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Marketing Shill


In what is simultaneously the best and creepiest marketing stunt I've seen in a while, Ubisoft has built its own public database on real world cities, in a similar vein to Watch Dogs' depiction of Chicago. WeaAreData won't le...


A new advertisement for Injustice: Gods Among Us is starting into circulation and they're heading right for the comic fans by bringing in one of the more famous enthusiasts of (and contributors to) the medium, Kevin Smi...


Hey gang! In case ya missed it, The Destructoid Show was LIVE on Friday afternoon. Here's a recording of it. We talked about how Killzone 3's multiplayer is going free-to-play, how BioWare wants UK residents to petition thei...


Last week, Sony's Jack Tretton announced that the PlayStation 3 has just started hitting its stride. Does that corporate line sound familiar? It should do, because Sony's claimed that the PS3 has just "hit its stride" on thre...




They need to know, apparently. The cryptic pink image above just arrived in our email inbox, and those of folks subscribed to Atlus' newsletter. I still do, certainly, but what is this about? Could it be related to something they had 'no plans' for?


[Update: When researching this story, I failed to notice that these videos were created "on spec," meaning that they were shot with the hope of being sold to Sony. They are not official ads and, God willing, they never ...


Because they're just lying right in the middle of Akihabara's main road (and in all kinds of other places), and Acquire took the trouble of photographing them and setting up a teaser site and twitter widget that allows you ...


Look, as a hippie-dippy hipster from the the hippiest part of the world (read: Sebastopol, CA), I know the power of patcholi oil, why ladies protesting topless down the main street is going to stop the war in Iraq, and where ...


A group of marketing materials for Earthbound was recently picked up on eBay by a gamer known as "Jesse" and, like a good gamer, he shared his good fortune with the internet. Once of the more interesting pieces includes ...


[As posted on Japanator] Think what you will of the game itself, but you can't deny that some of the myriad stunts pulled by EA's marketing department in promotion of Dante's Inferno were nothing short of inspired. Howev...


When I walked into, well, Game Room, I honestly had the feeling that the thing I was about to experience was going to be a lot like PlayStation Home. You know, controlling your Avatar through a virtual space and all. However,...


If you like videogames, you probably visit 7-11 fairly often -- or so Sony and 7-11 hope, anyway. Ad Age reports that the companies have joined with Mountain Dew, the nectar of the gods as far as gamers are concerned, to put ...


Mountain Dew has long been the stereotypical gamer drink of choice (besides Bawls, I guess), but Electronic Arts has cooked up a marketing scheme to drive gamers away from Mountain Dew towards something that doesn't taste lik...


You've always wanted to go down in videogame history, but you've got no game design skills, you're not good enough at games to be a professional gamer and blogging on the weekends at Destructoid is already a filled position. ...


My first reaction to this box set, without even taking a close look at the contents of the package, is that I want it. It's black. It's sexy. It has the words "Professor Layton" on it. Of course, I already own a bla...


Lugaru, the greatest rabbit-themed martial arts game ever made, is getting a sequel called Overgrowth. The guys at Wolfire Games have done some of the coolest viral marketing I've ever seen from the indie crowd. They've given...


Microsoft is preparing a merciless marketing blitz that will see it spend more money on pre-Christmas promotion than it did for the launch of the Xbox 360 or the release of Halo 3. The 'Soft's "Live Your Moment" ad ...


Forget the fact that Grand Theft Auto IV and Saints Row 2 are two completely different takes on a shared genre. The games look similar, therefore we're obligated to pit them against one another in order to see which is superi...


We simply can't pass up stuff like this when it comes along. UK Resistance spotted a rare Dreamcast-branded first aid kit, complete with bandages and wrist gauze worn by an escapee of The Yellow Submarine. I think I would rat...


The days where we have to spend an excessive amount of time researching video cards are numbered, if NVIDIA has anything to do about it.NVIDIA's VP of Content Business Development, Roy Taylor, has told GamesIndustry.biz that ...


“SAFE! SAFE! You’re always safe when you choose Hamilton!” Thus begins this priceless car commercial from Hamilton Nissan (Hagerstown, MD) and Hamilton Hyundai (Chambersburg, PA). A ‘ten’ on th...


In less than an hour, at 8 PM EDT, boxing promoter extraordinaire Don King will launch his very own Web channel, DonKingTV.com. What does this have to do with videogames? Well, seeing as Mr. King will soon have his very own v...


The general consumer never even saw the Wii coming. They were all sucked in by the clean white gleam of Nintendo's Wii and those irresistible little Wiimotes with nary a breath of warning. Even if they hadn't played a video g...


[Editor's note: Kwaselow isn't like most gamers. Whereas everyone else focuses on the well known iconic characters we all know and love, Kwaselow can't stop thinking about icons of the past that never really succeeded....


Your votes have been tallied and a winner has been announced for the Doritos-sponsored Xbox Live Arcade contest. I wasn't terribly fond of any of the finalists for this competition a few weeks ago and my stance has yet to cha...


Remember back in June when I told you about a contest involving people submitting concepts for a Doritos-inspired game and that the winning entry would be released as a free Xbox Live Arcade title in 2008? Well, the 5 finalis...


What a shocker. A celebrity has a Nintendo DS in her hands ... and is playing Brain Training! Wow, only Brain Age or Nintendogs could ramp up the cliche' levels. Tom Cruise's former snatch of the month, Nicole Kidman,...


Have you ever downloaded an Xbox Live Arcade game trial only to find out that the game was a major waste of time that wasn’t even worth the hard drive space it took up? You probably thought to yourself, “I can m...


Right now, Microsoft are asking you, the despicable gaming public, for your feedback, ideas and requests for all things Arcade. Want to see something on XBLA, a new game and/or feature? Now's your chance to opinionate, k...


Yesterday marked the first day of the MI-6 video game marketing conference held at the Grand Hyatt in San Francisco. The niche event was formed by a trade group "designed to support the video game industry's markete...


Michael "Next, I'm going to bang your mom" Bay has just been revealed as the director for the Prince of Persia movie. Jerry Bruckheimer, the producer of such hits as Pirates of 21 Jump Street and CSI: Miami, has...


Acclaim just tossed us a press release announcing the beginning of the beta for Dance! Online, a game created by Dave "Remember Earthworm Jim?" Perry and, we assume, Satan. The title is a free-to-play online rhythm ...






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