IGA Worldwide's European publisher relations VP and co-founder Ed Bartlett would like to inform everyone that his company is not evil. Speaking in defense of the ad agency, which is responsible for much of the in-game marketing that has become so popular these days, Bartlett intends to set the record straight and refute the idea that IGA is going to cause any damage.
"I used to be a game developer, so I'm not a big evil corporate guy," explained the former Sega, Acclaim and Bitmap Brothers employee. Bartlett added that IGA was not spyware, which he claimed was "the biggest misconception." After adding a definitive "we are not evil," the VP went on to suggest that his ad agency was not even, in fact, an ad agency.
"We don't represent brands; we work with them," he expounded. "We are gaming experts -- we know games from the ground up. ...We are pioneers."
Bartlett explained that in-game advertising was good for the industry and would help to tackle the issue of rising development costs. He also added that TrackMania Nations enjoyed a massive boost in downloads after switching to a free, ad-supported business model. That's lovely and all, but Destructoid has it on good authority that Bartlett routinely pulls the stuffing from teddy bears and replaces it with kitten heads before handing them out to children and kicking war veterans in the cobblers.
Confirmed.
Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize.
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Contest:
10:19 AM on 08.12.2008
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LMAO.
You don't have to be evil to be bloodsucking assholes though.
imo.
Hahahhahahahahahhahahahahahahahahahahahahahaha
IGA also needs to be put in the right places. Really I see 3 viable places for IGA...
1. In modern day setting games like Rainbow Six, Madden, Gran Turismo, Project Gotham Racing, etc. I don't want to see a coke ad as I'm running around a medieval town or futuristic space station.
2. Loading screens. As long as it's not the ENTIRE loading screen I'd be fine with this as well. A little more immersion breaking but it's not a huge deal.
3. Banner ads for in game browsing (Bnet for example). You gotta pay for those servers somehow and the ads are generally out of the way and unobtrusive.
So help me if you try to charge me $60 for a game, provide next to no features/patches or support/mulitplayer services (like BNET) and expect to also subject me to in game ads.
Also these in game ads are using processor and GPU time, therefore electricity, so I'm paying for an advert to be where one more destructible building, lucrative prostitute or AI opponent should be. Me? Pay you to show me stuff I didn't want in the first place? No, ta.
1. The advertising is not out of place in the game.
2. If the game is purchased instead of free, the game must not be interrupted nor preceded by the advertising. It must be background only and the player must not be forced to look at it.
3. Giving a player a bonus if they use a "sponsored" item should not be allowed.
lol what the satan section?