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Hype


If you've been following me on Twitter, you may know that I'm making my home in Los Angeles this week for a weeklong Pre-E3 Game Critics event, as one of the judges for the show. The grueling five day marathon of meetings wit... read feature

Brink AI allegedly indistinguishable from human players


Apr 20
We've heard countless boasts about powerful AI in videogames over the years, and they have always turned out to be total bunk. Nevertheless, Splash Damage has decided to convince us that one of gaming's most repeated lies is ... read

Greenberg: Natal will sell 'millions and millions'


Apr 05
Microsoft's Aaron Greenberg isn't shy about his opinion when it comes to Project Natal. In fact, the company's attempt to grab a slice of the casual market is being hyped to the Moon, so much so that Greenberg believes it wil... read

Saints Row 3 is 'mindblowing'


Mar 31
THQ doesn't mince its words. The publisher will be rolling out promotion for Saints Row 3 this year, and the hype has already started, with "mindblowing" being the watch-word for this upcoming sandbox sequel. Not that THQ wan... read

Valve: Portal 2 is our best game ever


Mar 12
Half-Life 2? Rubbish. Left 4 Dead? A stain on the history of videogames. Valve has declared that Portal 2 is its greatest triumph yet, even though it's not even finished. Speaking with 1UP, Gabe Newell stated that it's "prett... read

Sony: Heavy Rain will sell well, is totally unique


Feb 26
SCEA president Jack Tretton believes Heavy Rain will sell very well indeed. He also believes that Heavy Rain is completely new and unique, so maybe his opinions shouldn't be taken completely to heart.  "I spent 25 years ... read

Peter Molyneux has 'learnt lesson' about over-promising


Feb 15
Pathological promiser Peter Molyneux has promised that he's learned his lesson about over-promising. The brain behind Fable III is famous for building up exaggerated hype over each of his games. He's also well known for promi... read

Lucky enough to live on best West Coast, I'm privy to all sorts of videogames and fun stuff, connections with a website notwithstanding. One such experience is actually the Final Fantasy XIII bus, which Dale mentioned earlier... read feature

Sonic's the only playable Project Needlemouse character


Jan 15
Everybody act surprised! Earlier this week, Sega teased us with a list of potential playable characters in its upcoming Sonic the Hedgehog reboot, codenamed Project Needlemouse. As we, and likely the world, predicted, the who... read

Sony: MAG is a 'statement of intent' for FPS fans


Jan 13
With God of War III and Heavy Rain set for release over the coming months, it can be easy to forget that Zipper Interactive has a pretty big game of its own headed to the PlayStation 3. That game is MAG, the highly ambitious ... read

CES 2010: Heavy Rain 'blows Uncharted 2 away'


Jan 09
Not that Sony representatives are fans of hype or anything, but an excited PR man seemed so thrilled with Heavy Rain that he made one of the boldest statements we've ever heard, claiming that Heavy Rain is graphically superio... read

Sony: God of War III 'set apart' from other modern games


Jan 08
Sony is loading the hype cannons and preparing for a full assault with God of War III, and who can really blame them? As Kratos gears up for an all-new adventure, Sony product manager Claire Backhouse has sprayed her PR juice... read

OnLive could be on cell phones as well


Nov 15
OnLive has been promising a lot since it made such a splash at E3. We've had some time with the guys behind it and are still unsure that it can deliver on all its amazing promises. Every game, any time, everywhere no matter w... read

Ex-Dtoid editor has the touch, makes me want Epic Mickey


Oct 30
David Houghton is one of my favorite videomgame journalists; he's got an great analytical eye, and he knows how to express his excitement without coming off as insincere. It figures that he would be the one to make me interes... read

Infinity Ward vaguely teases Modern Warfare 2 surprises


Sep 23
As with any good game that, y'know, has an interesting storyline, there's always something we don't find out about until we play the full game for ourselves. Whether that is a plot twist, an epic set piece, or a new form of g... read

Lionhead Studios site updates recap


Aug 16
Ever since Thursday the Lionhead Studios website has been updating with a very interesting countdown. Each day the site has updated with a new historical figure on its entrance page and a quote from that figure. Those going t... read

BioShock team getting ambitious


Jul 18
It's an all too common story in the world of gaming. A great development team creates an amazing game and a franchise is born and moved over to a different development team, which often results in a whole lot less amazement. ... read

MS: Project Natal to feel like 'a new generation' in 2010


Jul 16
Microsoft isn't afraid of hyping the everliving crap out of its sure-to-be-disappointing "wave your arms like a stupid dick" toy. The company is continuing to make Natal sound like the launch of a brand new system, ... read

Jack Black explains the history of the battleaxe


Jul 09
Man, there's really been a ton of content coming out on Brütal Legend as they ramp up hype some three months before the scheduled release of the game. And, hey, here's more of it!In this short video, Jack Black does that... read

NBA Live 10 will improve, dev promises


Jun 28
Samit hat go!If I were to tell you that I had played a basketball game since NBA Jam I would be lying to your face (through the internet). That won't stop me from taking other people's opinions and writing about modern basket... read

Massive Action Game 'only possible' on PlayStation 3


Apr 03
It is my sincere hope that if I run enough of these "Game X is only possible on PS3" stories, gamers will get so annoyed that they will eventually rise up and murder those who keep saying "Game X is only possib... read

Capcom hyper hyping: More (and better) HD remakes on the way


Mar 14
In a recent chat with Videogamer.com, Capcom's Vice President of business development and strategic planning, (that's VPOBDASP for short), Christian Svensson (CS for short, presumably), said the company had plenty more where ... read

Killzone 2 devs talk about unrealistic expectations


Feb 23
In the future, hype's Dictionary definition could be replaced with a box shot of Killzone 2, and I'm pretty sure we'd all get the idea. There is no denying that the pressure is on for Guerrilla and its big PS3 exclusive, whic... read

New Alan Wake details are not details


Feb 22
Once again, it's time for us to talk about the game that has a ridiculous amount of hype surrounding it, even though nobody knows what it is, Alan Wake. Developer Remedy Entertainment is keeping the hype fire stoked by pullin... read

Prototype comic coming in April: Like a videogame, but more comic booky


Jan 21
I had my hopes up for Prototype even when everyone said it looked lame, and hopefully my hopeful hopes aren't rewarded with hopelessness. Our glimpse of it in action at CES was promising, but glimpses often are.Anyway, the ne... read

PS3 the 'only' console capable of holding Killzone 2


Jan 19
In the UK, Official PlayStation Magazine has hit WH Smith shelves around the country, bringing with it one of the first print reviews of Killzone 2. The special magazine, with a "highly collectible" shiny holographi... read

Sega bigs up Platinum Games, says MadWorld is so unique it 'aches'


Jan 15
Platinum Games is looking set to have a big year, generating a lot of talk with its two big Sega titles, Bayonetta and MadWorld. Understanding that it might just have a shot at some Triple A releases this year, Sega is not sh... read

Insomniac = Killzone 2 fanboys


Jan 06
I'll admit it -- against my better judgment, I am getting excited for Killzone 2. I don't want to be, because as far as I'm concerned, Guerrilla Games is an unproven entity and has done nothing to convince me that it so far d... read

Sssh! Midway has a secret game and it's better looking than Gears of War 2


Nov 29
Gears of War 2 is a beautiful game. Yes, it has a lot of gray and brown in it, but it still has some of the best graphics that the 360 has to offer. According to Midway, however, the Mortal Kombat publisher has a secret title... read

Square knows how to tantalize: take a look at this ad for Chrono Trigger DS


Oct 21
Square-Enix are very, very clever. Rather than market Chrono Trigger in such a way where it will appeal to people who have never played the game before, they're notching their arrow and aiming right for the heart of the real ... read

Kojima thinks hype is a bad thing: Yes, we all get the irony


Sep 10
Metal Gear Solid 4: Guns of the Patriots was one of the most hyped and covered game releases of the year, yet funnily enough, the mastermind behind Solid Snake's PlayStation 3 adventure has little love for massive ad campaign... read

Obama promotes temperance, game journos freak out


Apr 11
Recently, presidential hopeful Barack Obama has made a few speeches that apparently stuck in the meaty, burbling craw of the gaming community, resulting in a flurry of tyrannical screeds, predictably reactionary to the point ... read






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