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#Marketing Shill

Cake! photo
Cake!

Nintendo finally reaches out to its core audience with appearance on Cake Wars

Even though the Wii U hasn't captured that coveted soccer mom demographic with its followup to the Wii, Nintendo isn't giving up. Like any good company, you have to know your audience and you have to cater to that audience -- literally. It ...

 
Watch Dogs photo
Watch Dogs

Watch Dogs WeAreData website lets you creep

In what is simultaneously the best and creepiest marketing stunt I've seen in a while, Ubisoft has built its own public database on real world cities, in a similar vein to Watch Dogs' depiction of Chicago. WeaAreData won't let you hack traf...

 
Injustice photo
Injustice

Latest TV spot for Injustice features Kevin Smith

A new advertisement for Injustice: Gods Among Us is starting into circulation and they're heading right for the comic fans by bringing in one of the more famous enthusiasts of (and contributors to) the medium, Kevin Smith. In it, he a...

 
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The DTOID Show: ME3, Max Payne 3, Raccoons & Balloons

Hey gang! In case ya missed it, The Destructoid Show was LIVE on Friday afternoon. Here's a recording of it. We talked about how Killzone 3's multiplayer is going free-to-play, how BioWare wants UK residents to petition their government to...

 
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PS3 has been 'hitting its stride' for the past four years

Last week, Sony's Jack Tretton announced that the PlayStation 3 has just started hitting its stride. Does that corporate line sound familiar? It should do, because Sony's claimed that the PS3 has just "hit its stride" on three other occasio...

 
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Do we still like Atlus?

They need to know, apparently. The cryptic pink image above just arrived in our email inbox, and those of folks subscribed to Atlus' newsletter. I still do, certainly, but what is this about? Could it be related to something they had 'no pl...

 
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Sony has gone back to inconceivably dumb ads [Update]

[Update: When researching this story, I failed to notice that these videos were created "on spec," meaning that they were shot with the hope of being sold to Sony. They are not official ads and, God willing, they never will be. I apol...

 
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Acquire wants you to guess what's up with these boxers

Because they're just lying right in the middle of Akihabara's main road (and in all kinds of other places), and Acquire took the trouble of photographing them and setting up a teaser site and twitter widget that allows you to tweet the pi...

 
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Chevy Volt coming to Kinect Joy Ride

Look, as a hippie-dippy hipster from the the hippiest part of the world (read: Sebastopol, CA), I know the power of patcholi oil, why ladies protesting topless down the main street is going to stop the war in Iraq, and where the nearest pla...

 
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8===D

Nintendo planned to spend $2 million marketing Earthbound

A group of marketing materials for Earthbound was recently picked up on eBay by a gamer known as "Jesse" and, like a good gamer, he shared his good fortune with the internet. Once of the more interesting pieces includes a retailer book...

 
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EA marketing wins again with Dante's Inferno ramen

[As posted on Japanator] Think what you will of the game itself, but you can't deny that some of the myriad stunts pulled by EA's marketing department in promotion of Dante's Inferno were nothing short of inspired. However, not every m...

 
8===D
When I walked into, well, Game Room, I honestly had the feeling that the thing I was about to experience was going to be a lot like PlayStation Home. You know, controlling your Avatar through a virtual space and all. However,...   read

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Buy the Kratos Fury Slurpee at 7-11, get free GoW III DLC

If you like videogames, you probably visit 7-11 fairly often -- or so Sony and 7-11 hope, anyway. Ad Age reports that the companies have joined with Mountain Dew, the nectar of the gods as far as gamers are concerned, to put together a majo...

 
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Dr Pepper and EA: free DLC for Mass Effect 2, others

Mountain Dew has long been the stereotypical gamer drink of choice (besides Bawls, I guess), but Electronic Arts has cooked up a marketing scheme to drive gamers away from Mountain Dew towards something that doesn't taste like moose bile. E...

 
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Name a unit in Command & Conquer 4

You've always wanted to go down in videogame history, but you've got no game design skills, you're not good enough at games to be a professional gamer and blogging on the weekends at Destructoid is already a filled position. It's a common p...

 
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UK Professor Layton bundle looks ridiculously posh

My first reaction to this box set, without even taking a close look at the contents of the package, is that I want it. It's black. It's sexy. It has the words "Professor Layton" on it. Of course, I already own a black DSi, so I do...

 
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The Overgrowth webcomic provides ultraviolence, indie cred

Lugaru, the greatest rabbit-themed martial arts game ever made, is getting a sequel called Overgrowth. The guys at Wolfire Games have done some of the coolest viral marketing I've ever seen from the indie crowd. They've given constant game ...

 
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Microsoft spending silly money on 'casual' marketing

Microsoft is preparing a merciless marketing blitz that will see it spend more money on pre-Christmas promotion than it did for the launch of the Xbox 360 or the release of Halo 3. The 'Soft's "Live Your Moment" ad campaign will b...

 
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THQ hires porn star as 'special producer' for Saints Row 2

Forget the fact that Grand Theft Auto IV and Saints Row 2 are two completely different takes on a shared genre. The games look similar, therefore we're obligated to pit them against one another in order to see which is superior.Releasing Sa...

 
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Gonzo Sega artifacts: Rare promotional Dreamcast First Aid kit, Fanta Saturn?

We simply can't pass up stuff like this when it comes along. UK Resistance spotted a rare Dreamcast-branded first aid kit, complete with bandages and wrist gauze worn by an escapee of The Yellow Submarine. I think I would rather bleed to de...

 
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NVIDIA wants to make its products more 'consumer friendly'

The days where we have to spend an excessive amount of time researching video cards are numbered, if NVIDIA has anything to do about it.NVIDIA's VP of Content Business Development, Roy Taylor, has told GamesIndustry.biz that the company's &...

 
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Hilarious car dealership ad offers savings for hitting homers in Wii Baseball

“SAFE! SAFE! You’re always safe when you choose Hamilton!” Thus begins this priceless car commercial from Hamilton Nissan (Hagerstown, MD) and Hamilton Hyundai (Chambersburg, PA). A ‘ten’ on the unintentional...

 
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Watch boxing and win a free game during the world premiere of DonKingTV.com

In less than an hour, at 8 PM EDT, boxing promoter extraordinaire Don King will launch his very own Web channel, DonKingTV.com. What does this have to do with videogames? Well, seeing as Mr. King will soon have his very own videogame, he an...

 
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Beware, obese Americans: Wii Fit US campaign will be "biggest in history"

The general consumer never even saw the Wii coming. They were all sucked in by the clean white gleam of Nintendo's Wii and those irresistible little Wiimotes with nary a breath of warning. Even if they hadn't played a video game since the d...

 
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From our community  

Mascots That Failed: Volume 7: Alex Kidd

[Editor's note: Kwaselow isn't like most gamers. Whereas everyone else focuses on the well known iconic characters we all know and love, Kwaselow can't stop thinking about icons of the past that never really succeeded. -- CTZ]  ...

 
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The public has spoken, winner chosen for Doritos Unlock Xbox contest

Your votes have been tallied and a winner has been announced for the Doritos-sponsored Xbox Live Arcade contest. I wasn't terribly fond of any of the finalists for this competition a few weeks ago and my stance has yet to change since then....

 
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Play and vote for the first 'consumer-created' XBLA games

Remember back in June when I told you about a contest involving people submitting concepts for a Doritos-inspired game and that the winning entry would be released as a free Xbox Live Arcade title in 2008? Well, the 5 finalists for said con...

 
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Nicole Kidman FAILS at Brain Training in this new ad

What a shocker. A celebrity has a Nintendo DS in her hands ... and is playing Brain Training! Wow, only Brain Age or Nintendogs could ramp up the cliche' levels. Tom Cruise's former snatch of the month, Nicole Kidman, has begun her ...

 
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Think you can design a decent XBLA game? Here's your chance

Have you ever downloaded an Xbox Live Arcade game trial only to find out that the game was a major waste of time that wasn’t even worth the hard drive space it took up? You probably thought to yourself, “I can make a better ga...

 
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XBLA is taking requests

Right now, Microsoft are asking you, the despicable gaming public, for your feedback, ideas and requests for all things Arcade. Want to see something on XBLA, a new game and/or feature? Now's your chance to opinionate, kids. The 'S...

 

Jim SterlingFeatured blogger

Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f...

 

Reviews

Thrustmaster TMX Force Feedback Wheel"Basically the T150, but for Xbox One and PC"

 

Fragments of Him"Great writing and performances, terrible pacing and gameplay"

 

Push Me Pull You"Playing Nightcrawlers"

 

Chronos"I keep getting older, but they stay the same age"

 

The Climb"You rock, rock"

 

Hitman: Sapienza"Molto buono"

 

Ray Gigant"Challenge not included"

 

Soda Drinker Pro"Like explaining an inside joke to someone else"

 

King's Quest: Once Upon a Climb"A tale of two princesses"

 
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DISCUSSIONS | setupPosts by everyone - post yours

Sr Churros

Testing

 
CoilWhine

I streamed and beat an awesome indie game windowframe, where the window width is used as a weapon and obstacle, streamed part four of Amazing Frog (I unlocked the city and found a boat by getting enough points) + replayed Dead Bits (why? idk)

 
Luca Blight

Goodnight or good morning everyone Im off to

 
OverlordZetta

Holy shit! Konami has announced a new game? And its coming to every Sony console AND every Nintendo one?! And its from an old Huson Soft IP?!? And its NOT Bomberman?!?! EDIT: And #FucKonami may have just massively just mislabeled a PS2 port somehow?!?!

 
Roxas1359

Working on my last research paper of the Need tons of primary sources relating to Japanese American resettlement after the Era of Internment and I cant think of where to Hmm, time for me to put on my thinking

 
JuIc3

Bloodborne, day 3!!! Link found in

 
Rico the Penguin

*adjusts glasses*

 
gajknight

Managed to defeat Nue in the Nioh Satisfying man, I see good things in this games future, for Finishing up the AC Syndicate DLC, then its onto Cant fricking wait man!

 
Torchman

Last call for quesitons for the Ask Me Anything Going to start writing it Feel free to ask multiple questions!

 
Barry Kelly

Im still having a problem seeing embedded youtube videos when using SSL on It looks like the browser (Chrome) wont load them because the embedded URL is a plain

 
Dwavenhobble

So a group of Scientists have been given permission to see what happens when they inject stem cells into the brains of brain dead patients to try and bring them back to Ill get my zombie plan material ready just in case I think lol

 
Parismio

I was looking up some guides for dark souls on youtube for some lols and came across this Shes so adorable and her guides are hilarious! I was going to share the Dark Souls video but the comments reminded me how cancerous the community

 
King Kaiser

Current (finals) mood:

 
Occams

Beat Dark Souls 3, the Nioh demo, Ratchet and Clank and I dunno why but I dont really feel a sense of accomplishment at Been reading Cats Eye by Margaret Thats really good at

 
Luca Blight

To celebrate my 100th post I will use my own homemade Let see OH

 
TheLimoMaker

There are few FPS games I Battlefield 4 captured my time and attention despite its modern If rumours of a past-setting turn out to be true I will fall in love all over again in Or itll be in the future and Ill cry a

 
Dr Mel

I will, occasionally, find the need to just say Jonathan Holmes out loud or substitute it in lyrics of songs that are stuck in my Its a good

 
Inquisitive Ravenclaw

Lately Ive noticed my Nyko Power Pak+ 3DS battery loses power much faster than it used And this is with the brightness set to 3 and power saver on Im thinking of getting a new one to see if that Or is it the games Im playing?

 
ShadeOfLight

Welp, Alucard is dead (*shakes fist at Rival The good news is I still hadnt caught anything on Route 33, and the first encounter was a female Welcome to the team, Seras the Zubat!

 
Trueghostbody

Fear Effect Sedna gameplay trailer

 
Luca Blight

Im curious did Capcoms studios ever told a good video game story?

 
Jed Whitaker

What if a person were to comment on something and actually talk about that thing instead of being upset that someone has a different opinion than them? THAT WOULD BE THE DAY!

 
Ein on Shrooms

If you havent seen food wars yet, you need ;) GIF in the comments

 
Torchman

Welp, game gave me Maxinger Z in the 4th Youre getting back in my good books for taking away Roger, but you still have much to

 
Nathan D

I offered an observation and rebuttal for our history debate today that blew the classs and professors mind in its thoughtfulness and

 
Inquisitive Ravenclaw

The other games in the Friends of Nintendo Humble Bundle have been revealed: Swords & Soldiers II for WiiU, Nano Assault EX for 3DS, and Runbow for Not sure how to feel about

 
Dreggsao

And later the same review states Fans of console first-person shooters or the Alien film series will probably be better off waiting for Foxs recently announced Aliens: Colonial Marines for the PlayStation

 
ZombZ

Finally off work and the kids *Booting up PC* now my overwatch

 

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