Tell that to David Cage. I'm just kidding, don't talk to David Cage. He does his best material when no one is paying any attention to him.
I'll pick a new IP over a franchise any day, if both choices interest me and I have to pick only one.
Each story needs to have a fairly neat close that will wrap up the story arc presented in the game. If you want to have an overarching arc that you can drag out into a sequel or into an entire universe thats great. But finish my damn story you bastards!! I don't got to the store to buy Half a book...
I'm also all for getting away from the established characters and presenting another viewpoint to whats going on, a la Halo 3: ODST, or using established characters from a previous game as supporting characters in a new game which advances the story line, a la Metal Gear Solid 2.
I feel like playing a lot of games this gen is like watching a regular season basketball game. More than half the teams in the NBA make the playoffs, the regular season has almost no meaning. Why should I buy Dead Space, or Assassins Creed, or Mass Effect when I know there's going to be who knows how many more games continuing their stories, likely with enough DLC to choke and die on? I know not everyone feels that way (I put off watching The Wire for years knowing that it would end sooner than later, and I could enjoy the whole series at once), but that is my mentality with a lot of these franchises. I don't have that "ZOMG I NEED TO PLAY THIS NOW" mentality when it comes to games that will provide no closure, and charge me $20-40 more on top of what I paid for the game to play the DLC.
One of my very favorite games this gen is Mirror's Edge. It was clearly designed to be a franchise, and that franchise never materialized. Now, in my head, I get to wonder whether I'd rather have a new Mirror's Edge, a game that would likely be mainstreamified (likely ruined) in an attempt to bolster sales, or whether I would just rather leave it be. Franchises.
Sick of me? I wrote a single sentence about your nonsensical, rambling grammar Nazi post about the article. I really don't mean to troll, but you've so far called me a "sony fan," claimed I'm upset about gears 3 being fun, etc. If anyone is trolling, it is you.
Is it only me who thinks the dude is a bit rich? Talking about IPs & sequels while ignoring 2 of the greatest IPs in gaming. Its like Nintendo going on about some new IP while not bothering to make a Mario or Zelda for nearly a decade.

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