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Hype


If you've been following me on Twitter, you may know that I'm making my home in Los Angeles this week for a weeklong Pre-E3 Game Critics event, as one of the judges for the show. The grueling five day marathon of meetings wit...


We've heard countless boasts about powerful AI in videogames over the years, and they have always turned out to be total bunk. Nevertheless, Splash Damage has decided to convince us that one of gaming's most repeated lies is ...


Microsoft's Aaron Greenberg isn't shy about his opinion when it comes to Project Natal. In fact, the company's attempt to grab a slice of the casual market is being hyped to the Moon, so much so that Greenberg believes it wil...


THQ doesn't mince its words. The publisher will be rolling out promotion for Saints Row 3 this year, and the hype has already started, with "mindblowing" being the watch-word for this upcoming sandbox sequel. Not that THQ wan...


Half-Life 2? Rubbish. Left 4 Dead? A stain on the history of videogames. Valve has declared that Portal 2 is its greatest triumph yet, even though it's not even finished. Speaking with 1UP, Gabe Newell stated that it's "prett...


SCEA president Jack Tretton believes Heavy Rain will sell very well indeed. He also believes that Heavy Rain is completely new and unique, so maybe his opinions shouldn't be taken completely to heart.  "I spent 25 years ...


Pathological promiser Peter Molyneux has promised that he's learned his lesson about over-promising. The brain behind Fable III is famous for building up exaggerated hype over each of his games. He's also well known for promi...


Lucky enough to live on best West Coast, I'm privy to all sorts of videogames and fun stuff, connections with a website notwithstanding. One such experience is actually the Final Fantasy XIII bus, which Dale mentioned earlier...


Everybody act surprised! Earlier this week, Sega teased us with a list of potential playable characters in its upcoming Sonic the Hedgehog reboot, codenamed Project Needlemouse. As we, and likely the world, predicted, the who...


With God of War III and Heavy Rain set for release over the coming months, it can be easy to forget that Zipper Interactive has a pretty big game of its own headed to the PlayStation 3. That game is MAG, the highly ambitious ...


Not that Sony representatives are fans of hype or anything, but an excited PR man seemed so thrilled with Heavy Rain that he made one of the boldest statements we've ever heard, claiming that Heavy Rain is graphically superio...


Sony is loading the hype cannons and preparing for a full assault with God of War III, and who can really blame them? As Kratos gears up for an all-new adventure, Sony product manager Claire Backhouse has sprayed her PR juice...


OnLive has been promising a lot since it made such a splash at E3. We've had some time with the guys behind it and are still unsure that it can deliver on all its amazing promises. Every game, any time, everywhere no matter w...


David Houghton is one of my favorite videomgame journalists; he's got an great analytical eye, and he knows how to express his excitement without coming off as insincere. It figures that he would be the one to make me interes...


As with any good game that, y'know, has an interesting storyline, there's always something we don't find out about until we play the full game for ourselves. Whether that is a plot twist, an epic set piece, or a new form of g...


Ever since Thursday the Lionhead Studios website has been updating with a very interesting countdown. Each day the site has updated with a new historical figure on its entrance page and a quote from that figure. Those going t...


It's an all too common story in the world of gaming. A great development team creates an amazing game and a franchise is born and moved over to a different development team, which often results in a whole lot less amazement. ...


Microsoft isn't afraid of hyping the everliving crap out of its sure-to-be-disappointing "wave your arms like a stupid dick" toy. The company is continuing to make Natal sound like the launch of a brand new system, ...


Man, there's really been a ton of content coming out on Brütal Legend as they ramp up hype some three months before the scheduled release of the game. And, hey, here's more of it!In this short video, Jack Black does that...


Samit hat go!If I were to tell you that I had played a basketball game since NBA Jam I would be lying to your face (through the internet). That won't stop me from taking other people's opinions and writing about modern basket...


It is my sincere hope that if I run enough of these "Game X is only possible on PS3" stories, gamers will get so annoyed that they will eventually rise up and murder those who keep saying "Game X is only possib...


In a recent chat with Videogamer.com, Capcom's Vice President of business development and strategic planning, (that's VPOBDASP for short), Christian Svensson (CS for short, presumably), said the company had plenty more where ...


In the future, hype's Dictionary definition could be replaced with a box shot of Killzone 2, and I'm pretty sure we'd all get the idea. There is no denying that the pressure is on for Guerrilla and its big PS3 exclusive, whic...


Once again, it's time for us to talk about the game that has a ridiculous amount of hype surrounding it, even though nobody knows what it is, Alan Wake. Developer Remedy Entertainment is keeping the hype fire stoked by pullin...


I had my hopes up for Prototype even when everyone said it looked lame, and hopefully my hopeful hopes aren't rewarded with hopelessness. Our glimpse of it in action at CES was promising, but glimpses often are.Anyway, the ne...


In the UK, Official PlayStation Magazine has hit WH Smith shelves around the country, bringing with it one of the first print reviews of Killzone 2. The special magazine, with a "highly collectible" shiny holographi...


Platinum Games is looking set to have a big year, generating a lot of talk with its two big Sega titles, Bayonetta and MadWorld. Understanding that it might just have a shot at some Triple A releases this year, Sega is not sh...


I'll admit it -- against my better judgment, I am getting excited for Killzone 2. I don't want to be, because as far as I'm concerned, Guerrilla Games is an unproven entity and has done nothing to convince me that it so far d...


Gears of War 2 is a beautiful game. Yes, it has a lot of gray and brown in it, but it still has some of the best graphics that the 360 has to offer. According to Midway, however, the Mortal Kombat publisher has a secret title...


Square-Enix are very, very clever. Rather than market Chrono Trigger in such a way where it will appeal to people who have never played the game before, they're notching their arrow and aiming right for the heart of the real ...


Metal Gear Solid 4: Guns of the Patriots was one of the most hyped and covered game releases of the year, yet funnily enough, the mastermind behind Solid Snake's PlayStation 3 adventure has little love for massive ad campaign...


Recently, presidential hopeful Barack Obama has made a few speeches that apparently stuck in the meaty, burbling craw of the gaming community, resulting in a flurry of tyrannical screeds, predictably reactionary to the point ...


You know, I've never really had a "normal" job in my life, so Mondays were never too much of a dreadful thing for me. I'm not saying that I loved Mondays, though, but they certain they weren't anything that I dislik...


Rumor has it some game is coming out this week. Something about Links and Peaches and furries, or links to fuzzy peaches, I don't know, I haven't really been paying attention. Anyway, everybody seems to be pretty excited abou...


This is to be the last post it the series. Promise. Though it's tempting to do a front page post later today titled "One hour to Smash Bros. Brawl: My favorite breeds of dog and how they should have been playable", ...


The above video is the latest developer diary for upcoming free-roaming genetic freak-em-up Prototype. Cutting through all the smugness -- and use of the buzzword "dynamic" three times -- you can see some pretty pro...


Peter Molyneux, the man behind Black & White and Fable, is up to his old tricks again, claiming that his studio is on the cusp of revolutionizing AI in games, and that a new game from the Black & White team will be an...


Londoners will be able to go to bed early on September 25th, as it seems their beloved Halo 3 will not launch at midnight as one might expect. A midnight launch is something only the most outstandingly hyped of items get, and...


[ Update 2: In a few moments I will be ravaging the home page to patch the few flagrant alignment issues that remain on our new redesign.  I shall then move on to completely destroy and rebuild community blogs.  Ple...


It goes without saying that Halo 3 is going to sell its fair share of copies when it's finally released this September. If you consider the 820,000 people that took part in the beta between May-June and the million-plus pre-o...






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