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Hype

[Update: Here it is! BOOM! As you can see in the footage, we're going back to San Andreas. At least the Los Santos area, judging from the footage. Oh wowzer!] Grand Theft Auto V's debut trailer is happening today and we've g...
The biggest release this week is undoubtedly a PS3 exclusive -- Firmware Update 3.72! Sony is so excited about this update -- which does nothing of value -- that it's announced its release ahead of time on the PlayStation Blo...
Activision has said that Call of Duty has the best community of fans in the world, and that is why it's charging a subscription fee for Call of Duty Elite, the new optional service that will soon allow fans access to a variet...
King of all Badasses Reggie Fils-Aime has been talking up The Legend of Zelda: Skyward Sword, confidently claiming that it shows off the best example of Nintendo-brand innovation.  "We continue to be distinctive based on...
Sony's firm belief in 3DTV as the future has been given a little extra cement by SCEE president Andrew House, who has restated the company's faith in the technology, and also noted that people will shift to 3D at a faster rat...
Microsoft Game Studios boss and hyperbole master Peter Molyneux has warned against writing Kinect off so early. Despite it looking like a game that will do little more than on-rails shooters and dancing games, everybody's fav...
Industry analyst and milk thief Michael Pachter has question claims that Kinect and PlayStation Move are in short supply. He believes instead that Microsoft and Sony are deliberately withholding units in order to keep up dema...
Microsoft is continuing the drive the Kinect hype train at full speed, attempting to cause consumer hysteria in time for the holidays. According to Xbox Live boss Don Mattrick, if you don't buy a Kinect before this week is ov...
Microsoft's Kinect for Xbox 360 is now officially available for purchase in North America, and that means our launch coverage has begun. We threw a slew of stories online all at once, but here's a handy guide in case you're looking to follow along at home. 
The inside of Steve Ballmer's underpants glisten with pre-cum whenever he thinks about Kinect, if his latest statements were made with any degree of sincerity. The hyperactive Microsoft creature has declared that his company'...
The PC is considered the home of the real-time-strategy game, with the mouse and keyboard providing uncontested control of a battlefield. Sony, however, has other ideas, claiming instead that PlayStation Move has what it take...
Ninja Theory isn't in the spotlight as much as it used to be, and there's no denying that Enslaved: Odyssey to the West has less of a spotlight than Heavenly Sword did. According to the studio, however, this is a good thing. ...
If there's one thing I love about the 3DS, it's the giddy excitement that it seems to inspire from jaded writers and world-weary developers alike. Electronic Arts is the latest to radiate the hyperactive glee of a small child...
Guess what? A videogame developer is working on a videogame, and he's excited. Here's the part of the post that is news. Yoshinori Ono, producer of the Street Fighter 4 games, pitched a game to Capcom's head of Research and D...
In an interview for the recently announced Killzone 3, Guerrilla has sensed significant distance between now and 2005 in order to finally hold up its hands regarding the infamous Killzone 2 E3 trailer. In case ...
Square Enix has spent the last week hyping up a massive announcement, and when we say hype, we mean it. The Japanese publisher went so far as to say that this announcement would alter the course of Japanese history. The almig...
If you've been following me on Twitter, you may know that I'm making my home in Los Angeles this week for a weeklong Pre-E3 Game Critics event, as one of the judges for the show. The grueling five day marathon of meetings wit...
We've heard countless boasts about powerful AI in videogames over the years, and they have always turned out to be total bunk. Nevertheless, Splash Damage has decided to convince us that one of gaming's most repeated lies is ...
Microsoft's Aaron Greenberg isn't shy about his opinion when it comes to Project Natal. In fact, the company's attempt to grab a slice of the casual market is being hyped to the Moon, so much so that Greenberg believes it wil...
THQ doesn't mince its words. The publisher will be rolling out promotion for Saints Row 3 this year, and the hype has already started, with "mindblowing" being the watch-word for this upcoming sandbox sequel. Not that THQ wan...
Half-Life 2? Rubbish. Left 4 Dead? A stain on the history of videogames. Valve has declared that Portal 2 is its greatest triumph yet, even though it's not even finished. Speaking with 1UP, Gabe Newell stated that it's "prett...
SCEA president Jack Tretton believes Heavy Rain will sell very well indeed. He also believes that Heavy Rain is completely new and unique, so maybe his opinions shouldn't be taken completely to heart.  "I spent 25 years ...
Pathological promiser Peter Molyneux has promised that he's learned his lesson about over-promising. The brain behind Fable III is famous for building up exaggerated hype over each of his games. He's also well known for promi...
Lucky enough to live on best West Coast, I'm privy to all sorts of videogames and fun stuff, connections with a website notwithstanding. One such experience is actually the Final Fantasy XIII bus, which Dale mentioned earlier...
Everybody act surprised! Earlier this week, Sega teased us with a list of potential playable characters in its upcoming Sonic the Hedgehog reboot, codenamed Project Needlemouse. As we, and likely the world, predicted, the who...
With God of War III and Heavy Rain set for release over the coming months, it can be easy to forget that Zipper Interactive has a pretty big game of its own headed to the PlayStation 3. That game is MAG, the highly ambitious ...
Not that Sony representatives are fans of hype or anything, but an excited PR man seemed so thrilled with Heavy Rain that he made one of the boldest statements we've ever heard, claiming that Heavy Rain is graphically superio...
Sony is loading the hype cannons and preparing for a full assault with God of War III, and who can really blame them? As Kratos gears up for an all-new adventure, Sony product manager Claire Backhouse has sprayed her PR juice...
OnLive has been promising a lot since it made such a splash at E3. We've had some time with the guys behind it and are still unsure that it can deliver on all its amazing promises. Every game, any time, everywhere no matter w...
David Houghton is one of my favorite videomgame journalists; he's got an great analytical eye, and he knows how to express his excitement without coming off as insincere. It figures that he would be the one to make me interes...
As with any good game that, y'know, has an interesting storyline, there's always something we don't find out about until we play the full game for ourselves. Whether that is a plot twist, an epic set piece, or a new form of g...
Ever since Thursday the Lionhead Studios website has been updating with a very interesting countdown. Each day the site has updated with a new historical figure on its entrance page and a quote from that figure. Those going t...
It's an all too common story in the world of gaming. A great development team creates an amazing game and a franchise is born and moved over to a different development team, which often results in a whole lot less amazement. ...
Microsoft isn't afraid of hyping the everliving crap out of its sure-to-be-disappointing "wave your arms like a stupid dick" toy. The company is continuing to make Natal sound like the launch of a brand new system, ...
Man, there's really been a ton of content coming out on Brütal Legend as they ramp up hype some three months before the scheduled release of the game. And, hey, here's more of it!In this short video, Jack Black does that...
Samit hat go!If I were to tell you that I had played a basketball game since NBA Jam I would be lying to your face (through the internet). That won't stop me from taking other people's opinions and writing about modern basket...
It is my sincere hope that if I run enough of these "Game X is only possible on PS3" stories, gamers will get so annoyed that they will eventually rise up and murder those who keep saying "Game X is only possib...
In a recent chat with Videogamer.com, Capcom's Vice President of business development and strategic planning, (that's VPOBDASP for short), Christian Svensson (CS for short, presumably), said the company had plenty more where ...
In the future, hype's Dictionary definition could be replaced with a box shot of Killzone 2, and I'm pretty sure we'd all get the idea. There is no denying that the pressure is on for Guerrilla and its big PS3 exclusive, whic...
Once again, it's time for us to talk about the game that has a ridiculous amount of hype surrounding it, even though nobody knows what it is, Alan Wake. Developer Remedy Entertainment is keeping the hype fire stoked by pullin...





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