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Penny Arcade Report on ad-blocking, breasticles photo
Penny Arcade Report on ad-blocking, breasticles
by Niero Gonzalez

[Minor update: I moved my CPM real-world stats from the comments to the post so that its more visible]

Whether you're an aspiring writer, an established games critic, or a hopeful webmaster building your first gaming site it would behoove you to read Ben Kuchera's piece on the business of pageviews and ad-funded content publishing, and why posting a photo of breasts to headline this story makes more business sense than attempting to write anything remotely intelligent. You needn't look further than the much-chastised gallery of "40 hottest women in tech" to understand how low some writers will go for pageviews. But I digress. 

Web publishers are at an impasse: the terms that the advertising industry and ad-block users demand from each other are completely at odds, and small web publishers like me who rely on both are caught in the crossfire. It's refreshing to see the issue get a little more visibility. 

Last week I was invited by NPR's show On The Media to discuss my story. I thought it was going pretty well until Brooke asked why I don't just turn off annoying flashing ads. I truly wish it was that easy, dear readers. I really do. After mumbling what I'm sure was an unremarkable response she then pressed: "So, how long do you think you'll continue to be in business?"

view full story + comments


7:30 PM on 03.19.2013

This is the greatest Link figurine of all time

That Link figma by Max Factory which went on sale last year? It is now garbage. Find the closest waste receptacle and chuck that sh*t in there with extreme prejudice. That Link on Epona statue by First 4 Figures? It doesn't e...

Tony Ponce

11:00 AM on 12.01.2012

Who wants to buy every Japanese GBA game ever?

There is something very awe-inspiring about seeing every game for a particular platform in one place, like looking out an airplane window while flying over a major city and feeling like a god who could reshape the land with b...

Tony Ponce

2:00 PM on 10.13.2012

Tons of Mega Man music albums en route, no game in sight

You would think with the deluge of Mega Man merchandise in recent months that the franchise was celebrating some kind of anniversary or whatever. Bandai is poised to release Classic Mega Man in its D-Arts figurine line, an ex...

Tony Ponce

1:30 PM on 08.23.2012

I must be nuts to want to buy the Rockcan OST collection

This will be the third time we discuss this Mega Man soundtrack collection. There must be something wrong with me, because I already own pretty much all the music available in this collection. And by "own," I mean physically ...

Tony Ponce

5:00 PM on 07.18.2012

Extra fancy: rare PowerFest 94 SNES cart sells for $12K

[Header by Calvin Wong] Look, I've collected my fair share of uncommon videogames and trinkets. As someone who has parted with upwards of $300 on a single purchase, I understand the desire, the thrill of getting your hands on...

Tony Ponce

1:30 PM on 06.21.2012

This massive Mega Man OST collection will be my undoing

Ffffffuuu... there goes any chance of ever being financially secure again! God dammit, Capcom! It might have slipped your mind, what with Capcom trying its best to cancel any project with the Mega Man name attached, but this ...

Tony Ponce





3:30 PM on 05.14.2012

Bloggers Wanted: Hype

[When we're looking for blogs on a specific topic, we'll put out a Bloggers Wanted call. Check out the blog prompt, write your own response in the Community Blogs and...

Jonathan Ross

6:00 PM on 04.28.2012

Metal Gear Ray figure looks great, even naked

I wrote about those Portal 2 figurines earlier today, but I completely passed over this spectacular number that was included in the threeA photo batch as well. Remember that amazing Metal Gear Rex figure from a while back? Wh...

Tony Ponce

10:30 AM on 11.12.2011

Metal Gear Rex figure will send you to the poor house

Metal Gear Solid fans who want their own little bipedal robot tank to terrorize the bookshelf ought to look forward to threeA Toys's impressive model of Metal Gear Rex from the PS1 classic. The photos below show an unpainted ...

Tony Ponce

5:00 PM on 03.27.2011

Once Upon a Pixel Season 1 DVD now on sale

Once Upon a Pixel is my favorite gaming related video series on the internet. Unlike most shows about games and gamers, Once Upon a Pixel never goes for the cheap laugh or the unwarranted misappropriation of the source materi...

Jonathan Holmes

5:30 AM on 02.24.2011

Dtoid server maintenance tonight

Why are you even reading this?  Go play Minecraft - I'll be doing some server maintenance tonight.  Your offbeat caffeine-powered comments are welcome during this dark time.   In other news, go play with the new Dtoid Forum skins (selectable at the bottom of the page).  They're purdy.  

Niero Gonzalez

2:00 AM on 11.08.2010

Dtoid (the show) week 4 recap: I think my butt get big

Last week was insane, especially yesterday. The Destructoid (the show) was pretty nuts as well. We started giving away a bunch of rare Super Meat Boy, Super Mario, and Bit.Trip stuff, we reviewed Kinect and its launch games, ...

Jonathan Holmes

5:00 AM on 07.27.2010

PlayStation-branded junk is in our future

Sony has now launched an initiative they're calling the "PlayStation Logo Licensing Program." This means that you'll start seeing the PlayStation logo slapped across all manner of what the company is referring to as "lifestyl...

Conrad Zimmerman

7:00 AM on 03.16.2010

Atlus makes mad bank, Sony kicks themselves harder

Hey, remember last night, when Jim told us about Sony regretting not publishing Demon's Souls themselves? Well, they can cry some more, because Atlus has been reporting rather grand gains of late. Over the first half of this ...

Josh Tolentino

3:00 AM on 01.23.2010

All-white Sengoku Basara/Devil Kings Revoltechs available

Perhaps in anticipation of the (upcoming?) release of Samurai Basara: Samurai Heroes, for the PlayStation 3 and, oddly enough the Wii, or Battle Heroes, a PSP game in the same vein, Kaiyodo is producing a Power Shop set of Re...

Joseph Leray