: full motion Quiet/ Stefanie Joosten

 
siddartha85

I didnt expect to like Overwatch this Anybody else using Lucio? Im shocked at how much I now enjoy using He seemed so lame at But hes secretly

 
CoilWhine

Played and streamed some more Yakuza 3 (that shibe is so cute!), made a few memes for YouTube but nothing really

 
Torchman

When your title mech doesnt show up for over half the shows length, maybe, juuuust MAYBE, you shouldve had more Too rushed for some moments to have any real Mechs been pretty badass so far

 
Inquisitive Ravenclaw

Im physically/emotionally exhausted and fed up with

 
Parismio

Since I now have Runbow, it occurs to me that no one has mentioned its new DLC and that Lilac from Freedom Planet is a free character!

 
Sr Churros

Saw this on Twitter, had to share

 
Sarah Jane Farron

:( Today has been pretty bad for Really dislike Nioh and stuck with terrible players on my teams on both Overwatch and TF2 with the latter taking an hour to figure out how to launch it without it I say! Sleep and onwards to tomorrow!

 
Pixie The Fairy

Thing Im trying to sort from the Avengers movies: Everyone is absolved for succumbing to mind control except for Tony And Scarlett Witch sends Hulk to terrorize a Loki gets out of warping minds with a But hes my brothe from

 
Parismio

Alright i got two codes Wiiu versions of affordable space adventures and Shante: Pirates Curse

 
Nathan D

Oh shit, its only

 
worm jerky

Just discovered the Yakuza series after buying 5 on sale and finally putting some real time in with 4, which I got with PSPlus a while Now I dont even care about anything else its like Im trapped in Yakuzaville!!

 
AvtrSpirit

While debate rages on over who is best waifu and best robotu in Overwatch, its abundantly clear that Hanzo is best

 
lewness

Was nervous because I thought you botched getting the Morion Blade if you didnt get Yuria to talk about Orbeck before finishing the Usurpation Turns out you can still do I did do it right after killing Dragonslayer so that helped?

 

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